Belarus Audience in Germany
Belarus has an estimated audience of 515,963 people in Germany. 52.3% are female, 47.7% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Celtic mythology, Progressive rock, Gil Ofarim, Home construction, Litter box.
The average Belarus fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Celtic mythology, Progressive rock, Gil Ofarim, with strongest over-indexing on Celtic mythology (19.14× the country average). Demographically, the Belarus audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Belarus fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 32.3 |
| Estimated audience size | 515,963 |
Audience persona
The typical Belarus fan in Germany is balanced, around 32.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Celtic mythology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,542 | 1.04× |
| Bayern | 82,357 | 0.99× |
| Baden-Württemberg | 68,067 | 0.97× |
| Niedersachsen | 53,127 | 1.06× |
| Hessen | 41,734 | 1.06× |
| Berlin | 27,009 | 1.17× |
| Sachsen | 26,439 | 1.04× |
| Rheinland-Pfalz | 25,616 | 0.99× |
| Schleswig-Holstein | 19,626 | 1.06× |
| Brandenburg | 15,944 | 1× |
| Sachsen-Anhalt | 12,095 | 0.9× |
| Thüringen | 12,054 | 0.92× |
| Hamburg | 11,963 | 1.03× |
| Mecklenburg-Vorpommern | 9,931 | 1.01× |
| Saarland | 4,747 | 0.75× |
| Bremen | 4,458 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Celtic mythology | 19.14× | Arts & Culture |
| Progressive rock | 4.22× | Music & Radio |
| Gil Ofarim | 2.84× | Music & Radio |
| Home construction | 1.56× | Home & Garden |
| Litter box | 2.05× | Pets & Animals |
| Hauschka | 11.38× | Beauty & Wellness |
| Buddy – The Buddy Holly Story | 5.44× | Music & Radio |
| Urban horticulture | 1.65× | Home & Garden |
| Handmade Gifts | 1.7× | Kids & Family |
| Call option | 7.82× | Business & Career |
| Fantasy Earth: Zero | 5.04× | Games |
| Natural rubber | 1.71× | Cars & Mobility |
| Jette | 7.16× | Fashion & Accessoires |
| Building insulation | 2.97× | Home & Garden |
| Graham Greene (actor) | 2.65× | |
| Alaska | 2.37× | Travel & Leisure |
| Google Analytics | 1.63× | Internet & Social Media |
| The Ocean Race | 5.52× | Sports |
| Euphonium | 6.66× | Music & Radio |
| Faun (band) | 2.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.45 |
| Indulgence | JOY | 1.43 |
| Individualism | JOY | 1.36 |
| Spirituality | BALANCE | 1.31 |
| Career Orientation | POWER | 1.24 |
| Patriotism | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Poland | 8.2% |
| Italy | 6.2% |
See Belarus audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Belarus have in Germany?
Belarus has an estimated audience of 515,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Belarus fans?
52.3% of Belarus fans are female, 47.7% are male, with an average age of 32.3 years.
Which brands do Belarus fans like most?
Belarus fans show strongest brand affinity for Celtic mythology (19.14×), Progressive rock (4.22×), and Gil Ofarim (2.84×) over the country average.
Where do Belarus fans live in Germany?
Belarus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,542), Bayern (reach 82,357), and Baden-Württemberg (reach 68,067). These three regions account for the largest share of the active audience.
What other brands do Belarus fans also like?
Beyond Belarus itself, the audience over-indexes on Progressive rock (4.22×), Gil Ofarim (2.84×), Home construction (1.56×), and Litter box (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Belarus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.