Throw pillow Audience in United States

Demographics of Throw pillow fans

Audience persona

The typical Throw pillow fan in United States is more female, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Throw pillow audiences in other countries

• Throw pillow — Germany
• Throw pillow — United Kingdom
• Throw pillow — France
• Throw pillow — Italy
• Throw pillow — Spain
• Throw pillow — Brazil
• Throw pillow — Japan
• Throw pillow — South Korea
• Throw pillow — India

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Frequently asked questions

How many fans does Throw pillow have in United States?

Throw pillow has an estimated audience of 2,786,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Throw pillow fans?

71.7% of Throw pillow fans are female, 28.3% are male, with an average age of 45.8 years.

Which brands do Throw pillow fans like most?

Throw pillow fans show strongest brand affinity for Fairy godmother (18.1×), Jesse Plemons (7.91×), and Governor of Michigan (13.12×) over the country average.

Where do Throw pillow fans live in United States?

Throw pillow fans in United States are most concentrated in California (reach 298,416), Texas (reach 226,924), and New York (reach 221,051). These three regions account for the largest share of the active audience.

What other brands do Throw pillow fans also like?

Beyond Throw pillow itself, the audience over-indexes on Jesse Plemons (7.91×), Governor of Michigan (13.12×), Goop (9.38×), and headspace (13.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Throw pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.