Delta Vacations Audience in United States

Delta Vacations logo

Delta Vacations has an estimated audience of 980,246 people in United States. 66.5% are female, 33.5% are male, average age 36.7. Top regions: Georgia, Michigan, New York. Top brand affinities: Great Value Vacations, Funjet Vacations, Sunwing Vacations, Insight Vacations, Tripoto.

The average Delta Vacations fan in United States is 36.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Michigan, New York. Top brand affinities include Great Value Vacations, Funjet Vacations, Sunwing Vacations, with strongest over-indexing on Great Value Vacations (604.23× the country average). Demographically, the Delta Vacations audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Delta Vacations fans

Demographic split for Delta Vacations audience in United States
MetricValue
Female66.5%
Male33.5%
Average age36.7
Estimated audience size980,246

Audience persona

The typical Delta Vacations fan in United States is more female, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Great Value Vacations.

Top regions in United States

Top regions ranked by reach for Delta Vacations in United States
RegionReachAffinity
Georgia172,2675.7×
Michigan83,8153.27×
New York67,4301.23×
Florida59,1150.89×
Minnesota57,8974.12×
California52,0310.48×
Texas33,4740.4×
Ohio24,6740.82×
North Carolina23,2240.79×
Utah20,6672.35×
Tennessee19,5480.99×
Alabama19,3921.42×
Massachusetts19,1670.99×
Washington18,1270.92×
Virginia15,4810.65×
Wisconsin15,0351.02×
South Carolina14,7811×
Illinois12,9800.4×
Pennsylvania11,1720.34×
New Jersey10,3050.41×
Indiana10,1660.57×
Kentucky10,0480.82×
Maryland9,7790.58×
Arizona9,2140.46×
Missouri8,2250.52×
Connecticut8,1250.83×
Louisiana8,0400.64×
Nevada7,1320.75×
Mississippi7,0220.87×
North Dakota6,7753.36×
Colorado6,5360.42×
Iowa5,6020.69×
Oregon5,5290.49×
Idaho4,4630.91×
Arkansas4,3830.54×
Hawaii3,7100.88×
Oklahoma3,6670.34×
Kansas3,4450.45×
South Dakota3,2711.44×
Montana3,2501.19×
Nebraska3,0950.63×
New Hampshire2,8510.74×
Maine2,3870.68×
Washington, District of Columbia2,0160.68×
Rhode Island1,7930.57×
Alaska1,7620.84×
New Mexico1,5860.32×
West Virginia1,2510.27×
Vermont8660.5×
Delaware8470.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delta Vacations audience
BrandAffinityCategory
Great Value Vacations604.23×Travel & Leisure
Funjet Vacations545.5×Cars & Mobility
Sunwing Vacations753.97×Travel & Leisure
Insight Vacations341.24×Travel & Leisure
Tripoto659.47×Travel & Leisure
Edmodo490.96×Technology & Electronics
University at Buffalo121.56×Business & Career
George Mason University128.52×Business & Career
Washington Square Park175.04×Travel & Leisure
New Jersey Institute of Technology119.75×Business & Career
Viator42.37×Travel & Leisure
California State University, Sacramento97.15×Business & Career
University of Maryland University College85.49×Business & Career
Ashford University75.69×Business & Career
Study in the USA58.05×Business & Career
Hilton Grand Vacations Company51.83×Travel & Leisure
New England College123.12×Business & Career
University of Central Missouri81.53×Business & Career
Bierkönig248.34×Travel & Leisure
Yahoo!ショッピング6.23×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delta Vacations audience
TraitClusterScore
Quality AwarenessPREMIUM2.84
TravellingTHRILL1.92
Design AffinityPREMIUM1.61
IndulgenceJOY1.44
Risk AppetiteTHRILL1.43
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Delta Vacations
CountryShare
United States95.4%
China0.7%
Mexico0.6%

See Delta Vacations audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Delta Vacations have in United States?

Delta Vacations has an estimated audience of 980,246 people in United States, concentrated in Georgia and Michigan.

What is the gender split and age of Delta Vacations fans?

66.5% of Delta Vacations fans are female, 33.5% are male, with an average age of 36.7 years.

Which brands do Delta Vacations fans like most?

Delta Vacations fans show strongest brand affinity for Great Value Vacations (604.23×), Funjet Vacations (545.5×), and Sunwing Vacations (753.97×) over the country average.

Where do Delta Vacations fans live in United States?

Delta Vacations fans in United States are most concentrated in Georgia (reach 172,267), Michigan (reach 83,815), and New York (reach 67,430). These three regions account for the largest share of the active audience.

What other brands do Delta Vacations fans also like?

Beyond Delta Vacations itself, the audience over-indexes on Funjet Vacations (545.5×), Sunwing Vacations (753.97×), Insight Vacations (341.24×), and Tripoto (659.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delta Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.