Rascasse Audience Intelligence

Hilton Grand Vacations Company Target Market in United States

A data profile of the people who buy, follow and care about Hilton Grand Vacations Company in United States — modelled from more than twelve digital signal sources. Hilton Grand Vacations Company has an estimated audience of 1,068,528 people in United States.

#2304among Brand in United States#1689in Travel & Leisure

The average Hilton Grand Vacations Company fan in United States is 47.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Delta Vacations, Torchy's Tacos, Marriott Vacation Club, with strongest over-indexing on Delta Vacations (51.83× the country average).

Demographically, the Hilton Grand Vacations Company audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hilton Grand Vacations Company fan in United States is balanced, around 47.7 years old, with strong Career Orientation tendencies and a notable affinity for Delta Vacations.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Grand Vacations Company profile in United States.

Audience size
1.1M
in United States
Gender
54.7%♀
45.3% male
Age
47.7
average years
Country rank
#22674
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hilton Grand Vacations Company

54.7% are female, 45.3% are male, average age 47.7.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Hilton Grand Vacations Company audience in United States
MetricValue
Female54.7%
Male45.3%
Average age47.7
Estimated audience size1,068,528
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Hilton Grand Vacations Company audience in United States
Age bracketShare%
16-194%
20-2911%
30-3918%
40-4928%
50+39%
Fig. 04

Worldwide distribution

84.1%

of the worldwide Hilton Grand Vacations Company audience comes from United States.

Worldwide audience distribution share by country for Hilton Grand Vacations Company
CountryShare
United States84.1%
United Kingdom3.4%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Grand Vacations Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Hilton Grand Vacations Company customers by region in United States
#RegionReachAffinity×
01Hawaii~30K7.43×
02Nevada~50K4.87×
03South Carolina~30K1.81×
04Florida~100K1.75×
05Virginia~30K1.30×
06Arizona~30K1.30×
07California~100K1.25×
08North Carolina~40K1.17×
09Georgia~40K1.06×
10Delaware~3K0.94×
11Tennessee~20K0.91×
12Alaska~2K0.91×
13Missouri~20K0.89×
14Utah~9K0.89×
15New Mexico~5K0.88×
16Colorado~10K0.86×
17Ohio~30K0.84×
18Illinois~30K0.82×
19Washington~20K0.82×
20Michigan~20K0.81×
21Washington, District of Columbia~3K0.80×
22Vermont~1K0.78×
23North Dakota~2K0.77×
24Minnesota~10K0.75×
25Alabama~10K0.75×
26Connecticut~8K0.75×
27Arkansas~7K0.75×
28Iowa~7K0.74×
29Rhode Island~3K0.72×
30New York~40K0.71×
31New Jersey~20K0.71×
32Wisconsin~10K0.71×
33South Dakota~2K0.70×
34Pennsylvania~30K0.69×
35Kentucky~9K0.69×
36Kansas~6K0.69×
37Montana~2K0.69×
38Mississippi~6K0.68×
39Texas~60K0.67×
40New Hampshire~3K0.67×
41Massachusetts~10K0.65×
42Maryland~10K0.64×
43Oregon~8K0.64×
44Idaho~3K0.64×
45Louisiana~9K0.63×
46West Virginia~3K0.62×
47Oklahoma~7K0.59×
48Maine~2K0.58×
49Indiana~10K0.57×
50Nebraska~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Hilton Grand Vacations Company, United States
0.57×1.00×7.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Grand Vacations Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Grand Vacations Company audience
#·InterestCategoryAffinity×
01Funjet VacationsCars & Mobility52.42×
02Delta VacationsTravel & Leisure51.83×
03Marriott Vacation ClubTravel & Leisure31.00×
04Torchy's TacosFood & Beverages18.69×
05BoucheronFashion & Accessoires13.78×
06Holiday Inn ExpressTravel & Leisure11.73×
07Holiday InnTravel & Leisure10.77×
08Hilton Hotels & ResortsTravel & Leisure10.21×
09HyattTravel & Leisure10.13×
10PaneraiFashion & Accessoires9.68×
11Best WesternTravel & Leisure7.92×
12Marriott Hotels & ResortsTravel & Leisure7.13×
13Non-alcoholic beverageFood & Beverages4.81×
14Hilton WorldwideTravel & Leisure4.66×
15Microwave ovenHome & Garden3.82×
16American ExpressBusiness & Career3.73×
17Rail transportTravel & Leisure3.43×
18Public transportCars & Mobility3.39×
19FedExBusiness & Career2.94×
20PinterestInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Grand Vacations Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Grand Vacations Company audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.58×
Family OrientationCONSERVATISM2.10×
IndulgenceJOY2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Grand Vacations Company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Early Adopter MentalityPOWER0.84×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hilton Grand Vacations Company's target market in United States?

Hilton Grand Vacations Company's target market in United States covers an estimated 1,068,528 people, concentrated in California and Florida.

02

What is the gender split and age of Hilton Grand Vacations Company customers?

54.7% of the Hilton Grand Vacations Company audience are female, 45.3% are male, with an average age of 47.7 years.

03

Which brands do Hilton Grand Vacations Company fans like most?

Hilton Grand Vacations Company fans show strongest brand affinity for Delta Vacations (51.83×), Torchy's Tacos (18.69×), and Marriott Vacation Club (31×) over the country average.

04

Where do Hilton Grand Vacations Company fans live in United States?

Hilton Grand Vacations Company fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Grand Vacations Company fans also like?

Beyond Hilton Grand Vacations Company itself, the audience over-indexes on Torchy's Tacos (18.69×), Marriott Vacation Club (31×), Holiday Inn (10.77×), and Hyatt (10.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hilton Grand Vacations Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Grand Vacations Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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