Zvezde Granda Audience in Germany
Zvezde Granda has an estimated audience of 273,853 people in Germany. 52.9% are female, 47.1% are male, average age 37.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Pepco, Montenegro, Serbia national football team, Serbian language, Belgrade.
The average Zvezde Granda fan in Germany is 37.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Pepco, Montenegro, Serbia national football team, with strongest over-indexing on Pepco (29.62× the country average). Demographically, the Zvezde Granda audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Zvezde Granda fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 37.5 |
| Estimated audience size | 273,853 |
Audience persona
The typical Zvezde Granda fan in Germany is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Pepco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 124,257 | 2.82× |
| Baden-Württemberg | 94,898 | 2.54× |
| Nordrhein-Westfalen | 71,152 | 1.19× |
| Hessen | 42,989 | 2.06× |
| Niedersachsen | 21,221 | 0.8× |
| Rheinland-Pfalz | 15,566 | 1.13× |
| Berlin | 10,613 | 0.87× |
| Schleswig-Holstein | 6,181 | 0.63× |
| Hamburg | 6,141 | 0.99× |
| Thüringen | 3,148 | 0.45× |
| Sachsen-Anhalt | 2,515 | 0.35× |
| Brandenburg | 2,422 | 0.29× |
| Saarland | 2,285 | 0.68× |
| Sachsen | 1,970 | 0.15× |
| Bremen | 1,904 | 0.81× |
| Mecklenburg-Vorpommern | 1,258 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pepco | 29.62× | Fashion & Accessoires |
| Montenegro | 23.96× | Travel & Leisure |
| Serbia national football team | 24.41× | Sports |
| Serbian language | 20.34× | Politics & Society |
| Belgrade | 20× | Travel & Leisure |
| Blic | 20× | News |
| Serbia | 13.08× | Travel & Leisure |
| Croatia | 10.74× | Travel & Leisure |
| KK Partizan | 33.54× | Sports |
| Ceca (singer) | 16.6× | Music & Radio |
| FK Partizan | 31.07× | Sports |
| Radio Television of Serbia | 32.29× | Music & Radio |
| KK Crvena zvezda | 35.33× | Sports |
| Throw pillow | 19.87× | Home & Garden |
| Jutarnji list | 11.37× | News |
| Zagreb | 18.62× | Travel & Leisure |
| 24 sata (Serbia) | 18.44× | News |
| Black Friday | 6.69× | Shopping |
| Red Star Belgrade | 20.24× | Sports |
| Index.hr | 15.86× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.65 |
| Price Sensitivity | PREMIUM | 1.34 |
| Quality Awareness | PREMIUM | 1.25 |
| Need for Security | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.09 |
| Sustainability | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 28.2% |
| Germany | 16.9% |
| Croatia | 13.7% |
See Zvezde Granda audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Zvezde Granda have in Germany?
Zvezde Granda has an estimated audience of 273,853 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Zvezde Granda fans?
52.9% of Zvezde Granda fans are female, 47.1% are male, with an average age of 37.5 years.
Which brands do Zvezde Granda fans like most?
Zvezde Granda fans show strongest brand affinity for Pepco (29.62×), Montenegro (23.96×), and Serbia national football team (24.41×) over the country average.
Where do Zvezde Granda fans live in Germany?
Zvezde Granda fans in Germany are most concentrated in Bayern (reach 124,257), Baden-Württemberg (reach 94,898), and Nordrhein-Westfalen (reach 71,152). These three regions account for the largest share of the active audience.
What other brands do Zvezde Granda fans also like?
Beyond Zvezde Granda itself, the audience over-indexes on Montenegro (23.96×), Serbia national football team (24.41×), Serbian language (20.34×), and Belgrade (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zvezde Granda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.