Rascasse Audience Intelligence

Throw pillow Audience in United States

A data profile of the people who buy, follow and care about Throw pillow in United States — modelled from more than twelve digital signal sources. Throw pillow has an estimated audience of 2,786,572 people in United States.

#5311among Topic in United States#665in Home & Garden

The average Throw pillow fan in United States is 45.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include QVC, FedEx, Discount stores, with strongest over-indexing on QVC (8× the country average).

Demographically, the Throw pillow audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Throw pillow fan in United States is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Throw pillow profile in United States.

Audience size
2.8M
in United States
Gender
71.7%♀
28.3% male
Age
45.8
average years
Country rank
#10918
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Throw pillow fans

71.7% are female, 28.3% are male, average age 45.8.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Throw pillow audience in United States
MetricValue
Female71.7%
Male28.3%
Average age45.8
Estimated audience size2,786,572
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Throw pillow audience in United States
Age bracketShare%
16-197%
20-2912%
30-3920%
40-4928%
50+33%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Throw pillow audience comes from United States.

Worldwide audience distribution share by country for Throw pillow
CountryShare
United States33.9%
Germany6.8%
Vietnam6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Throw pillow audience in United States is strongest.

Fig. 05

Top regions by affinity

Throw pillow fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.33×
02Washington, District of Columbia~10K1.28×
03Massachusetts~70K1.22×
04South Carolina~50K1.18×
05Louisiana~40K1.17×
06Connecticut~30K1.17×
07Vermont~6K1.17×
08Alabama~50K1.16×
09Maine~10K1.16×
10Mississippi~30K1.15×
11Arkansas~30K1.14×
12Utah~30K1.10×
13Rhode Island~10K1.10×
14Pennsylvania~100K1.08×
15Illinois~100K1.08×
16North Carolina~90K1.08×
17New Jersey~80K1.08×
18Tennessee~60K1.08×
19Colorado~50K1.08×
20New Hampshire~10K1.08×
21Georgia~90K1.04×
22Kentucky~40K1.04×
23Kansas~20K1.04×
24Montana~8K1.02×
25Missouri~50K1.01×
26Oregon~30K1.01×
27Idaho~10K1.01×
28Ohio~80K0.99×
29Minnesota~40K0.99×
30Oklahoma~30K0.99×
31Virginia~70K0.98×
32Michigan~70K0.97×
33Nebraska~10K0.97×
34Washington~50K0.95×
35Iowa~20K0.95×
36Delaware~7K0.95×
37California~300K0.93×
38Wisconsin~40K0.92×
39Texas~200K0.91×
40Indiana~50K0.91×
41West Virginia~10K0.91×
42Arizona~50K0.90×
43Maryland~40K0.90×
44Florida~200K0.89×
45South Dakota~6K0.86×
46North Dakota~5K0.85×
47Alaska~5K0.76×
48New Mexico~10K0.70×
49Nevada~20K0.69×
50Hawaii~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Throw pillow, United States
0.67×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Throw pillow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Throw pillow audience
#·InterestCategoryAffinity×
01Elderly careHealth10.98×
02QVCMovies & TV8.00×
03Single-family detached homeHome & Garden6.27×
04HouzzHome & Garden6.04×
05FedExBusiness & Career5.52×
06Sustainable energyHome & Garden5.23×
07Home automationTechnology & Electronics5.15×
08Discount storesShopping5.11×
09First class travelTravel & Leisure4.63×
10PillowHome & Garden4.38×
11Renewable energyBusiness & Career4.21×
12Mortgage loansBusiness & Career3.82×
13IKEAHome & Garden3.56×
14Shopping mallsShopping3.35×
15PinterestInternet & Social Media3.33×
16AirbnbTravel & Leisure2.74×
17Organic foodFood & Beverages2.51×
18Trader Joe'sShopping2.46×
19SubwayFood & Beverages2.40×
20FurnitureHome & Garden2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Throw pillow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Throw pillow audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.91×
Convenience OrientationPREMIUM2.29×
Design AffinityPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Throw pillow audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.83×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Throw pillow have in United States?

Throw pillow has an estimated audience of 2,786,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Throw pillow fans?

71.7% of Throw pillow fans are female, 28.3% are male, with an average age of 45.8 years.

03

Which brands do Throw pillow fans like most?

Throw pillow fans show strongest brand affinity for QVC (8×), FedEx (5.52×), and Discount stores (5.11×) over the country average.

04

Where do Throw pillow fans live in United States?

Throw pillow fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Throw pillow fans also like?

Beyond Throw pillow itself, the audience over-indexes on FedEx (5.52×), Discount stores (5.11×), Pinterest (3.33×), and Mortgage loans (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Throw pillow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Throw pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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