Kharkiv Audience in United States
Kharkiv has an estimated audience of 865,882 people in United States. 62.0% are female, 38.0% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: FC Bayern Munich, Nicole Scherzinger, Google News, Malta, Google Maps.
The average Kharkiv fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include FC Bayern Munich, Nicole Scherzinger, Google News, with strongest over-indexing on FC Bayern Munich (33.24× the country average). Demographically, the Kharkiv audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kharkiv fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 36.7 |
| Estimated audience size | 865,882 |
Audience persona
The typical Kharkiv fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 117,605 | 1.24× |
| New York | 71,253 | 1.47× |
| Texas | 64,288 | 0.86× |
| Florida | 55,764 | 0.95× |
| Illinois | 36,510 | 1.27× |
| Pennsylvania | 30,377 | 1.04× |
| Virginia | 29,696 | 1.41× |
| Washington | 29,653 | 1.71× |
| Massachusetts | 25,950 | 1.52× |
| New Jersey | 25,380 | 1.15× |
| Ohio | 24,870 | 0.93× |
| North Carolina | 23,883 | 0.92× |
| Georgia | 22,659 | 0.85× |
| Michigan | 19,341 | 0.85× |
| Maryland | 16,663 | 1.12× |
| Arizona | 15,405 | 0.87× |
| Colorado | 15,309 | 1.12× |
| Tennessee | 14,512 | 0.84× |
| Minnesota | 13,610 | 1.1× |
| Oregon | 13,223 | 1.33× |
| Wisconsin | 12,372 | 0.95× |
| Indiana | 12,349 | 0.78× |
| Missouri | 12,287 | 0.88× |
| Connecticut | 10,155 | 1.17× |
| South Carolina | 8,458 | 0.65× |
| Washington, District of Columbia | 7,470 | 2.87× |
| Kentucky | 7,402 | 0.68× |
| Alabama | 7,363 | 0.61× |
| Utah | 7,268 | 0.94× |
| Nevada | 6,933 | 0.83× |
| Oklahoma | 6,781 | 0.71× |
| Louisiana | 6,637 | 0.59× |
| Iowa | 6,193 | 0.87× |
| Kansas | 6,160 | 0.9× |
| New Hampshire | 5,170 | 1.52× |
| New Mexico | 4,630 | 1.07× |
| Idaho | 4,157 | 0.96× |
| Arkansas | 3,997 | 0.56× |
| Maine | 3,781 | 1.22× |
| Mississippi | 3,408 | 0.48× |
| Hawaii | 3,351 | 0.9× |
| Nebraska | 3,337 | 0.77× |
| West Virginia | 2,870 | 0.71× |
| Rhode Island | 2,754 | 1× |
| Montana | 2,203 | 0.92× |
| Alaska | 1,938 | 1.05× |
| Vermont | 1,453 | 0.96× |
| North Dakota | 1,435 | 0.81× |
| South Dakota | 1,425 | 0.71× |
| Delaware | 1,423 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 33.24× | Sports |
| Nicole Scherzinger | 72.63× | Music & Radio |
| Google News | 22.41× | News |
| Malta | 48.63× | Travel & Leisure |
| Google Maps | 7.21× | Internet & Social Media |
| Indeed.com | 7.17× | Business & Career |
| Lithuania | 36.89× | Travel & Leisure |
| Capital One | 6.75× | Business & Career |
| Josh Duhamel | 19.29× | Fashion & Accessoires |
| Enterprise Rent-A-Car | 8.21× | Cars & Mobility |
| Tumi | 34.44× | Fashion & Accessoires |
| Circle K | 8.84× | Shopping |
| Kendra Scott | 12.74× | Fashion & Accessoires |
| Planet Fitness | 4.36× | Sports |
| Aaron Paul | 20× | Movies & TV |
| Wingstop | 4.73× | Food & Beverages |
| Beetlejuice | 4.82× | Movies & TV |
| Apple Store | 7.64× | Shopping |
| Kia Sportage | 20× | Cars & Mobility |
| Cotton On | 14.74× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.17 |
| Design Affinity | PREMIUM | 2.13 |
| Quality Awareness | PREMIUM | 1.48 |
| Indulgence | JOY | 1.3 |
| Spirituality | BALANCE | 1.28 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Ukraine | 17.0% |
| United States | 12.8% |
| Italy | 7.6% |
See Kharkiv audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Kharkiv have in United States?
Kharkiv has an estimated audience of 865,882 people in United States, concentrated in California and New York.
What is the gender split and age of Kharkiv fans?
62.0% of Kharkiv fans are female, 38.0% are male, with an average age of 36.7 years.
Which brands do Kharkiv fans like most?
Kharkiv fans show strongest brand affinity for FC Bayern Munich (33.24×), Nicole Scherzinger (72.63×), and Google News (22.41×) over the country average.
Where do Kharkiv fans live in United States?
Kharkiv fans in United States are most concentrated in California (reach 117,605), New York (reach 71,253), and Texas (reach 64,288). These three regions account for the largest share of the active audience.
What other brands do Kharkiv fans also like?
Beyond Kharkiv itself, the audience over-indexes on Nicole Scherzinger (72.63×), Google News (22.41×), Malta (48.63×), and Google Maps (7.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kharkiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.