Mural Audience in Germany
Mural has an estimated audience of 446,429 people in Germany. 58.6% are female, 41.4% are male, average age 35.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Real property, Manicure, Wall decal, Nail salon, Tagesschau.
The average Mural fan in Germany is 35.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Real property, Manicure, Wall decal, with strongest over-indexing on Real property (7.8× the country average). Demographically, the Mural audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Mural fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 35.1 |
| Estimated audience size | 446,429 |
Audience persona
The typical Mural fan in Germany is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 123,050 | 1.71× |
| Nordrhein-Westfalen | 111,883 | 1.15× |
| Baden-Württemberg | 94,757 | 1.56× |
| Hessen | 48,011 | 1.41× |
| Berlin | 40,411 | 2.02× |
| Niedersachsen | 29,817 | 0.69× |
| Rheinland-Pfalz | 17,208 | 0.77× |
| Hamburg | 16,014 | 1.59× |
| Sachsen | 16,000 | 0.73× |
| Schleswig-Holstein | 12,495 | 0.78× |
| Brandenburg | 9,125 | 0.66× |
| Thüringen | 6,441 | 0.57× |
| Sachsen-Anhalt | 5,276 | 0.46× |
| Bremen | 3,765 | 0.99× |
| Mecklenburg-Vorpommern | 3,237 | 0.38× |
| Saarland | 2,996 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 7.8× | Home & Garden |
| Manicure | 6.85× | Beauty & Wellness |
| Wall decal | 14.18× | Home & Garden |
| Nail salon | 6.16× | Beauty & Wellness |
| Tagesschau | 2.29× | Movies & TV |
| Western Union | 4.7× | Business & Career |
| Artificial nails | 5.77× | Beauty & Wellness |
| Pets | 1.81× | Pets & Animals |
| Do it yourself (DIY) | 2.12× | Home & Garden |
| Maine Coon | 4.2× | Pets & Animals |
| Spiegel Online | 1.86× | News |
| Cat food | 3.04× | Pets & Animals |
| Vatican City | 5.17× | Travel & Leisure |
| Westdeutscher Rundfunk | 3.09× | Movies & TV |
| Anna-Maria Zimmermann | 5.92× | Music & Radio |
| Automobiles | 1.64× | Cars & Mobility |
| Banksy | 5.32× | Arts & Culture |
| Focus | 2.73× | News |
| Eyelash extensions | 3.5× | Beauty & Wellness |
| Flower bouquet | 2.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.15 |
| Pet Ownership | JOY | 1.85 |
| DIY Mentality | THRILL | 1.52 |
| Sustainability | BALANCE | 1.42 |
| Quality Awareness | PREMIUM | 1.42 |
| Creativity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 15.9% |
| United States | 15.4% |
| United Kingdom | 5.1% |
See Mural audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mural have in Germany?
Mural has an estimated audience of 446,429 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mural fans?
58.6% of Mural fans are female, 41.4% are male, with an average age of 35.1 years.
Which brands do Mural fans like most?
Mural fans show strongest brand affinity for Real property (7.8×), Manicure (6.85×), and Wall decal (14.18×) over the country average.
Where do Mural fans live in Germany?
Mural fans in Germany are most concentrated in Bayern (reach 123,050), Nordrhein-Westfalen (reach 111,883), and Baden-Württemberg (reach 94,757). These three regions account for the largest share of the active audience.
What other brands do Mural fans also like?
Beyond Mural itself, the audience over-indexes on Manicure (6.85×), Wall decal (14.18×), Nail salon (6.16×), and Tagesschau (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.