Rascasse Audience Intelligence

Zagreb Audience in Germany

A data profile of the people who buy, follow and care about Zagreb in Germany — modelled from more than twelve digital signal sources. Zagreb has an estimated audience of 554,390 people in Germany.

#195among City in Germany#902among POI in Germany#839in Travel & Leisure

The average Zagreb fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Blic, Indoor soccer, Jutarnji list, with strongest over-indexing on Blic (29.9× the country average).

Demographically, the Zagreb audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zagreb fan in Germany is more female, around 35.0 years old, with strong Tradition tendencies and a notable affinity for Blic.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zagreb profile in Germany.

Audience size
554K
in Germany
Gender
59.4%♀
40.6% male
Age
35.0
average years
Country rank
#10819
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zagreb fans

59.4% are female, 40.6% are male, average age 35.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Zagreb audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age35.0
Estimated audience size554,390
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Zagreb audience in Germany
Age bracketShare%
16-1926%
20-2926%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Zagreb audience comes from Germany.

Worldwide audience distribution share by country for Zagreb
CountryShare
Croatia24.6%
Serbia9.5%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zagreb audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zagreb fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.56×
02Baden-Württemberg~100K1.55×
03Hessen~60K1.42×
04Nordrhein-Westfalen~100K1.23×
05Rheinland-Pfalz~30K1.19×
06Berlin~30K1.12×
07Hamburg~10K0.99×
08Saarland~6K0.90×
09Sachsen~20K0.87×
10Bremen~4K0.82×
11Niedersachsen~40K0.80×
12Thüringen~10K0.78×
13Schleswig-Holstein~10K0.74×
14Brandenburg~10K0.73×
15Sachsen-Anhalt~10K0.71×
16Mecklenburg-Vorpommern~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Zagreb, Germany
0.65×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zagreb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zagreb audience
#·InterestCategoryAffinity×
01Indoor soccerSports49.85×
02GNK Dinamo ZagrebSports36.97×
03PulaTravel & Leisure35.64×
04Croatia AirlinesTravel & Leisure30.68×
05BlicNews29.90×
06Jutarnji listNews25.97×
07Air SerbiaTravel & Leisure21.57×
08Red Star BelgradeSports20.20×
09Luka ModrićSports20.15×
10Edin DžekoSports18.86×
11Zvezde GrandaMovies & TV18.62×
12MontenegroTravel & Leisure17.56×
13CasablancaTravel & Leisure14.34×
14Croatia national football teamSports14.30×
15ViberInternet & Social Media13.45×
16ThessalonikiTravel & Leisure12.21×
17Novak DjokovicSports10.75×
18BodysuitFashion & Accessoires10.44×
19SloveniaTravel & Leisure8.32×
20KosovoTravel & Leisure5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zagreb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zagreb audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.11×
Risk AppetiteTHRILL1.88×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zagreb audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zagreb have in Germany?

Zagreb has an estimated audience of 554,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zagreb fans?

59.4% of Zagreb fans are female, 40.6% are male, with an average age of 35.0 years.

03

Which brands do Zagreb fans like most?

Zagreb fans show strongest brand affinity for Blic (29.9×), Indoor soccer (49.85×), and Jutarnji list (25.97×) over the country average.

04

Where do Zagreb fans live in Germany?

Zagreb fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zagreb fans also like?

Beyond Zagreb itself, the audience over-indexes on Indoor soccer (49.85×), Jutarnji list (25.97×), GNK Dinamo Zagreb (36.97×), and Montenegro (17.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Zagreb audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zagreb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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