Rascasse Audience Intelligence

Eyes Lips Face Target Market in Germany

A data profile of the people who buy, follow and care about Eyes Lips Face in Germany — modelled from more than twelve digital signal sources. Eyes Lips Face has an estimated audience of 580,159 people in Germany.

#33among Cosmetics in Germany#1361among Brand in Germany#167in Beauty & Wellness

The average Eyes Lips Face fan in Germany is 27.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kate Winslet, Kate Beckinsale, Jennifer Connelly, with strongest over-indexing on Kate Winslet (14.67× the country average).

Demographically, the Eyes Lips Face audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eyes Lips Face fan in Germany is more female, around 27.5 years old, with strong Pet Ownership tendencies and a notable affinity for Kate Winslet.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyes Lips Face profile in Germany.

Audience size
580K
in Germany
Gender
73.2%♀
26.8% male
Age
27.5
average years
Country rank
#10399
Brand in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eyes Lips Face

73.2% are female, 26.8% are male, average age 27.5.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Eyes Lips Face audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age27.5
Estimated audience size580,159
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Eyes Lips Face audience in Germany
Age bracketShare%
16-1956%
20-2920%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Eyes Lips Face audience comes from Germany.

Worldwide audience distribution share by country for Eyes Lips Face
CountryShare
United States26.4%
Japan10.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyes Lips Face audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eyes Lips Face customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.28×
02Hessen~60K1.19×
03Hamburg~20K1.13×
04Baden-Württemberg~90K1.12×
05Bremen~6K1.12×
06Niedersachsen~60K1.07×
07Rheinland-Pfalz~30K1.05×
08Bayern~100K1.04×
09Berlin~30K1.01×
10Schleswig-Holstein~20K0.97×
11Saarland~7K0.96×
12Brandenburg~20K0.86×
13Sachsen~30K0.85×
14Thüringen~10K0.79×
15Mecklenburg-Vorpommern~9K0.79×
16Sachsen-Anhalt~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Eyes Lips Face, Germany
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyes Lips Face audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyes Lips Face audience
#·InterestCategoryAffinity×
01Rachel McAdamsMovies & TV20.27×
02Jennifer ConnellyMovies & TV18.93×
03Kate BeckinsaleMovies & TV17.25×
04Eva MendesMovies & TV16.60×
05Kristen BellMovies & TV15.85×
06Kate WinsletMovies & TV14.67×
07Jennifer GarnerMovies & TV13.41×
08Pink LipstickBeauty & Wellness11.25×
09Wellness (alternative medicine)Health4.26×
10IKEAHome & Garden3.33×
11UEFA Champions LeagueSports3.02×
12FC Bayern MunichSports2.54×
13SportsSports2.29×
14FoodFood & Beverages2.28×
15MusicBusiness & Career2.25×
16Food and drinkFood & Beverages2.23×
17Outdoor recreationSports2.20×
18ReadingLiterature2.19×
19VehiclesCars & Mobility2.18×
20Arts and musicArts & Culture2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyes Lips Face audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyes Lips Face audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.13×
Quality AwarenessPREMIUM1.81×
Design AffinityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyes Lips Face audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Community OrientationOPEN0.69×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eyes Lips Face's target market in Germany?

Eyes Lips Face's target market in Germany covers an estimated 580,159 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eyes Lips Face customers?

73.2% of the Eyes Lips Face audience are female, 26.8% are male, with an average age of 27.5 years.

03

Which brands do Eyes Lips Face fans like most?

Eyes Lips Face fans show strongest brand affinity for Kate Winslet (14.67×), Kate Beckinsale (17.25×), and Jennifer Connelly (18.93×) over the country average.

04

Where do Eyes Lips Face fans live in Germany?

Eyes Lips Face fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Eyes Lips Face fans also like?

Beyond Eyes Lips Face itself, the audience over-indexes on Kate Beckinsale (17.25×), Jennifer Connelly (18.93×), Rachel McAdams (20.27×), and IKEA (3.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Eyes Lips Face audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eyes Lips Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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