Throw pillow Audience in Germany

Throw pillow has an estimated audience of 557,234 people in Germany. 65.3% are female, 34.7% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Eforie, Kyokushin, Jacob Tremblay, Goes.
The average Throw pillow fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Eforie, Kyokushin, with strongest over-indexing on CAC 40 (16.54× the country average). Demographically, the Throw pillow audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Throw pillow fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 45.6 |
| Estimated audience size | 557,234 |
Audience persona
The typical Throw pillow fan in Germany is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,987 | 0.64× |
| Bayern | 71,559 | 0.8× |
| Baden-Württemberg | 53,392 | 0.7× |
| Hessen | 40,221 | 0.95× |
| Berlin | 36,274 | 1.46× |
| Niedersachsen | 31,533 | 0.58× |
| Rheinland-Pfalz | 21,736 | 0.78× |
| Sachsen | 17,337 | 0.63× |
| Brandenburg | 14,623 | 0.85× |
| Schleswig-Holstein | 13,962 | 0.7× |
| Thüringen | 13,646 | 0.96× |
| Sachsen-Anhalt | 13,253 | 0.92× |
| Mecklenburg-Vorpommern | 12,211 | 1.15× |
| Saarland | 11,587 | 1.69× |
| Bremen | 11,371 | 2.39× |
| Hamburg | 10,208 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 16.54× | Business & Career |
| Eforie | 59.76× | Travel & Leisure |
| Kyokushin | 20× | Sports |
| Jacob Tremblay | 9.27× | Movies & TV |
| Goes | 1.57× | Travel & Leisure |
| Progressive rock | 2.27× | Music & Radio |
| Indigenous Australian art | 6.8× | Arts & Culture |
| Stradivarius | 1.87× | Shopping |
| The Knot (Website) | 9.96× | Kids & Family |
| Erobique | 11.94× | Music & Radio |
| Škoda Kodiaq | 2.04× | Cars & Mobility |
| Cynthia Erivo | 3.77× | Movies & TV |
| Mae Hong Son Province | 13.28× | Travel & Leisure |
| Eindhoven | 1.64× | Travel & Leisure |
| Nurse education | 1.82× | Kids & Family |
| County Leitrim | 5.35× | Travel & Leisure |
| Regional styles of Mexican music | 5.19× | Music & Radio |
| ICF International | 19.85× | Business & Career |
| Soldering iron | 3.29× | Home & Garden |
| The Hunt (2012 film) | 2.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 5.69 |
| Quality Awareness | PREMIUM | 2.2 |
| Pet Ownership | JOY | 1.68 |
| Design Affinity | PREMIUM | 1.6 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Germany | 6.8% |
| Vietnam | 6.2% |
See Throw pillow audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Throw pillow have in Germany?
Throw pillow has an estimated audience of 557,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Throw pillow fans?
65.3% of Throw pillow fans are female, 34.7% are male, with an average age of 45.6 years.
Which brands do Throw pillow fans like most?
Throw pillow fans show strongest brand affinity for CAC 40 (16.54×), Eforie (59.76×), and Kyokushin (20×) over the country average.
Where do Throw pillow fans live in Germany?
Throw pillow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,987), Bayern (reach 71,559), and Baden-Württemberg (reach 53,392). These three regions account for the largest share of the active audience.
What other brands do Throw pillow fans also like?
Beyond Throw pillow itself, the audience over-indexes on Eforie (59.76×), Kyokushin (20×), Jacob Tremblay (9.27×), and Goes (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Throw pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.