Sticker Audience in Germany
Sticker has an estimated audience of 2,973,334 people in Germany. 61.5% are female, 38.5% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Škoda Kodiaq, Snow White (Fables).
The average Sticker fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the Sticker audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sticker fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.2 |
| Estimated audience size | 2,973,334 |
Audience persona
The typical Sticker fan in Germany is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 718,722 | 1.1× |
| Bayern | 475,746 | 1× |
| Baden-Württemberg | 439,674 | 1.08× |
| Niedersachsen | 298,360 | 1.03× |
| Hessen | 253,062 | 1.12× |
| Sachsen | 150,248 | 1.03× |
| Rheinland-Pfalz | 145,250 | 0.98× |
| Berlin | 140,265 | 1.06× |
| Schleswig-Holstein | 101,282 | 0.95× |
| Brandenburg | 86,421 | 0.94× |
| Thüringen | 76,363 | 1.01× |
| Sachsen-Anhalt | 70,133 | 0.91× |
| Hamburg | 65,199 | 0.97× |
| Mecklenburg-Vorpommern | 50,496 | 0.89× |
| Saarland | 33,987 | 0.93× |
| Bremen | 25,707 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Home Office | 1.84× | Business & Career |
| Saving | 1.85× | Business & Career |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Snow White (Fables) | 1.81× | Literature |
| Information sensitivity | 4× | Technology & Electronics |
| Time (magazine) | 1.52× | News |
| Kieser Training | 2.51× | Sports |
| Hatten | 3.14× | Travel & Leisure |
| Golem | 1.63× | Technology & Electronics |
| Évian-les-Bains | 7.7× | Travel & Leisure |
| Staycation | 1.83× | Home & Garden |
| Cloppenburg | 2.02× | Travel & Leisure |
| Coworking | 1.78× | Business & Career |
| Ipekyol | 1.77× | Shopping |
| Solo climbing | 1.68× | Sports |
| Homesteading | 2.67× | Home & Garden |
| Vijesti.ba | 1.72× | News |
| Celtic mythology | 2.04× | Arts & Culture |
| Tifo | 2.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.27 |
| Pet Ownership | JOY | 1.19 |
| Sports Activity | POWER | 1.19 |
| Creativity | OPEN | 1.18 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 7.2% |
| Germany | 6.3% |
See Sticker audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sticker have in Germany?
Sticker has an estimated audience of 2,973,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sticker fans?
61.5% of Sticker fans are female, 38.5% are male, with an average age of 42.2 years.
Which brands do Sticker fans like most?
Sticker fans show strongest brand affinity for Rossmann (1.72×), Home Office (1.84×), and Saving (1.85×) over the country average.
Where do Sticker fans live in Germany?
Sticker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 718,722), Bayern (reach 475,746), and Baden-Württemberg (reach 439,674). These three regions account for the largest share of the active audience.
What other brands do Sticker fans also like?
Beyond Sticker itself, the audience over-indexes on Home Office (1.84×), Saving (1.85×), Škoda Kodiaq (1.99×), and Snow White (Fables) (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sticker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.