Bodysuit Audience in Germany
Bodysuit has an estimated audience of 987,920 people in Germany. 74.5% are female, 25.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beauty tips, Beauty & Fashion, Eyes Lips Face, Serbia national football team, Bodrum.
The average Bodysuit fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beauty tips, Beauty & Fashion, Eyes Lips Face, with strongest over-indexing on Beauty tips (25.77× the country average). Demographically, the Bodysuit audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bodysuit fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 35.9 |
| Estimated audience size | 987,920 |
Audience persona
The typical Bodysuit fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Beauty tips.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,230 | 1.01× |
| Bayern | 158,758 | 1× |
| Baden-Württemberg | 131,285 | 0.97× |
| Niedersachsen | 99,122 | 1.03× |
| Hessen | 85,113 | 1.13× |
| Berlin | 54,292 | 1.23× |
| Sachsen | 50,212 | 1.04× |
| Rheinland-Pfalz | 47,378 | 0.96× |
| Schleswig-Holstein | 38,145 | 1.08× |
| Brandenburg | 30,016 | 0.98× |
| Thüringen | 29,733 | 1.18× |
| Hamburg | 24,010 | 1.08× |
| Sachsen-Anhalt | 23,209 | 0.91× |
| Mecklenburg-Vorpommern | 15,903 | 0.84× |
| Saarland | 8,730 | 0.72× |
| Bremen | 7,178 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty tips | 25.77× | Beauty & Wellness |
| Beauty & Fashion | 14.63× | Beauty & Wellness |
| Eyes Lips Face | 25.24× | Beauty & Wellness |
| Serbia national football team | 15.52× | Sports |
| Bodrum | 8.5× | Travel & Leisure |
| Zvezde Granda | 27.59× | Movies & TV |
| Health And Beauty | 6.89× | Beauty & Wellness |
| Ceca (singer) | 13.48× | Music & Radio |
| Ethiopia national football team | 17.84× | Sports |
| Belgrade | 9.79× | Travel & Leisure |
| Fenerbahçe S.K. | 5.89× | Sports |
| Borussia Dortmund | 1.64× | Sports |
| Makeup Tutorials | 5.43× | Beauty & Wellness |
| JYSK | 3.69× | Home & Garden |
| Infant clothing | 4.28× | Kids & Family |
| Marrakesh | 13.29× | Travel & Leisure |
| Smart Shopping | 16.97× | Shopping |
| Self-portrait | 17.81× | Arts & Culture |
| Sousse | 25.37× | Travel & Leisure |
| Traveloka | 31.3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.44 |
| Creativity | OPEN | 2.13 |
| Design Affinity | PREMIUM | 2.05 |
| Luxury Orientation | PREMIUM | 1.77 |
| Individualism | JOY | 1.7 |
| Quality Awareness | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Japan | 9.0% |
| Italy | 7.7% |
See Bodysuit audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bodysuit have in Germany?
Bodysuit has an estimated audience of 987,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bodysuit fans?
74.5% of Bodysuit fans are female, 25.5% are male, with an average age of 35.9 years.
Which brands do Bodysuit fans like most?
Bodysuit fans show strongest brand affinity for Beauty tips (25.77×), Beauty & Fashion (14.63×), and Eyes Lips Face (25.24×) over the country average.
Where do Bodysuit fans live in Germany?
Bodysuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,230), Bayern (reach 158,758), and Baden-Württemberg (reach 131,285). These three regions account for the largest share of the active audience.
What other brands do Bodysuit fans also like?
Beyond Bodysuit itself, the audience over-indexes on Beauty & Fashion (14.63×), Eyes Lips Face (25.24×), Serbia national football team (15.52×), and Bodrum (8.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.