Hilton Grand Vacations Company Audience in United States
Hilton Grand Vacations Company has an estimated audience of 1,091,714 people in United States. 54.7% are female, 45.3% are male, average age 47.7. Top brand affinities: Meals on Wheels, Kelly Starrett, Cadillac CT6, Regional styles of Mexican music, Public speaking.
Top brand affinities include Meals on Wheels, Kelly Starrett, Cadillac CT6, with strongest over-indexing on Meals on Wheels (18.69× the country average). Demographically, the Hilton Grand Vacations Company audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Career Orientation, Travelling.
Category: Travel & Leisure · Type: Brand
Demographics of Hilton Grand Vacations Company fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 47.7 |
| Estimated audience size | 1,091,714 |
Audience persona
The typical Hilton Grand Vacations Company fan in United States is balanced, around 47.7 years old, with strong Career Orientation tendencies and a notable affinity for Meals on Wheels.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meals on Wheels | 18.69× | Food & Beverages |
| Kelly Starrett | 84.95× | Literature |
| Cadillac CT6 | 18.69× | Cars & Mobility |
| Regional styles of Mexican music | 3.58× | Music & Radio |
| Public speaking | 4.37× | Politics & Society |
| Mount Kilimanjaro | 18.69× | Travel & Leisure |
| Elsword | 17.73× | Games |
| Stamp collecting | 5.04× | Home & Garden |
| Kendra Scott | 2.86× | Fashion & Accessoires |
| Israel | 1.92× | Travel & Leisure |
| Whataburger | 1.59× | Food & Beverages |
| Historic site | 3.27× | Arts & Culture |
| Kutaisi | 36.89× | Travel & Leisure |
| Cam Ward | 2.56× | Sports |
| St. Ives | 9.12× | Travel & Leisure |
| Kansas | 1.61× | Travel & Leisure |
| Nurse education | 1.98× | Kids & Family |
| University of Rochester | 9.45× | Business & Career |
| Jeep Wagoneer | 2.93× | Cars & Mobility |
| Home staging | 2.49× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.39 |
| Travelling | THRILL | 1.95 |
| Family Orientation | CONSERVATISM | 1.77 |
| Design Affinity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.64 |
| Convenience Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.5% |
| United Kingdom | 3.3% |
| Canada | 3.2% |
See Hilton Grand Vacations Company audiences in other countries
- Hilton Grand Vacations Company — Germany
- Hilton Grand Vacations Company — United Kingdom
- Hilton Grand Vacations Company — France
- Hilton Grand Vacations Company — Italy
- Hilton Grand Vacations Company — Spain
- Hilton Grand Vacations Company — Brazil
- Hilton Grand Vacations Company — Japan
- Hilton Grand Vacations Company — South Korea
- Hilton Grand Vacations Company — India
More Travel & Leisure audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hilton Grand Vacations Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.