A data profile of the people who buy, follow and care about Belarus in United States — modelled from more than twelve digital signal sources. Belarus has an estimated audience of 1,829,324 people in United States.
The average Belarus fan in United States is 40.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Philz Coffee, Lithuania, Longchamp, with strongest over-indexing on Philz Coffee (54.06× the country average).
Demographically, the Belarus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Belarus fan in United States is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Philz Coffee.
The key figures that characterise the Belarus profile in United States.
58.4% are female, 41.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.1 |
| Estimated audience size | 1,829,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Belarus audience comes from United States.
| Country | Share |
|---|---|
| United States | 14.8% |
| Poland | 8.1% |
| Italy | 6.1% |
Where the Belarus audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~7K | 1.33× | |
| 02 | Massachusetts | ~50K | 1.27× | |
| 03 | Washington | ~50K | 1.24× | |
| 04 | New York | ~100K | 1.23× | |
| 05 | Connecticut | ~20K | 1.21× | |
| 06 | Virginia | ~50K | 1.17× | |
| 07 | Maine | ~8K | 1.17× | |
| 08 | New Jersey | ~50K | 1.16× | |
| 09 | New Hampshire | ~8K | 1.15× | |
| 10 | Oregon | ~20K | 1.14× | |
| 11 | Minnesota | ~30K | 1.13× | |
| 12 | Vermont | ~4K | 1.13× | |
| 13 | Colorado | ~30K | 1.10× | |
| 14 | California | ~200K | 1.09× | |
| 15 | Florida | ~100K | 1.08× | |
| 16 | Montana | ~5K | 1.08× | |
| 17 | Alaska | ~4K | 1.08× | |
| 18 | Illinois | ~70K | 1.07× | |
| 19 | Pennsylvania | ~60K | 1.05× | |
| 20 | Idaho | ~9K | 1.04× | |
| 21 | Maryland | ~30K | 1.02× | |
| 22 | Utah | ~20K | 1.01× | |
| 23 | Rhode Island | ~6K | 1.01× | |
| 24 | North Carolina | ~50K | 0.99× | |
| 25 | Hawaii | ~8K | 0.98× | |
| 26 | Wisconsin | ~30K | 0.97× | |
| 27 | South Carolina | ~30K | 0.97× | |
| 28 | Texas | ~100K | 0.95× | |
| 29 | Georgia | ~50K | 0.95× | |
| 30 | Kansas | ~10K | 0.95× | |
| 31 | Missouri | ~30K | 0.94× | |
| 32 | Ohio | ~50K | 0.93× | |
| 33 | Nebraska | ~8K | 0.93× | |
| 34 | Delaware | ~5K | 0.93× | |
| 35 | Michigan | ~40K | 0.92× | |
| 36 | Arizona | ~30K | 0.92× | |
| 37 | South Dakota | ~4K | 0.92× | |
| 38 | Nevada | ~20K | 0.91× | |
| 39 | North Dakota | ~3K | 0.91× | |
| 40 | Tennessee | ~30K | 0.89× | |
| 41 | Kentucky | ~20K | 0.89× | |
| 42 | Oklahoma | ~20K | 0.89× | |
| 43 | Indiana | ~30K | 0.88× | |
| 44 | Iowa | ~10K | 0.87× | |
| 45 | West Virginia | ~7K | 0.86× | |
| 46 | New Mexico | ~8K | 0.84× | |
| 47 | Louisiana | ~20K | 0.81× | |
| 48 | Arkansas | ~10K | 0.79× | |
| 49 | Alabama | ~20K | 0.75× | |
| 50 | Mississippi | ~10K | 0.69× |
The strongest cross-interests of the Belarus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philz Coffee | Food & Beverages | 54.06× | ||
| 02 | Trabzonspor | Sports | 43.06× | ||
| 03 | Lithuania | Travel & Leisure | 36.57× | ||
| 04 | Longchamp | Fashion & Accessoires | 20.00× | ||
| 05 | Seth Green | Movies & TV | 20.00× | ||
| 06 | Erin Andrews | Sports | 20.00× | ||
| 07 | Grace VanderWaal | Music & Radio | 19.46× | ||
| 08 | Markiplier | Games | 18.35× | ||
| 09 | Hungary | Travel & Leisure | 18.32× | ||
| 10 | Delta Vacations | Travel & Leisure | 18.11× | ||
| 11 | Sophia Bush | Movies & TV | 12.63× | ||
| 12 | Web server | Technology & Electronics | 6.03× | ||
| 13 | Citibank | Business & Career | 4.46× | ||
| 14 | Dutch Bros. Coffee | Food & Beverages | 4.44× | ||
| 15 | Google News | News | 4.32× | ||
| 16 | American Express | Business & Career | 3.04× | ||
| 17 | Planet Fitness | Sports | 2.05× | ||
| 18 | Mortgage loans | Business & Career | 1.98× | ||
| 19 | Airbnb | Travel & Leisure | 1.80× | ||
| 20 | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.02× | |
| Spirituality | BALANCE | 1.70× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.92× |
Belarus has an estimated audience of 1,829,324 people in United States, concentrated in California and Texas.
58.4% of Belarus fans are female, 41.6% are male, with an average age of 40.1 years.
Belarus fans show strongest brand affinity for Philz Coffee (54.06×), Lithuania (36.57×), and Longchamp (20×) over the country average.
Belarus fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Belarus itself, the audience over-indexes on Lithuania (36.57×), Longchamp (20×), Seth Green (20×), and Markiplier (18.35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Belarus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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