Rascasse Audience Intelligence

Wall decal Audience in Germany

A data profile of the people who buy, follow and care about Wall decal in Germany — modelled from more than twelve digital signal sources. Wall decal has an estimated audience of 981,350 people in Germany.

#3203among Topic in Germany#434in Home & Garden

The average Wall decal fan in Germany is 47.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sticker, Decal, Plotter, with strongest over-indexing on Sticker (9.94× the country average).

Demographically, the Wall decal audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wall decal fan in Germany is more female, around 47.1 years old, with strong Mindfulness tendencies and a notable affinity for Sticker.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wall decal profile in Germany.

Audience size
981K
in Germany
Gender
68.3%♀
31.7% male
Age
47.1
average years
Country rank
#6659
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wall decal fans

68.3% are female, 31.7% are male, average age 47.1.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Wall decal audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age47.1
Estimated audience size981,350
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Wall decal audience in Germany
Age bracketShare%
16-197%
20-2911%
30-3917%
40-4926%
50+40%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Wall decal audience comes from Germany.

Worldwide audience distribution share by country for Wall decal
CountryShare
Germany20.6%
United States16.3%
Australia8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wall decal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wall decal fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.26×
02Sachsen~60K1.22×
03Brandenburg~30K1.14×
04Sachsen-Anhalt~30K1.14×
05Niedersachsen~100K1.12×
06Bayern~200K1.11×
07Schleswig-Holstein~40K1.11×
08Mecklenburg-Vorpommern~20K1.09×
09Saarland~10K1.04×
10Rheinland-Pfalz~50K0.96×
11Nordrhein-Westfalen~200K0.93×
12Baden-Württemberg~100K0.88×
13Hessen~60K0.82×
14Bremen~7K0.80×
15Hamburg~20K0.75×
16Berlin~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Wall decal, Germany
0.66×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wall decal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wall decal audience
#·InterestCategoryAffinity×
01PlotterTechnology & Electronics21.92×
02DecalKids & Family17.31×
03MuralArts & Culture13.75×
04Throw pillowHome & Garden12.81×
05StickerFashion & Accessoires9.94×
06Polyvinyl chlorideHome & Garden9.11×
07WallpaperHome & Garden6.78×
08PillowHome & Garden5.38×
09BUNTE.deInternet & Social Media4.56×
10Diane KeatonMovies & TV4.41×
11GMX MailInternet & Social Media4.14×
12Storm of LoveMovies & TV3.64×
13Roland KaiserMusic & Radio2.99×
14BauhausShopping2.61×
15DeichmannShopping2.50×
16BildNews1.99×
17TagesschauMovies & TV1.71×
18InstagramInternet & Social Media1.65×
19GermanyTravel & Leisure1.57×
20Consumer electronicsTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wall decal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wall decal audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
Pet OwnershipJOY1.68×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wall decal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Career OrientationPOWER0.94×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wall decal have in Germany?

Wall decal has an estimated audience of 981,350 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wall decal fans?

68.3% of Wall decal fans are female, 31.7% are male, with an average age of 47.1 years.

03

Which brands do Wall decal fans like most?

Wall decal fans show strongest brand affinity for Sticker (9.94×), Decal (17.31×), and Plotter (21.92×) over the country average.

04

Where do Wall decal fans live in Germany?

Wall decal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wall decal fans also like?

Beyond Wall decal itself, the audience over-indexes on Decal (17.31×), Plotter (21.92×), Wallpaper (6.78×), and Pillow (5.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Wall decal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wall decal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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