Eyes Lips Face Audience in Germany
Eyes Lips Face has an estimated audience of 610,304 people in Germany. 73.2% are female, 26.8% are male, average age 27.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kate Winslet, Kate Beckinsale, Jennifer Connelly, Rachel McAdams, IKEA.
The average Eyes Lips Face fan in Germany is 27.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kate Winslet, Kate Beckinsale, Jennifer Connelly, with strongest over-indexing on Kate Winslet (14.67× the country average). Demographically, the Eyes Lips Face audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Eyes Lips Face fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 27.5 |
| Estimated audience size | 610,304 |
Audience persona
The typical Eyes Lips Face fan in Germany is more female, around 27.5 years old, with strong Quality Awareness tendencies and a notable affinity for Kate Winslet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,947 | 1.34× |
| Bayern | 102,977 | 1.05× |
| Baden-Württemberg | 90,881 | 1.09× |
| Niedersachsen | 65,186 | 1.1× |
| Hessen | 56,764 | 1.22× |
| Rheinland-Pfalz | 32,277 | 1.06× |
| Berlin | 28,863 | 1.06× |
| Sachsen | 23,988 | 0.8× |
| Schleswig-Holstein | 21,058 | 0.96× |
| Brandenburg | 16,166 | 0.85× |
| Hamburg | 15,714 | 1.14× |
| Sachsen-Anhalt | 12,051 | 0.76× |
| Thüringen | 11,823 | 0.76× |
| Mecklenburg-Vorpommern | 8,858 | 0.76× |
| Saarland | 6,894 | 0.92× |
| Bremen | 5,883 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Winslet | 14.67× | Movies & TV |
| Kate Beckinsale | 17.25× | Movies & TV |
| Jennifer Connelly | 18.93× | Movies & TV |
| Rachel McAdams | 20.27× | Movies & TV |
| IKEA | 3.33× | Home & Garden |
| Eva Mendes | 16.6× | Movies & TV |
| Food and drink | 2.23× | Food & Beverages |
| Pink Lipstick | 11.25× | Beauty & Wellness |
| Kristen Bell | 15.85× | Movies & TV |
| Music | 2.25× | Business & Career |
| Sports | 2.29× | Sports |
| Food | 2.28× | Food & Beverages |
| UEFA Champions League | 3.02× | Sports |
| Jennifer Garner | 13.41× | Movies & TV |
| Arts and music | 2.11× | Arts & Culture |
| Reading | 2.19× | Literature |
| FC Bayern Munich | 2.54× | Sports |
| Outdoor recreation | 2.2× | Sports |
| Wellness (alternative medicine) | 4.26× | Health |
| Vehicles | 2.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2 |
| Luxury Orientation | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.69 |
| Design Affinity | PREMIUM | 1.65 |
| Creativity | OPEN | 1.61 |
| Individualism | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Japan | 10.0% |
| United Kingdom | 6.3% |
See Eyes Lips Face audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Eyes Lips Face have in Germany?
Eyes Lips Face has an estimated audience of 610,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eyes Lips Face fans?
73.2% of Eyes Lips Face fans are female, 26.8% are male, with an average age of 27.5 years.
Which brands do Eyes Lips Face fans like most?
Eyes Lips Face fans show strongest brand affinity for Kate Winslet (14.67×), Kate Beckinsale (17.25×), and Jennifer Connelly (18.93×) over the country average.
Where do Eyes Lips Face fans live in Germany?
Eyes Lips Face fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,947), Bayern (reach 102,977), and Baden-Württemberg (reach 90,881). These three regions account for the largest share of the active audience.
What other brands do Eyes Lips Face fans also like?
Beyond Eyes Lips Face itself, the audience over-indexes on Kate Beckinsale (17.25×), Jennifer Connelly (18.93×), Rachel McAdams (20.27×), and IKEA (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyes Lips Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.