Rascasse Audience Intelligence

Zvezde Granda Audience in Germany

A data profile of the people who buy, follow and care about Zvezde Granda in Germany — modelled from more than twelve digital signal sources. Zvezde Granda has an estimated audience of 271,718 people in Germany.

#332among TV series in Germany#1157among Movie / TV Show / Series in Germany#3163in Movies & TV

The average Zvezde Granda fan in Germany is 37.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Pepco, Montenegro, Serbia national football team, with strongest over-indexing on Pepco (29.62× the country average).

Demographically, the Zvezde Granda audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zvezde Granda fan in Germany is balanced, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Pepco.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zvezde Granda profile in Germany.

Audience size
272K
in Germany
Gender
52.9%♀
47.1% male
Age
37.5
average years
Country rank
#18641
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zvezde Granda viewers

52.9% are female, 47.1% are male, average age 37.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Zvezde Granda audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age37.5
Estimated audience size271,718
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Zvezde Granda audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4922%
50+13%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Zvezde Granda audience comes from Germany.

Worldwide audience distribution share by country for Zvezde Granda
CountryShare
Serbia30.2%
Germany17.9%
Croatia14.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zvezde Granda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zvezde Granda fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K3.00×
02Bayern~100K2.67×
03Hessen~40K1.92×
04Nordrhein-Westfalen~70K1.14×
05Rheinland-Pfalz~10K1.07×
06Hamburg~6K0.96×
07Bremen~2K0.93×
08Saarland~3K0.89×
09Berlin~10K0.84×
10Niedersachsen~20K0.83×
11Mecklenburg-Vorpommern~4K0.78×
12Thüringen~5K0.76×
13Schleswig-Holstein~7K0.74×
14Sachsen-Anhalt~5K0.74×
15Brandenburg~6K0.71×
16Sachsen~9K0.65×
Fig. 06

Affinity by region

Affinity by region — Zvezde Granda, Germany
0.65×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zvezde Granda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zvezde Granda audience
#·InterestCategoryAffinity×
01Dara BubamaraMusic & Radio43.77×
02KK Crvena zvezdaSports35.33×
03KK PartizanSports33.54×
04Radio Television of SerbiaMusic & Radio32.29×
05FK PartizanSports31.07×
06PepcoFashion & Accessoires29.62×
07Serbia national football teamSports24.41×
08MontenegroTravel & Leisure23.96×
09Serbian languagePolitics & Society20.34×
10Red Star BelgradeSports20.24×
11BelgradeTravel & Leisure20.00×
12BlicNews20.00×
13Throw pillowHome & Garden19.87×
14ZagrebTravel & Leisure18.62×
1524 sata (Serbia)News18.44×
16Ceca (singer)Music & Radio16.60×
17SerbiaTravel & Leisure13.08×
18Jutarnji listNews11.37×
19CroatiaTravel & Leisure10.74×
20Black FridayShopping6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zvezde Granda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zvezde Granda audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.29×
TraditionCONSERVATISM2.06×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zvezde Granda audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
Convenience OrientationPREMIUM0.67×
SpiritualityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zvezde Granda have in Germany?

Zvezde Granda has an estimated audience of 271,718 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Zvezde Granda viewers?

52.9% of Zvezde Granda fans are female, 47.1% are male, with an average age of 37.5 years.

03

Which brands do Zvezde Granda fans like most?

Zvezde Granda fans show strongest brand affinity for Pepco (29.62×), Montenegro (23.96×), and Serbia national football team (24.41×) over the country average.

04

Where do Zvezde Granda fans live in Germany?

Zvezde Granda fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Zvezde Granda fans also like?

Beyond Zvezde Granda itself, the audience over-indexes on Montenegro (23.96×), Serbia national football team (24.41×), Serbian language (20.34×), and Belgrade (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Zvezde Granda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zvezde Granda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →