Wall decal Audience in Germany
Wall decal has an estimated audience of 981,350 people in Germany. 68.3% are female, 31.7% are male, average age 47.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sticker, Decal, Plotter, Wallpaper, Pillow.
The average Wall decal fan in Germany is 47.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sticker, Decal, Plotter, with strongest over-indexing on Sticker (9.94× the country average). Demographically, the Wall decal audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wall decal fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 47.1 |
| Estimated audience size | 981,350 |
Audience persona
The typical Wall decal fan in Germany is more female, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Sticker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,887 | 0.95× |
| Bayern | 178,941 | 1.13× |
| Baden-Württemberg | 119,911 | 0.9× |
| Niedersachsen | 107,148 | 1.12× |
| Hessen | 61,925 | 0.83× |
| Sachsen | 59,313 | 1.23× |
| Rheinland-Pfalz | 47,546 | 0.97× |
| Schleswig-Holstein | 38,349 | 1.09× |
| Brandenburg | 35,329 | 1.16× |
| Thüringen | 30,272 | 1.21× |
| Berlin | 29,997 | 0.68× |
| Sachsen-Anhalt | 29,046 | 1.14× |
| Mecklenburg-Vorpommern | 19,832 | 1.06× |
| Hamburg | 16,373 | 0.74× |
| Saarland | 12,360 | 1.03× |
| Bremen | 6,348 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sticker | 9.94× | Fashion & Accessoires |
| Decal | 17.31× | Kids & Family |
| Plotter | 21.92× | Technology & Electronics |
| Wallpaper | 6.78× | Home & Garden |
| Pillow | 5.38× | Home & Garden |
| Bauhaus | 2.61× | Shopping |
| Wetter.com | 2.77× | Home & Garden |
| Polyvinyl chloride | 9.11× | Home & Garden |
| GMX Mail | 4.14× | Internet & Social Media |
| BUNTE.de | 4.56× | Internet & Social Media |
| Bild | 1.99× | News |
| Throw pillow | 12.81× | Home & Garden |
| Germany | 1.57× | Travel & Leisure |
| Mural | 13.75× | Arts & Culture |
| Diane Keaton | 4.41× | Movies & TV |
| Deichmann | 2.5× | Shopping |
| Storm of Love | 3.64× | Movies & TV |
| Consumer electronics | 1.53× | Technology & Electronics |
| 1.65× | Internet & Social Media | |
| Tagesschau | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.9 |
| DIY Mentality | THRILL | 1.48 |
| Creativity | OPEN | 1.46 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Community Orientation | OPEN | 1.45 |
| Tradition | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.6% |
| United States | 16.3% |
| Australia | 8.5% |
See Wall decal audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wall decal have in Germany?
Wall decal has an estimated audience of 981,350 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wall decal fans?
68.3% of Wall decal fans are female, 31.7% are male, with an average age of 47.1 years.
Which brands do Wall decal fans like most?
Wall decal fans show strongest brand affinity for Sticker (9.94×), Decal (17.31×), and Plotter (21.92×) over the country average.
Where do Wall decal fans live in Germany?
Wall decal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,887), Bayern (reach 178,941), and Baden-Württemberg (reach 119,911). These three regions account for the largest share of the active audience.
What other brands do Wall decal fans also like?
Beyond Wall decal itself, the audience over-indexes on Decal (17.31×), Plotter (21.92×), Wallpaper (6.78×), and Pillow (5.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wall decal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.