Rascasse Audience Intelligence

Polyvinyl chloride Audience in Germany

A data profile of the people who buy, follow and care about Polyvinyl chloride in Germany — modelled from more than twelve digital signal sources. Polyvinyl chloride has an estimated audience of 1,322,305 people in Germany.

#2619among Topic in Germany#350in Home & Garden

The average Polyvinyl chloride fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sticker, Longhorn Harley-Davidson, Instant messaging, with strongest over-indexing on Sticker (9.68× the country average).

Demographically, the Polyvinyl chloride audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Polyvinyl chloride fan in Germany is balanced, around 44.3 years old, with strong Creativity tendencies and a notable affinity for Sticker.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polyvinyl chloride profile in Germany.

Audience size
1.3M
in Germany
Gender
54.3%♀
45.7% male
Age
44.3
average years
Country rank
#5024
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polyvinyl chloride fans

54.3% are female, 45.7% are male, average age 44.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Polyvinyl chloride audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age44.3
Estimated audience size1,322,305
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Polyvinyl chloride audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3921%
40-4928%
50+28%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Polyvinyl chloride audience comes from Germany.

Worldwide audience distribution share by country for Polyvinyl chloride
CountryShare
United States28.5%
United Kingdom8.7%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polyvinyl chloride audience in Germany is strongest.

Fig. 05

Top regions by affinity

Polyvinyl chloride fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.17×
02Hamburg~30K1.14×
03Niedersachsen~100K1.12×
04Hessen~100K1.12×
05Nordrhein-Westfalen~300K1.10×
06Baden-Württemberg~200K1.06×
07Berlin~60K1.06×
08Rheinland-Pfalz~70K0.99×
09Schleswig-Holstein~50K0.99×
10Saarland~20K0.98×
11Bayern~200K0.94×
12Sachsen~60K0.90×
13Brandenburg~40K0.90×
14Sachsen-Anhalt~30K0.89×
15Thüringen~30K0.88×
16Mecklenburg-Vorpommern~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Polyvinyl chloride, Germany
0.84×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polyvinyl chloride audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polyvinyl chloride audience
#·InterestCategoryAffinity×
01Longhorn Harley-DavidsonTopic45.83×
02StickerFashion & Accessoires9.68×
03DecalKids & Family6.80×
04Berkshire HathawayBusiness & Career6.53×
05Tide (brand)Home & Garden6.42×
06Ford RangerCars & Mobility5.29×
07LinenFashion & Accessoires3.60×
08CarpetHome & Garden2.80×
09WallpaperHome & Garden2.74×
10WrenchHome & Garden2.54×
11WoolworthsShopping2.34×
12BaggageFashion & Accessoires2.28×
13Instant messagingInternet & Social Media1.91×
14HygieneBeauty & Wellness1.67×
15PriceShopping1.64×
16PaintingArts & Culture1.62×
17Drop shippingShopping1.61×
18MammalPets & Animals1.56×
19UndergarmentFashion & Accessoires1.56×
20FootwearFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polyvinyl chloride audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polyvinyl chloride audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.41×
ExtroversionTHRILL1.35×
DIY MentalityTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polyvinyl chloride audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.88×
TravellingTHRILL0.89×
Urban LifestyleOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polyvinyl chloride have in Germany?

Polyvinyl chloride has an estimated audience of 1,322,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Polyvinyl chloride fans?

54.3% of Polyvinyl chloride fans are female, 45.7% are male, with an average age of 44.3 years.

03

Which brands do Polyvinyl chloride fans like most?

Polyvinyl chloride fans show strongest brand affinity for Sticker (9.68×), Longhorn Harley-Davidson (45.83×), and Instant messaging (1.91×) over the country average.

04

Where do Polyvinyl chloride fans live in Germany?

Polyvinyl chloride fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Polyvinyl chloride fans also like?

Beyond Polyvinyl chloride itself, the audience over-indexes on Longhorn Harley-Davidson (45.83×), Instant messaging (1.91×), Tide (brand) (6.42×), and Woolworths (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Polyvinyl chloride audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Polyvinyl chloride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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