Rascasse Audience Intelligence

Serbia Audience in United States

A data profile of the people who buy, follow and care about Serbia in United States — modelled from more than twelve digital signal sources. Serbia has an estimated audience of 1,947,407 people in United States.

#119among Country in United States#1143among POI in United States#1135in Travel & Leisure

The average Serbia fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lithuania, Montenegro, Adam Levine, with strongest over-indexing on Lithuania (17.38× the country average).

Demographically, the Serbia audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serbia fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Lithuania.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serbia profile in United States.

Audience size
1.9M
in United States
Gender
43.1%♀
56.9% male
Age
39.6
average years
Country rank
#14544
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serbia fans

43.1% are female, 56.9% are male, average age 39.6.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Serbia audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.6
Estimated audience size1,947,407
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Serbia audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Serbia audience comes from United States.

Worldwide audience distribution share by country for Serbia
CountryShare
Germany9.9%
Bulgaria8.8%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serbia audience in United States is strongest.

Fig. 05

Top regions by affinity

Serbia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.44×
02Alaska~6K1.37×
03Illinois~90K1.35×
04New York~100K1.21×
05Massachusetts~50K1.20×
06Colorado~40K1.20×
07Washington~50K1.18×
08Wisconsin~30K1.13×
09California~200K1.12×
10Virginia~50K1.12×
11Maine~8K1.12×
12New Jersey~50K1.10×
13Florida~100K1.07×
14Minnesota~30K1.07×
15Connecticut~20K1.07×
16Michigan~50K1.04×
17Oregon~20K1.04×
18New Hampshire~8K1.04×
19Vermont~4K1.04×
20Ohio~60K1.03×
21Indiana~40K1.03×
22Maryland~30K1.03×
23Arizona~40K1.02×
24Utah~20K1.02×
25Nevada~20K1.00×
26Rhode Island~6K0.99×
27Pennsylvania~60K0.97×
28Montana~5K0.97×
29South Dakota~4K0.97×
30North Dakota~4K0.97×
31Texas~200K0.96×
32Missouri~30K0.96×
33Hawaii~8K0.96×
34Idaho~9K0.95×
35North Carolina~60K0.94×
36Oklahoma~20K0.94×
37Iowa~20K0.94×
38Kansas~10K0.94×
39Nebraska~9K0.93×
40Georgia~50K0.90×
41Delaware~5K0.87×
42Tennessee~30K0.86×
43Kentucky~20K0.85×
44New Mexico~8K0.84×
45South Carolina~20K0.83×
46Louisiana~20K0.78×
47West Virginia~7K0.78×
48Arkansas~10K0.77×
49Alabama~20K0.72×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Serbia, United States
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serbia audience
#·InterestCategoryAffinity×
01Red Star BelgradeSports28.55×
02MontenegroTravel & Leisure27.32×
03LithuaniaTravel & Leisure17.38×
04Adam LevineMusic & Radio15.77×
05HungaryTravel & Leisure15.62×
06Kitchen gardenHome & Garden10.65×
07Copa LibertadoresSports9.26×
08Ligue 1Sports7.78×
09Stitch!Movies & TV7.03×
10US Open (tennis)Sports3.96×
11Largemouth bassFood & Beverages3.43×
12Diaper bagKids & Family2.72×
13FIFA World CupSports2.55×
14Planet FitnessSports2.29×
15New York PostNews2.28×
16Golf ChannelSports2.15×
17Google NewsNews2.11×
18SwimmingSports1.85×
19NordstromShopping1.59×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serbia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.89×
Need for SecurityCONSERVATISM1.59×
TravellingTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serbia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
DIY MentalityTHRILL0.79×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serbia have in United States?

Serbia has an estimated audience of 1,947,407 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Serbia fans?

43.1% of Serbia fans are female, 56.9% are male, with an average age of 39.6 years.

03

Which brands do Serbia fans like most?

Serbia fans show strongest brand affinity for Lithuania (17.38×), Montenegro (27.32×), and Adam Levine (15.77×) over the country average.

04

Where do Serbia fans live in United States?

Serbia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Serbia fans also like?

Beyond Serbia itself, the audience over-indexes on Montenegro (27.32×), Adam Levine (15.77×), FIFA World Cup (2.55×), and Hungary (15.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Serbia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Serbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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