Throw pillow Audience in Germany
Throw pillow has an estimated audience of 557,234 people in Germany. 65.3% are female, 34.7% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile payment, Pokémon, Discount card, Property finder, Cif.
The average Throw pillow fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile payment, Pokémon, Discount card, with strongest over-indexing on Mobile payment (16.54× the country average). Demographically, the Throw pillow audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Throw pillow fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 45.6 |
| Estimated audience size | 557,234 |
Audience persona
The typical Throw pillow fan in Germany is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Mobile payment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,987 | 0.64× |
| Bayern | 71,559 | 0.8× |
| Baden-Württemberg | 53,392 | 0.7× |
| Hessen | 40,221 | 0.95× |
| Berlin | 36,274 | 1.46× |
| Niedersachsen | 31,533 | 0.58× |
| Rheinland-Pfalz | 21,736 | 0.78× |
| Sachsen | 17,337 | 0.63× |
| Brandenburg | 14,623 | 0.85× |
| Schleswig-Holstein | 13,962 | 0.7× |
| Thüringen | 13,646 | 0.96× |
| Sachsen-Anhalt | 13,253 | 0.92× |
| Mecklenburg-Vorpommern | 12,211 | 1.15× |
| Saarland | 11,587 | 1.69× |
| Bremen | 11,371 | 2.39× |
| Hamburg | 10,208 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 16.54× | Business & Career |
| Pokémon | 10.87× | Games |
| Discount card | 20× | Shopping |
| Property finder | 6.42× | Home & Garden |
| Cif | 59.76× | Home & Garden |
| N26 | 10.5× | Business & Career |
| Contactless payment | 20× | Business & Career |
| Liability insurance | 17.51× | Business & Career |
| Vagabond (manga) | 18.26× | Literature |
| Scale model | 10.2× | Kids & Family |
| Wall decal | 11.94× | Home & Garden |
| Residential area | 6.15× | Home & Garden |
| Pier 1 Imports | 36.77× | Home & Garden |
| Sparhandy | 11.94× | Technology & Electronics |
| Tagesschau | 2.32× | Movies & TV |
| TikTok | 2.05× | Internet & Social Media |
| Bed frame | 10.13× | Home & Garden |
| Neil Patrick Harris | 20× | Movies & TV |
| Sex and the City | 3.78× | Movies & TV |
| Jutarnji list | 7.61× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 5.69 |
| Quality Awareness | PREMIUM | 2.2 |
| Pet Ownership | JOY | 1.68 |
| Design Affinity | PREMIUM | 1.6 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Germany | 6.8% |
| Vietnam | 6.2% |
See Throw pillow audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Throw pillow have in Germany?
Throw pillow has an estimated audience of 557,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Throw pillow fans?
65.3% of Throw pillow fans are female, 34.7% are male, with an average age of 45.6 years.
Which brands do Throw pillow fans like most?
Throw pillow fans show strongest brand affinity for Mobile payment (16.54×), Pokémon (10.87×), and Discount card (20×) over the country average.
Where do Throw pillow fans live in Germany?
Throw pillow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,987), Bayern (reach 71,559), and Baden-Württemberg (reach 53,392). These three regions account for the largest share of the active audience.
What other brands do Throw pillow fans also like?
Beyond Throw pillow itself, the audience over-indexes on Pokémon (10.87×), Discount card (20×), Property finder (6.42×), and Cif (59.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Throw pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.