Serbia Audience in Germany
Serbia has an estimated audience of 2,795,338 people in Germany. 46.3% are female, 53.7% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Blic, Kurdistan, Indoor soccer, Montenegro, Casino.
The average Serbia fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Blic, Kurdistan, Indoor soccer, with strongest over-indexing on Blic (13.08× the country average). Demographically, the Serbia audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Serbia fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 39.0 |
| Estimated audience size | 2,795,338 |
Audience persona
The typical Serbia fan in Germany is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Blic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 789,347 | 1.29× |
| Bayern | 613,731 | 1.37× |
| Baden-Württemberg | 580,441 | 1.52× |
| Hessen | 279,159 | 1.31× |
| Niedersachsen | 279,016 | 1.03× |
| Berlin | 136,921 | 1.1× |
| Rheinland-Pfalz | 135,393 | 0.97× |
| Sachsen | 103,264 | 0.75× |
| Schleswig-Holstein | 93,773 | 0.93× |
| Hamburg | 82,841 | 1.31× |
| Brandenburg | 67,406 | 0.78× |
| Thüringen | 47,783 | 0.67× |
| Sachsen-Anhalt | 46,029 | 0.64× |
| Mecklenburg-Vorpommern | 34,280 | 0.64× |
| Saarland | 25,723 | 0.75× |
| Bremen | 22,637 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blic | 13.08× | News |
| Kurdistan | 10.64× | Travel & Leisure |
| Indoor soccer | 15.55× | Sports |
| Montenegro | 9.35× | Travel & Leisure |
| Casino | 5.74× | Games |
| Kosovo | 5.31× | Travel & Leisure |
| Google Maps | 2.4× | Internet & Social Media |
| Red Star Belgrade | 13.08× | Sports |
| ICloud | 4.26× | Technology & Electronics |
| Slovenia | 5.22× | Travel & Leisure |
| Maine Coon | 3.65× | Pets & Animals |
| Made in Italy | 3.39× | Business & Career |
| AutoScout24 | 1.8× | Cars & Mobility |
| CHECK24 | 1.92× | Business & Career |
| Jutarnji list | 5.28× | News |
| Bodysuit | 6.55× | Fashion & Accessoires |
| Fachhochschule | 5× | Business & Career |
| Kitchen garden | 9.44× | Home & Garden |
| House music | 1.96× | Music & Radio |
| Electric guitar | 2.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.14 |
| Travelling | THRILL | 1.1 |
| Indulgence | JOY | 1.05 |
| Quality Awareness | PREMIUM | 1.04 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.9% |
| Bulgaria | 8.8% |
| Italy | 7.3% |
See Serbia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Serbia have in Germany?
Serbia has an estimated audience of 2,795,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Serbia fans?
46.3% of Serbia fans are female, 53.7% are male, with an average age of 39.0 years.
Which brands do Serbia fans like most?
Serbia fans show strongest brand affinity for Blic (13.08×), Kurdistan (10.64×), and Indoor soccer (15.55×) over the country average.
Where do Serbia fans live in Germany?
Serbia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 789,347), Bayern (reach 613,731), and Baden-Württemberg (reach 580,441). These three regions account for the largest share of the active audience.
What other brands do Serbia fans also like?
Beyond Serbia itself, the audience over-indexes on Kurdistan (10.64×), Indoor soccer (15.55×), Montenegro (9.35×), and Casino (5.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.