Rascasse Audience Intelligence

Sticker Audience in Germany

A data profile of the people who buy, follow and care about Sticker in Germany — modelled from more than twelve digital signal sources. Sticker has an estimated audience of 2,973,334 people in Germany.

#1306among Topic in Germany#113in Fashion & Accessoires

The average Sticker fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Polyvinyl chloride, Wall decal, Labrador Retriever, with strongest over-indexing on Polyvinyl chloride (9.68× the country average).

Demographically, the Sticker audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sticker fan in Germany is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Polyvinyl chloride.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sticker profile in Germany.

Audience size
3M
in Germany
Gender
61.5%♀
38.5% male
Age
42.2
average years
Country rank
#2136
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sticker fans

61.5% are female, 38.5% are male, average age 42.2.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Sticker audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age42.2
Estimated audience size2,973,334
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Sticker audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Sticker audience comes from Germany.

Worldwide audience distribution share by country for Sticker
CountryShare
United States22.1%
Japan7.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sticker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sticker fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~80K1.11×
02Nordrhein-Westfalen~700K1.06×
03Baden-Württemberg~400K1.05×
04Hessen~200K1.05×
05Sachsen~200K1.04×
06Niedersachsen~300K1.02×
07Rheinland-Pfalz~100K1.00×
08Brandenburg~90K1.00×
09Bremen~30K1.00×
10Bayern~500K0.98×
11Sachsen-Anhalt~80K0.98×
12Berlin~100K0.97×
13Mecklenburg-Vorpommern~60K0.97×
14Saarland~40K0.96×
15Schleswig-Holstein~100K0.94×
16Hamburg~60K0.94×
Fig. 06

Affinity by region

Affinity by region — Sticker, Germany
0.94×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sticker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sticker audience
#·InterestCategoryAffinity×
01Wall decalHome & Garden9.94×
02Polyvinyl chlorideHome & Garden9.68×
03Shih TzuPets & Animals2.74×
04Black catPets & Animals2.74×
05Children's literatureLiterature2.73×
06Yorkshire TerrierPets & Animals2.66×
07BeaglePets & Animals2.65×
08Labrador RetrieverPets & Animals2.54×
09British ShorthairPets & Animals2.53×
10French BulldogPets & Animals2.50×
11Siberian HuskyPets & Animals2.50×
12Doberman PinscherPets & Animals2.47×
13BulldogPets & Animals2.24×
14Ernsting's familyShopping2.23×
15GMX MailInternet & Social Media2.20×
16QVCMovies & TV1.87×
17Aral AGCars & Mobility1.86×
18C&AShopping1.66×
19DeichmannShopping1.65×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sticker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sticker audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.42×
Need for SecurityCONSERVATISM1.29×
MindfulnessBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sticker audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Luxury OrientationPREMIUM0.83×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sticker have in Germany?

Sticker has an estimated audience of 2,973,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sticker fans?

61.5% of Sticker fans are female, 38.5% are male, with an average age of 42.2 years.

03

Which brands do Sticker fans like most?

Sticker fans show strongest brand affinity for Polyvinyl chloride (9.68×), Wall decal (9.94×), and Labrador Retriever (2.54×) over the country average.

04

Where do Sticker fans live in Germany?

Sticker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sticker fans also like?

Beyond Sticker itself, the audience over-indexes on Wall decal (9.94×), Labrador Retriever (2.54×), French Bulldog (2.5×), and Shih Tzu (2.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sticker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sticker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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