Zagreb Audience in Germany
Zagreb has an estimated audience of 554,390 people in Germany. 59.4% are female, 40.6% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Rossmann, Cockpit, Miraflores, Guaviare.
The average Zagreb fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Rossmann, with strongest over-indexing on Gil Ofarim (5.29× the country average). Demographically, the Zagreb audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Zagreb fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 35.0 |
| Estimated audience size | 554,390 |
Audience persona
The typical Zagreb fan in Germany is more female, around 35.0 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,526 | 1.25× |
| Bayern | 138,299 | 1.55× |
| Baden-Württemberg | 117,852 | 1.56× |
| Hessen | 61,013 | 1.44× |
| Niedersachsen | 44,560 | 0.83× |
| Rheinland-Pfalz | 33,466 | 1.2× |
| Berlin | 28,693 | 1.16× |
| Sachsen | 24,092 | 0.89× |
| Schleswig-Holstein | 14,558 | 0.73× |
| Brandenburg | 12,446 | 0.72× |
| Hamburg | 12,185 | 0.97× |
| Thüringen | 10,629 | 0.75× |
| Sachsen-Anhalt | 10,111 | 0.7× |
| Mecklenburg-Vorpommern | 6,578 | 0.62× |
| Saarland | 5,800 | 0.85× |
| Bremen | 3,619 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.29× | Music & Radio |
| Progressive rock | 3.82× | Music & Radio |
| Rossmann | 1.65× | Shopping |
| Cockpit | 10.21× | Travel & Leisure |
| Miraflores, Guaviare | 28.31× | Travel & Leisure |
| Goon | 6.53× | Movies & TV |
| De Buyer | 10.86× | Home & Garden |
| Video izle | 3.36× | |
| Natural rubber | 2.29× | Cars & Mobility |
| Handmade Gifts | 1.68× | Kids & Family |
| Fatteh | 8.48× | Food & Beverages |
| Justice | 2.97× | Politics & Society |
| Gudrun Sjödén | 2.28× | Fashion & Accessoires |
| Christmas Gifts | 3.45× | Kids & Family |
| Bunga bunga | 16.82× | Politics & Society |
| Fast Five | 3.09× | Movies & TV |
| Corfu (regional unit) | 1.89× | Travel & Leisure |
| Home Delivery | 1.58× | Food & Beverages |
| Harmattan | 12.07× | Travel & Leisure |
| Medieval fantasy | 5.75× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.55 |
| Sports Activity | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.22 |
| Indulgence | JOY | 1.18 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 24.7% |
| Serbia | 9.5% |
| Germany | 8.9% |
See Zagreb audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Zagreb have in Germany?
Zagreb has an estimated audience of 554,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zagreb fans?
59.4% of Zagreb fans are female, 40.6% are male, with an average age of 35.0 years.
Which brands do Zagreb fans like most?
Zagreb fans show strongest brand affinity for Gil Ofarim (5.29×), Progressive rock (3.82×), and Rossmann (1.65×) over the country average.
Where do Zagreb fans live in Germany?
Zagreb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,526), Bayern (reach 138,299), and Baden-Württemberg (reach 117,852). These three regions account for the largest share of the active audience.
What other brands do Zagreb fans also like?
Beyond Zagreb itself, the audience over-indexes on Progressive rock (3.82×), Rossmann (1.65×), Cockpit (10.21×), and Miraflores, Guaviare (28.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zagreb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.