Serbia Audience in United States
Serbia has an estimated audience of 1,947,407 people in United States. 43.1% are female, 56.9% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Progressive rock, Pro-Ject, Urban Outfitters, Stamp collecting.
The average Serbia fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Progressive rock, Pro-Ject, with strongest over-indexing on UK garage (20.63× the country average). Demographically, the Serbia audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Serbia fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 39.6 |
| Estimated audience size | 1,947,407 |
Audience persona
The typical Serbia fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 253,810 | 1.19× |
| Texas | 161,859 | 0.97× |
| Florida | 148,790 | 1.13× |
| New York | 142,269 | 1.31× |
| Illinois | 88,943 | 1.37× |
| Pennsylvania | 64,555 | 0.98× |
| Ohio | 61,739 | 1.03× |
| New Jersey | 58,118 | 1.17× |
| North Carolina | 56,995 | 0.97× |
| Georgia | 56,082 | 0.93× |
| Virginia | 54,773 | 1.15× |
| Michigan | 53,205 | 1.04× |
| Massachusetts | 48,581 | 1.27× |
| Washington | 48,261 | 1.24× |
| Colorado | 39,837 | 1.3× |
| Arizona | 39,536 | 0.99× |
| Indiana | 36,305 | 1.02× |
| Tennessee | 35,258 | 0.9× |
| Maryland | 35,215 | 1.05× |
| Wisconsin | 31,500 | 1.08× |
| Minnesota | 31,078 | 1.11× |
| Missouri | 30,193 | 0.96× |
| South Carolina | 23,894 | 0.82× |
| Oregon | 23,659 | 1.06× |
| Connecticut | 21,719 | 1.11× |
| Kentucky | 20,075 | 0.82× |
| Oklahoma | 19,842 | 0.92× |
| Nevada | 19,313 | 1.03× |
| Alabama | 18,990 | 0.7× |
| Louisiana | 18,864 | 0.75× |
| Utah | 17,984 | 1.03× |
| Iowa | 14,292 | 0.89× |
| Kansas | 14,062 | 0.92× |
| Arkansas | 11,794 | 0.74× |
| Mississippi | 10,512 | 0.66× |
| Washington, District of Columbia | 9,156 | 1.56× |
| Idaho | 8,998 | 0.92× |
| Nebraska | 8,793 | 0.9× |
| New Mexico | 8,217 | 0.84× |
| New Hampshire | 7,891 | 1.03× |
| Hawaii | 7,757 | 0.93× |
| Maine | 7,706 | 1.1× |
| West Virginia | 6,273 | 0.69× |
| Rhode Island | 5,944 | 0.96× |
| Montana | 5,181 | 0.96× |
| Alaska | 5,047 | 1.21× |
| Delaware | 4,256 | 0.79× |
| South Dakota | 4,062 | 0.9× |
| North Dakota | 3,602 | 0.9× |
| Vermont | 3,192 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 20.63× | Music & Radio |
| Progressive rock | 6.35× | Music & Radio |
| Pro-Ject | 8.86× | Music & Radio |
| Urban Outfitters | 3.26× | Shopping |
| Stamp collecting | 7.52× | Home & Garden |
| Product design | 2.53× | Business & Career |
| Vocal harmony | 5.78× | Music & Radio |
| Iowa Hawkeyes | 9.69× | Sports |
| Wok | 7.78× | Food & Beverages |
| Governor of Michigan | 8.4× | Politics & Society |
| Nationality | 2.33× | Politics & Society |
| JDSU | 3.27× | Business & Career |
| Home construction | 1.53× | Home & Garden |
| Electrolyte | 4.68× | Health |
| Hibachi | 7.49× | Food & Beverages |
| Goop | 5.05× | Internet & Social Media |
| Nebraska Cornhuskers football | 3.32× | Sports |
| Hipster | 8.67× | Politics & Society |
| Whataburger | 1.59× | Food & Beverages |
| Jesse Plemons | 3.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.49 |
| Need for Security | CONSERVATISM | 1.68 |
| Travelling | THRILL | 1.61 |
| Risk Appetite | THRILL | 1.51 |
| Tradition | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.9% |
| Bulgaria | 8.8% |
| Italy | 7.3% |
See Serbia audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Serbia have in United States?
Serbia has an estimated audience of 1,947,407 people in United States, concentrated in California and Texas.
What is the gender split and age of Serbia fans?
43.1% of Serbia fans are female, 56.9% are male, with an average age of 39.6 years.
Which brands do Serbia fans like most?
Serbia fans show strongest brand affinity for UK garage (20.63×), Progressive rock (6.35×), and Pro-Ject (8.86×) over the country average.
Where do Serbia fans live in United States?
Serbia fans in United States are most concentrated in California (reach 253,810), Texas (reach 161,859), and Florida (reach 148,790). These three regions account for the largest share of the active audience.
What other brands do Serbia fans also like?
Beyond Serbia itself, the audience over-indexes on Progressive rock (6.35×), Pro-Ject (8.86×), Urban Outfitters (3.26×), and Stamp collecting (7.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Serbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.