Rascasse Audience Intelligence

Bodysuit Audience in Germany

A data profile of the people who buy, follow and care about Bodysuit in Germany — modelled from more than twelve digital signal sources. Bodysuit has an estimated audience of 987,920 people in Germany.

#3184among Topic in Germany#357in Fashion & Accessoires

The average Bodysuit fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beauty tips, Beauty & Fashion, Eyes Lips Face, with strongest over-indexing on Beauty tips (25.77× the country average).

Demographically, the Bodysuit audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bodysuit fan in Germany is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty tips.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodysuit profile in Germany.

Audience size
988K
in Germany
Gender
74.5%♀
25.5% male
Age
35.9
average years
Country rank
#6606
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodysuit fans

74.5% are female, 25.5% are male, average age 35.9.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Bodysuit audience in Germany
MetricValue
Female74.5%
Male25.5%
Average age35.9
Estimated audience size987,920
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Bodysuit audience in Germany
Age bracketShare%
16-1923%
20-2927%
30-3922%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Bodysuit audience comes from Germany.

Worldwide audience distribution share by country for Bodysuit
CountryShare
United States29.6%
Japan9.0%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodysuit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bodysuit fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.16×
02Hessen~90K1.14×
03Schleswig-Holstein~40K1.07×
04Thüringen~30K1.05×
05Rheinland-Pfalz~50K1.04×
06Sachsen~50K1.03×
07Hamburg~20K1.02×
08Niedersachsen~100K1.01×
09Brandenburg~30K1.00×
10Baden-Württemberg~100K0.99×
11Nordrhein-Westfalen~200K0.98×
12Bayern~200K0.97×
13Sachsen-Anhalt~20K0.96×
14Bremen~8K0.96×
15Mecklenburg-Vorpommern~20K0.93×
16Saarland~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Bodysuit, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodysuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodysuit audience
#·InterestCategoryAffinity×
01TravelokaTravel & Leisure31.30×
02Zvezde GrandaMovies & TV27.59×
03Beauty tipsBeauty & Wellness25.77×
04SousseTravel & Leisure25.37×
05Eyes Lips FaceBeauty & Wellness25.24×
06Ethiopia national football teamSports17.84×
07Self-portraitArts & Culture17.81×
08Smart ShoppingShopping16.97×
09Serbia national football teamSports15.52×
10Beauty & FashionBeauty & Wellness14.63×
11Ceca (singer)Music & Radio13.48×
12MarrakeshTravel & Leisure13.29×
13UzbekistanTravel & Leisure9.96×
14BelgradeTravel & Leisure9.79×
15BodrumTravel & Leisure8.50×
16Health And BeautyBeauty & Wellness6.89×
17Fenerbahçe S.K.Sports5.89×
18Makeup TutorialsBeauty & Wellness5.43×
19Infant clothingKids & Family4.28×
20JYSKHome & Garden3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodysuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodysuit audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
Design AffinityPREMIUM1.31×
IndividualismJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodysuit audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.58×
Risk AppetiteTHRILL0.63×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bodysuit have in Germany?

Bodysuit has an estimated audience of 987,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bodysuit fans?

74.5% of Bodysuit fans are female, 25.5% are male, with an average age of 35.9 years.

03

Which brands do Bodysuit fans like most?

Bodysuit fans show strongest brand affinity for Beauty tips (25.77×), Beauty & Fashion (14.63×), and Eyes Lips Face (25.24×) over the country average.

04

Where do Bodysuit fans live in Germany?

Bodysuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bodysuit fans also like?

Beyond Bodysuit itself, the audience over-indexes on Beauty & Fashion (14.63×), Eyes Lips Face (25.24×), Serbia national football team (15.52×), and Bodrum (8.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bodysuit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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