Kharkiv Audience in United States

Kharkiv logo

Kharkiv has an estimated audience of 865,882 people in United States. 62.0% are female, 38.0% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: Home equity, Superior Hiking Trail, Urban Outfitters, Tezz, Enrique Hernández (baseball).

The average Kharkiv fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Superior Hiking Trail, Urban Outfitters, with strongest over-indexing on Home equity (8.65× the country average). Demographically, the Kharkiv audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Kharkiv fans

Demographic split for Kharkiv audience in United States
MetricValue
Female62.0%
Male38.0%
Average age36.7
Estimated audience size865,882

Audience persona

The typical Kharkiv fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Kharkiv in United States
RegionReachAffinity
California117,6051.24×
New York71,2531.47×
Texas64,2880.86×
Florida55,7640.95×
Illinois36,5101.27×
Pennsylvania30,3771.04×
Virginia29,6961.41×
Washington29,6531.71×
Massachusetts25,9501.52×
New Jersey25,3801.15×
Ohio24,8700.93×
North Carolina23,8830.92×
Georgia22,6590.85×
Michigan19,3410.85×
Maryland16,6631.12×
Arizona15,4050.87×
Colorado15,3091.12×
Tennessee14,5120.84×
Minnesota13,6101.1×
Oregon13,2231.33×
Wisconsin12,3720.95×
Indiana12,3490.78×
Missouri12,2870.88×
Connecticut10,1551.17×
South Carolina8,4580.65×
Washington, District of Columbia7,4702.87×
Kentucky7,4020.68×
Alabama7,3630.61×
Utah7,2680.94×
Nevada6,9330.83×
Oklahoma6,7810.71×
Louisiana6,6370.59×
Iowa6,1930.87×
Kansas6,1600.9×
New Hampshire5,1701.52×
New Mexico4,6301.07×
Idaho4,1570.96×
Arkansas3,9970.56×
Maine3,7811.22×
Mississippi3,4080.48×
Hawaii3,3510.9×
Nebraska3,3370.77×
West Virginia2,8700.71×
Rhode Island2,7541×
Montana2,2030.92×
Alaska1,9381.05×
Vermont1,4530.96×
North Dakota1,4350.81×
South Dakota1,4250.71×
Delaware1,4230.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kharkiv audience
BrandAffinityCategory
Home equity8.65×Home & Garden
Superior Hiking Trail50.12×Travel & Leisure
Urban Outfitters4.74×Shopping
Tezz17.76×Movies & TV
Enrique Hernández (baseball)33.24×Sports
Nationality3.4×Politics & Society
Fairy godmother10.23×Literature
Elsword20×Games
Governor of Michigan8.98×Politics & Society
Historic site5.11×Arts & Culture
Goop6.26×Internet & Social Media
Mathcore8.96×Music & Radio
Jesse Plemons3.85×Movies & TV
Vocal harmony4.53×Music & Radio
Gomer Pyle, U.S.M.C.26.34×Movies & TV
Grinch3.87×Movies & TV
Staycation2.97×Home & Garden
Cherish (group)9.72×Music & Radio
Nebraska Cornhuskers football3.14×Sports
TV Fanatic8.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kharkiv audience
TraitClusterScore
PatriotismCONSERVATISM3.17
Design AffinityPREMIUM2.13
Quality AwarenessPREMIUM1.48
IndulgenceJOY1.3
SpiritualityBALANCE1.28
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Kharkiv
CountryShare
Ukraine17.0%
United States12.8%
Italy7.6%

See Kharkiv audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Kharkiv have in United States?

Kharkiv has an estimated audience of 865,882 people in United States, concentrated in California and New York.

What is the gender split and age of Kharkiv fans?

62.0% of Kharkiv fans are female, 38.0% are male, with an average age of 36.7 years.

Which brands do Kharkiv fans like most?

Kharkiv fans show strongest brand affinity for Home equity (8.65×), Superior Hiking Trail (50.12×), and Urban Outfitters (4.74×) over the country average.

Where do Kharkiv fans live in United States?

Kharkiv fans in United States are most concentrated in California (reach 117,605), New York (reach 71,253), and Texas (reach 64,288). These three regions account for the largest share of the active audience.

What other brands do Kharkiv fans also like?

Beyond Kharkiv itself, the audience over-indexes on Superior Hiking Trail (50.12×), Urban Outfitters (4.74×), Tezz (17.76×), and Enrique Hernández (baseball) (33.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kharkiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.