Kharkiv Audience in Germany
Kharkiv has an estimated audience of 307,284 people in Germany. 64.1% are female, 35.9% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Viber, Indoor soccer, Pillow, David Gilmour, Allgäu.
The average Kharkiv fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Viber, Indoor soccer, Pillow, with strongest over-indexing on Viber (32.79× the country average). Demographically, the Kharkiv audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kharkiv fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 34.9 |
| Estimated audience size | 307,284 |
Audience persona
The typical Kharkiv fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Viber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,063 | 0.97× |
| Bayern | 48,083 | 0.97× |
| Baden-Württemberg | 38,099 | 0.91× |
| Niedersachsen | 30,761 | 1.03× |
| Hessen | 19,354 | 0.83× |
| Sachsen | 19,298 | 1.28× |
| Rheinland-Pfalz | 14,364 | 0.93× |
| Berlin | 12,736 | 0.93× |
| Brandenburg | 12,208 | 1.28× |
| Schleswig-Holstein | 10,459 | 0.95× |
| Sachsen-Anhalt | 9,871 | 1.24× |
| Thüringen | 8,847 | 1.13× |
| Mecklenburg-Vorpommern | 7,313 | 1.25× |
| Hamburg | 6,005 | 0.86× |
| Saarland | 2,772 | 0.73× |
| Bremen | 1,861 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Viber | 32.79× | Internet & Social Media |
| Indoor soccer | 24.82× | Sports |
| Pillow | 7.58× | Home & Garden |
| David Gilmour | 14.93× | Music & Radio |
| Allgäu | 8.6× | Travel & Leisure |
| There Will Be Blood | 21.04× | Movies & TV |
| Google News | 4.93× | News |
| TikTok | 2.14× | Internet & Social Media |
| Kitchen garden | 15.94× | Home & Garden |
| Okean Elzy | 87.12× | Music & Radio |
| Toy store | 19.06× | Kids & Family |
| Lake Constance | 8.89× | Travel & Leisure |
| C++ | 5.42× | Technology & Electronics |
| Cutlery | 7.86× | Home & Garden |
| Street One | 3.91× | Fashion & Accessoires |
| Malta | 9.91× | Travel & Leisure |
| Luck | 6× | Health |
| Helen Mirren | 6.75× | Movies & TV |
| Dune | 3.85× | Movies & TV |
| Samy Deluxe | 16.25× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.16 |
| Quality Awareness | PREMIUM | 1.86 |
| Spirituality | BALANCE | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
| Convenience Orientation | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Ukraine | 17.0% |
| United States | 12.8% |
| Italy | 7.6% |
See Kharkiv audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kharkiv have in Germany?
Kharkiv has an estimated audience of 307,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kharkiv fans?
64.1% of Kharkiv fans are female, 35.9% are male, with an average age of 34.9 years.
Which brands do Kharkiv fans like most?
Kharkiv fans show strongest brand affinity for Viber (32.79×), Indoor soccer (24.82×), and Pillow (7.58×) over the country average.
Where do Kharkiv fans live in Germany?
Kharkiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,063), Bayern (reach 48,083), and Baden-Württemberg (reach 38,099). These three regions account for the largest share of the active audience.
What other brands do Kharkiv fans also like?
Beyond Kharkiv itself, the audience over-indexes on Indoor soccer (24.82×), Pillow (7.58×), David Gilmour (14.93×), and Allgäu (8.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kharkiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.