Rascasse Audience Intelligence

Hungary Audience in United States

A data profile of the people who buy, follow and care about Hungary in United States — modelled from more than twelve digital signal sources. Hungary has an estimated audience of 1,554,511 people in United States.

#131among Country in United States#1419among POI in United States#1309in Travel & Leisure

The average Hungary fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lithuania, Slovakia, Crimea, with strongest over-indexing on Lithuania (38.73× the country average).

Demographically, the Hungary audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hungary fan in United States is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Lithuania.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hungary profile in United States.

Audience size
1.6M
in United States
Gender
47.3%♀
52.7% male
Age
43.1
average years
Country rank
#17271
POI in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hungary fans

47.3% are female, 52.7% are male, average age 43.1.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Hungary audience in United States
MetricValue
Female47.3%
Male52.7%
Average age43.1
Estimated audience size1,554,511
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Hungary audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4923%
50+31%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Hungary audience comes from United States.

Worldwide audience distribution share by country for Hungary
CountryShare
Hungary18.5%
Romania6.2%
Austria5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hungary audience in United States is strongest.

Fig. 05

Top regions by affinity

Hungary fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.42×
02Washington~40K1.24×
03New York~100K1.23×
04New Jersey~50K1.23×
05Virginia~50K1.21×
06Connecticut~20K1.20×
07Massachusetts~40K1.19×
08California~200K1.17×
09Oregon~20K1.15×
10Pennsylvania~60K1.12×
11New Hampshire~7K1.11×
12Vermont~3K1.11×
13Ohio~50K1.10×
14Maine~6K1.10×
15Florida~100K1.09×
16Maryland~30K1.09×
17Alaska~4K1.09×
18Minnesota~20K1.08×
19Illinois~60K1.07×
20Michigan~40K1.07×
21Colorado~30K1.04×
22Utah~10K1.03×
23Rhode Island~5K1.01×
24Delaware~4K0.99×
25Texas~100K0.98×
26North Carolina~50K0.97×
27Nevada~10K0.97×
28Idaho~8K0.97×
29Hawaii~7K0.97×
30Montana~4K0.96×
31Arizona~30K0.95×
32Indiana~30K0.95×
33Missouri~20K0.94×
34Wisconsin~20K0.94×
35Georgia~40K0.93×
36Kansas~10K0.90×
37South Dakota~3K0.90×
38Kentucky~20K0.89×
39West Virginia~6K0.89×
40South Carolina~20K0.88×
41Nebraska~7K0.87×
42North Dakota~3K0.87×
43Tennessee~30K0.86×
44Oklahoma~10K0.86×
45Iowa~10K0.86×
46New Mexico~7K0.85×
47Louisiana~20K0.78×
48Arkansas~10K0.78×
49Alabama~20K0.77×
50Mississippi~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Hungary, United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hungary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hungary audience
#·InterestCategoryAffinity×
01Hungarian University of Fine ArtsBusiness & Career169.00×
02Data cableTechnology & Electronics80.95×
03LithuaniaTravel & Leisure38.73×
04TsUM (Moscow)Arts & Culture37.91×
05DonetskTravel & Leisure37.37×
06SlovakiaTravel & Leisure29.17×
07TV8 (Turkey)Movies & TV28.49×
08CrimeaTravel & Leisure27.86×
09KharkivTravel & Leisure25.76×
10PolandTravel & Leisure20.69×
11BulgariaTravel & Leisure20.32×
12BelarusTravel & Leisure18.32×
13Ottoman EmpirePolitics & Society16.06×
14KievTravel & Leisure15.86×
15SerbiaTravel & Leisure15.62×
16RomaniaTravel & Leisure14.38×
17Eastern EuropeTravel & Leisure12.00×
18SwedenTravel & Leisure10.71×
19AustriaTravel & Leisure8.72×
20EuropeTravel & Leisure4.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hungary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hungary audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.42×
Community OrientationOPEN1.41×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hungary audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
Urban LifestyleOPEN1.05×
Luxury OrientationPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hungary have in United States?

Hungary has an estimated audience of 1,554,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hungary fans?

47.3% of Hungary fans are female, 52.7% are male, with an average age of 43.1 years.

03

Which brands do Hungary fans like most?

Hungary fans show strongest brand affinity for Lithuania (38.73×), Slovakia (29.17×), and Crimea (27.86×) over the country average.

04

Where do Hungary fans live in United States?

Hungary fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hungary fans also like?

Beyond Hungary itself, the audience over-indexes on Slovakia (29.17×), Crimea (27.86×), Hungarian University of Fine Arts (169×), and Poland (20.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hungary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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