Rascasse Audience Intelligence

Kharkiv Audience in United States

A data profile of the people who buy, follow and care about Kharkiv in United States — modelled from more than twelve digital signal sources. Kharkiv has an estimated audience of 865,882 people in United States.

#345among City in United States#2424among POI in United States#1969in Travel & Leisure

The average Kharkiv fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lithuania, FC Bayern Munich, Discount Tire, with strongest over-indexing on Lithuania (45.89× the country average).

Demographically, the Kharkiv audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kharkiv fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Lithuania.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kharkiv profile in United States.

Audience size
866K
in United States
Gender
62.0%♀
38.0% male
Age
36.7
average years
Country rank
#26046
POI in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kharkiv fans

62.0% are female, 38.0% are male, average age 36.7.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Kharkiv audience in United States
MetricValue
Female62.0%
Male38.0%
Average age36.7
Estimated audience size865,882
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Kharkiv audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Kharkiv audience comes from United States.

Worldwide audience distribution share by country for Kharkiv
CountryShare
Ukraine17.0%
United States12.8%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kharkiv audience in United States is strongest.

Fig. 05

Top regions by affinity

Kharkiv fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.55×
02Washington~30K1.61×
03Massachusetts~20K1.40×
04New Hampshire~5K1.39×
05New York~70K1.38×
06Virginia~30K1.31×
07Maine~4K1.30×
08Oregon~10K1.26×
09Illinois~30K1.19×
10California~100K1.17×
11Connecticut~10K1.13×
12Alaska~2K1.10×
13New Jersey~20K1.08×
14Maryland~20K1.08×
15Colorado~10K1.08×
16New Mexico~5K1.07×
17Minnesota~10K1.06×
18Pennsylvania~30K1.05×
19Vermont~2K1.04×
20Rhode Island~3K1.01×
21Idaho~4K0.99×
22Montana~2K0.99×
23Wisconsin~10K0.95×
24Utah~7K0.95×
25Hawaii~4K0.95×
26Florida~60K0.94×
27Kansas~6K0.94×
28Ohio~20K0.92×
29North Dakota~2K0.92×
30Iowa~6K0.90×
31North Carolina~20K0.89×
32Missouri~10K0.89×
33South Dakota~2K0.88×
34Nebraska~4K0.87×
35Delaware~2K0.87×
36Arizona~20K0.86×
37Michigan~20K0.85×
38Nevada~7K0.85×
39West Virginia~3K0.84×
40Georgia~20K0.83×
41Tennessee~10K0.83×
42Texas~60K0.81×
43Indiana~10K0.78×
44Kentucky~8K0.77×
45Oklahoma~7K0.75×
46South Carolina~9K0.72×
47Alabama~9K0.72×
48Arkansas~5K0.72×
49Louisiana~8K0.71×
50Mississippi~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Kharkiv, United States
0.70×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kharkiv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kharkiv audience
#·InterestCategoryAffinity×
01Part Time JobsBusiness & Career60.96×
02LithuaniaTravel & Leisure45.89×
03HungaryTravel & Leisure25.76×
04Grace VanderWaalMusic & Radio22.74×
05FC Bayern MunichSports22.59×
06Josh DuhamelFashion & Accessoires20.00×
07Seth GreenMovies & TV20.00×
08Erin AndrewsSports20.00×
09Sophia BushMovies & TV17.85×
10Will PoulterMovies & TV10.70×
11Discount TireShopping10.18×
12Public transportCars & Mobility4.49×
13WingstopFood & Beverages4.37×
14CruisesTravel & Leisure4.10×
15IKEAHome & Garden2.50×
16Planet FitnessSports2.48×
17Home improvementHome & Garden1.80×
18Alcoholic beveragesFood & Beverages1.70×
19CookingFood & Beverages1.68×
20Donald TrumpPolitics & Society1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kharkiv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kharkiv audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
SpiritualityBALANCE1.99×
IndulgenceJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kharkiv audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Family OrientationCONSERVATISM0.88×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kharkiv have in United States?

Kharkiv has an estimated audience of 865,882 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kharkiv fans?

62.0% of Kharkiv fans are female, 38.0% are male, with an average age of 36.7 years.

03

Which brands do Kharkiv fans like most?

Kharkiv fans show strongest brand affinity for Lithuania (45.89×), FC Bayern Munich (22.59×), and Discount Tire (10.18×) over the country average.

04

Where do Kharkiv fans live in United States?

Kharkiv fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kharkiv fans also like?

Beyond Kharkiv itself, the audience over-indexes on FC Bayern Munich (22.59×), Discount Tire (10.18×), Josh Duhamel (20×), and Seth Green (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kharkiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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