Rascasse Audience Intelligence

Mural Audience in Germany

A data profile of the people who buy, follow and care about Mural in Germany — modelled from more than twelve digital signal sources. Mural has an estimated audience of 446,429 people in Germany.

#4954among Topic in Germany#147in Arts & Culture

The average Mural fan in Germany is 35.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Manicure, Nail salon, Wall decal, with strongest over-indexing on Manicure (7.92× the country average).

Demographically, the Mural audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mural fan in Germany is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Manicure.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mural profile in Germany.

Audience size
446K
in Germany
Gender
58.6%♀
41.4% male
Age
35.1
average years
Country rank
#12836
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mural fans

58.6% are female, 41.4% are male, average age 35.1.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Mural audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age35.1
Estimated audience size446,429
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Mural audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Mural audience comes from Germany.

Worldwide audience distribution share by country for Mural
CountryShare
France15.9%
United States15.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mural audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mural fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.89×
02Berlin~40K1.83×
03Baden-Württemberg~90K1.53×
04Hamburg~10K1.45×
05Sachsen-Anhalt~20K1.31×
06Hessen~40K1.29×
07Nordrhein-Westfalen~100K1.08×
08Bremen~4K0.97×
09Sachsen~20K0.94×
10Mecklenburg-Vorpommern~8K0.94×
11Rheinland-Pfalz~20K0.83×
12Brandenburg~10K0.79×
13Schleswig-Holstein~10K0.77×
14Niedersachsen~30K0.72×
15Saarland~4K0.71×
16Thüringen~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Mural, Germany
0.70×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mural audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mural audience
#·InterestCategoryAffinity×
01Wall decalHome & Garden13.75×
02Nail salonBeauty & Wellness8.00×
03ManicureBeauty & Wellness7.92×
04BanksyArts & Culture6.76×
05Vatican CityTravel & Leisure6.20×
06Artificial nailsBeauty & Wellness6.07×
07GraffitiArts & Culture4.05×
08Eyelash extensionsBeauty & Wellness3.56×
09Eye linerBeauty & Wellness3.38×
10Real propertyHome & Garden3.32×
11Alles was zähltMovies & TV2.96×
12Flower bouquetHome & Garden2.85×
13Permanent makeupBeauty & Wellness2.61×
14Designer clothingFashion & Accessoires2.55×
15FocusNews2.35×
16TagesschauMovies & TV2.17×
17GMX MailInternet & Social Media2.15×
18Contemporary artArts & Culture2.05×
19Do it yourself (DIY)Home & Garden1.75×
20Netto Marken-DiscountShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mural audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mural audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.90×
ExtroversionTHRILL1.61×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mural audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Sports ActivityPOWER0.99×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mural have in Germany?

Mural has an estimated audience of 446,429 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Mural fans?

58.6% of Mural fans are female, 41.4% are male, with an average age of 35.1 years.

03

Which brands do Mural fans like most?

Mural fans show strongest brand affinity for Manicure (7.92×), Nail salon (8×), and Wall decal (13.75×) over the country average.

04

Where do Mural fans live in Germany?

Mural fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mural fans also like?

Beyond Mural itself, the audience over-indexes on Nail salon (8×), Wall decal (13.75×), Artificial nails (6.07×), and Tagesschau (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Mural audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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