Throw pillow Audience in Germany

Throw pillow has an estimated audience of 557,234 people in Germany. 65.3% are female, 34.7% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile payment, Pokémon, Discount card, Property finder, Cif.

The average Throw pillow fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile payment, Pokémon, Discount card, with strongest over-indexing on Mobile payment (16.54× the country average). Demographically, the Throw pillow audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Throw pillow fans

Demographic split for Throw pillow audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age45.6
Estimated audience size557,234

Audience persona

The typical Throw pillow fan in Germany is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Mobile payment.

Top regions in Germany

Top regions ranked by reach for Throw pillow in Germany
RegionReachAffinity
Nordrhein-Westfalen77,9870.64×
Bayern71,5590.8×
Baden-Württemberg53,3920.7×
Hessen40,2210.95×
Berlin36,2741.46×
Niedersachsen31,5330.58×
Rheinland-Pfalz21,7360.78×
Sachsen17,3370.63×
Brandenburg14,6230.85×
Schleswig-Holstein13,9620.7×
Thüringen13,6460.96×
Sachsen-Anhalt13,2530.92×
Mecklenburg-Vorpommern12,2111.15×
Saarland11,5871.69×
Bremen11,3712.39×
Hamburg10,2080.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Throw pillow audience
BrandAffinityCategory
Mobile payment16.54×Business & Career
Pokémon10.87×Games
Discount card20×Shopping
Property finder6.42×Home & Garden
Cif59.76×Home & Garden
N2610.5×Business & Career
Contactless payment20×Business & Career
Liability insurance17.51×Business & Career
Vagabond (manga)18.26×Literature
Scale model10.2×Kids & Family
Wall decal11.94×Home & Garden
Residential area6.15×Home & Garden
Pier 1 Imports36.77×Home & Garden
Sparhandy11.94×Technology & Electronics
Tagesschau2.32×Movies & TV
TikTok2.05×Internet & Social Media
Bed frame10.13×Home & Garden
Neil Patrick Harris20×Movies & TV
Sex and the City3.78×Movies & TV
Jutarnji list7.61×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Throw pillow audience
TraitClusterScore
Price SensitivityPREMIUM5.69
Quality AwarenessPREMIUM2.2
Pet OwnershipJOY1.68
Design AffinityPREMIUM1.6
LGBTQ+ IdentityOPEN1.43
Community OrientationOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Throw pillow
CountryShare
United States33.9%
Germany6.8%
Vietnam6.2%

See Throw pillow audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Throw pillow have in Germany?

Throw pillow has an estimated audience of 557,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Throw pillow fans?

65.3% of Throw pillow fans are female, 34.7% are male, with an average age of 45.6 years.

Which brands do Throw pillow fans like most?

Throw pillow fans show strongest brand affinity for Mobile payment (16.54×), Pokémon (10.87×), and Discount card (20×) over the country average.

Where do Throw pillow fans live in Germany?

Throw pillow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,987), Bayern (reach 71,559), and Baden-Württemberg (reach 53,392). These three regions account for the largest share of the active audience.

What other brands do Throw pillow fans also like?

Beyond Throw pillow itself, the audience over-indexes on Pokémon (10.87×), Discount card (20×), Property finder (6.42×), and Cif (59.76×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Throw pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.