Rascasse Audience Intelligence

Throw pillow Audience in Germany

A data profile of the people who buy, follow and care about Throw pillow in Germany — modelled from more than twelve digital signal sources. Throw pillow has an estimated audience of 557,234 people in Germany.

#4416among Topic in Germany#619in Home & Garden

The average Throw pillow fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile payment, Jutarnji list, Cif, with strongest over-indexing on Mobile payment (20× the country average).

Demographically, the Throw pillow audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Throw pillow fan in Germany is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Mobile payment.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Throw pillow profile in Germany.

Audience size
557K
in Germany
Gender
65.3%♀
34.7% male
Age
45.6
average years
Country rank
#10771
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Throw pillow fans

65.3% are female, 34.7% are male, average age 45.6.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Throw pillow audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age45.6
Estimated audience size557,234
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Throw pillow audience in Germany
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4926%
50+36%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Throw pillow audience comes from Germany.

Worldwide audience distribution share by country for Throw pillow
CountryShare
United States33.9%
Germany6.8%
Vietnam6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Throw pillow audience in Germany is strongest.

Fig. 05

Top regions by affinity

Throw pillow fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.27×
02Berlin~30K1.22×
03Saarland~8K1.16×
04Mecklenburg-Vorpommern~10K1.02×
05Hessen~40K1.00×
06Thüringen~10K0.98×
07Hamburg~10K0.98×
08Sachsen-Anhalt~10K0.97×
09Brandenburg~20K0.94×
10Bayern~80K0.93×
11Rheinland-Pfalz~30K0.93×
12Schleswig-Holstein~20K0.93×
13Sachsen~20K0.91×
14Niedersachsen~50K0.85×
15Baden-Württemberg~60K0.84×
16Nordrhein-Westfalen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Throw pillow, Germany
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Throw pillow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Throw pillow audience
#·InterestCategoryAffinity×
01CifHome & Garden72.05×
02Air WickHome & Garden25.55×
03Mobile paymentBusiness & Career20.00×
04Jutarnji listNews20.00×
05Contactless paymentBusiness & Career20.00×
06Neil Patrick HarrisMovies & TV20.00×
07Zvezde GrandaMovies & TV19.87×
08Air SerbiaTravel & Leisure18.56×
09EndocrinologyHealth15.43×
10SparhandyTechnology & Electronics14.68×
11Bed frameHome & Garden13.27×
12Wall decalHome & Garden12.81×
13N26Business & Career12.24×
14Discount cardShopping12.12×
15Danish designHome & Garden5.09×
16Unique GiftsShopping4.78×
17HugendubelShopping4.09×
18TagesschauMovies & TV2.26×
19FurnitureHome & Garden2.20×
20IKEAHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Throw pillow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Throw pillow audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.68×
Quality AwarenessPREMIUM2.30×
Design AffinityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Throw pillow audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
DIY MentalityTHRILL0.85×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Throw pillow have in Germany?

Throw pillow has an estimated audience of 557,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Throw pillow fans?

65.3% of Throw pillow fans are female, 34.7% are male, with an average age of 45.6 years.

03

Which brands do Throw pillow fans like most?

Throw pillow fans show strongest brand affinity for Mobile payment (20×), Jutarnji list (20×), and Cif (72.05×) over the country average.

04

Where do Throw pillow fans live in Germany?

Throw pillow fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Throw pillow fans also like?

Beyond Throw pillow itself, the audience over-indexes on Jutarnji list (20×), Cif (72.05×), N26 (12.24×), and Sparhandy (14.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Throw pillow audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Throw pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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