Rascasse Audience Intelligence

Delta Vacations Target Market in United States

A data profile of the people who buy, follow and care about Delta Vacations in United States — modelled from more than twelve digital signal sources. Delta Vacations has an estimated audience of 958,182 people in United States.

#2500among Brand in United States#1824in Travel & Leisure

The average Delta Vacations fan in United States is 36.7 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Michigan, Minnesota.

Top brand affinities include Great Value Vacations, Funjet Vacations, Sunwing Vacations, with strongest over-indexing on Great Value Vacations (604.23× the country average).

Demographically, the Delta Vacations audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delta Vacations fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Great Value Vacations.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delta Vacations profile in United States.

Audience size
958K
in United States
Gender
66.5%♀
33.5% male
Age
36.7
average years
Country rank
#24374
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Delta Vacations

66.5% are female, 33.5% are male, average age 36.7.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Delta Vacations audience in United States
MetricValue
Female66.5%
Male33.5%
Average age36.7
Estimated audience size958,182
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Delta Vacations audience in United States
Age bracketShare%
16-1919%
20-2928%
30-3922%
40-4918%
50+13%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Delta Vacations audience comes from United States.

Worldwide audience distribution share by country for Delta Vacations
CountryShare
United States95.2%
China0.7%
Mexico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delta Vacations audience in United States is strongest.

Fig. 05

Top regions by affinity

Delta Vacations customers by region in United States
#RegionReachAffinity×
01Georgia~200K6.10×
02Minnesota~60K4.59×
03North Dakota~9K4.56×
04Michigan~90K3.57×
05Utah~20K2.41×
06South Dakota~4K1.81×
07Alabama~20K1.49×
08Montana~3K1.19×
09New York~60K1.13×
10Wisconsin~20K1.04×
11South Carolina~10K0.95×
12Tennessee~20K0.93×
13Massachusetts~20K0.93×
14Idaho~4K0.90×
15Mississippi~7K0.85×
16Washington~20K0.83×
17Alaska~2K0.83×
18Hawaii~3K0.82×
19Kentucky~10K0.79×
20Connecticut~8K0.79×
21Florida~50K0.78×
22Ohio~20K0.77×
23New Hampshire~3K0.74×
24Iowa~6K0.73×
25North Carolina~20K0.70×
26Nevada~6K0.68×
27Maine~2K0.68×
28Nebraska~3K0.67×
29Washington, District of Columbia~2K0.67×
30Louisiana~8K0.60×
31Virginia~10K0.59×
32Rhode Island~2K0.59×
33Vermont<1K0.58×
34Arkansas~4K0.55×
35Indiana~10K0.54×
36Maryland~9K0.53×
37Missouri~7K0.47×
38Oregon~5K0.46×
39Kansas~3K0.44×
40California~40K0.42×
41Arizona~8K0.42×
42Delaware~1K0.40×
43Colorado~6K0.38×
44West Virginia~2K0.38×
45New Jersey~9K0.37×
46New Mexico~2K0.37×
47Illinois~10K0.35×
48Texas~30K0.34×
49Oklahoma~4K0.34×
50Pennsylvania~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Delta Vacations, United States
0.31×1.00×6.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delta Vacations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delta Vacations audience
#·InterestCategoryAffinity×
01Sunwing VacationsTravel & Leisure753.97×
02TripotoTravel & Leisure659.47×
03Great Value VacationsTravel & Leisure604.23×
04Funjet VacationsCars & Mobility545.50×
05EdmodoTechnology & Electronics490.96×
06Insight VacationsTravel & Leisure341.24×
07BierkönigTravel & Leisure248.34×
08Washington Square ParkTravel & Leisure175.04×
09George Mason UniversityBusiness & Career128.52×
10New England CollegeBusiness & Career123.12×
11University at BuffaloBusiness & Career121.56×
12New Jersey Institute of TechnologyBusiness & Career119.75×
13Icelandic Glacial WaterFood & Beverages109.62×
14California State University, SacramentoBusiness & Career97.15×
15University of Maryland University CollegeBusiness & Career85.49×
16University of Central MissouriBusiness & Career81.53×
17Ashford UniversityBusiness & Career75.69×
18Study in the USABusiness & Career58.05×
19Hilton Grand Vacations CompanyTravel & Leisure51.83×
20ViatorTravel & Leisure42.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delta Vacations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delta Vacations audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.34×
MindfulnessBALANCE1.89×
TravellingTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delta Vacations audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Convenience OrientationPREMIUM0.65×
SpiritualityBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Delta Vacations's target market in United States?

Delta Vacations's target market in United States covers an estimated 958,182 people, concentrated in Georgia and Michigan.

02

What is the gender split and age of Delta Vacations customers?

66.5% of the Delta Vacations audience are female, 33.5% are male, with an average age of 36.7 years.

03

Which brands do Delta Vacations fans like most?

Delta Vacations fans show strongest brand affinity for Great Value Vacations (604.23×), Funjet Vacations (545.5×), and Sunwing Vacations (753.97×) over the country average.

04

Where do Delta Vacations fans live in United States?

Delta Vacations fans in United States are most concentrated in Georgia (reach ~200K), Michigan (reach ~90K), and Minnesota (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Delta Vacations fans also like?

Beyond Delta Vacations itself, the audience over-indexes on Funjet Vacations (545.5×), Sunwing Vacations (753.97×), Insight Vacations (341.24×), and Tripoto (659.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Delta Vacations audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Delta Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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