Rascasse Audience Intelligence

Kharkiv Audience in Germany

A data profile of the people who buy, follow and care about Kharkiv in Germany — modelled from more than twelve digital signal sources. Kharkiv has an estimated audience of 307,284 people in Germany.

#334among City in Germany#1605among POI in Germany#1366in Travel & Leisure

The average Kharkiv fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Now TV, Indoor soccer, Master's degree, with strongest over-indexing on Now TV (43.17× the country average).

Demographically, the Kharkiv audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kharkiv fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Now TV.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kharkiv profile in Germany.

Audience size
307K
in Germany
Gender
64.1%♀
35.9% male
Age
34.9
average years
Country rank
#17026
POI in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kharkiv fans

64.1% are female, 35.9% are male, average age 34.9.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Kharkiv audience in Germany
MetricValue
Female64.1%
Male35.9%
Average age34.9
Estimated audience size307,284
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Kharkiv audience in Germany
Age bracketShare%
16-1932%
20-2917%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Kharkiv audience comes from Germany.

Worldwide audience distribution share by country for Kharkiv
CountryShare
Ukraine17.0%
United States12.8%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kharkiv audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kharkiv fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.26×
02Brandenburg~10K1.25×
03Mecklenburg-Vorpommern~7K1.24×
04Sachsen-Anhalt~10K1.22×
05Thüringen~9K1.13×
06Niedersachsen~30K1.01×
07Bayern~50K0.98×
08Berlin~10K0.98×
09Nordrhein-Westfalen~60K0.94×
10Schleswig-Holstein~10K0.94×
11Rheinland-Pfalz~10K0.92×
12Baden-Württemberg~40K0.91×
13Hamburg~6K0.90×
14Hessen~20K0.86×
15Saarland~3K0.80×
16Bremen~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Kharkiv, Germany
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kharkiv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kharkiv audience
#·InterestCategoryAffinity×
01Now TVMovies & TV43.17×
02Indoor soccerSports22.10×
03There Will Be BloodMovies & TV19.91×
04OsramHome & Garden14.49×
05David GilmourMusic & Radio13.27×
06MaltaTravel & Leisure13.26×
07Luxury BagsFashion & Accessoires11.57×
08AzerbaijanTravel & Leisure10.26×
09CutleryHome & Garden7.21×
10Master's degreeBusiness & Career6.01×
11WeavingFashion & Accessoires5.66×
12André RieuMusic & Radio5.64×
13CostumeFashion & Accessoires5.20×
14DuneMovies & TV5.18×
15Kitchen utensilHome & Garden5.09×
16C++Technology & Electronics4.92×
17EmbroideryHome & Garden4.87×
18Google NewsNews4.76×
19Efficient energy useTechnology & Electronics3.14×
20Online newspaperNews2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kharkiv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kharkiv audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.09×
Quality AwarenessPREMIUM2.31×
SpiritualityBALANCE2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kharkiv audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kharkiv have in Germany?

Kharkiv has an estimated audience of 307,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kharkiv fans?

64.1% of Kharkiv fans are female, 35.9% are male, with an average age of 34.9 years.

03

Which brands do Kharkiv fans like most?

Kharkiv fans show strongest brand affinity for Now TV (43.17×), Indoor soccer (22.1×), and Master's degree (6.01×) over the country average.

04

Where do Kharkiv fans live in Germany?

Kharkiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kharkiv fans also like?

Beyond Kharkiv itself, the audience over-indexes on Indoor soccer (22.1×), Master's degree (6.01×), David Gilmour (13.27×), and Malta (13.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Kharkiv audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kharkiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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