Rascasse Audience Intelligence

Study in the USA Audience in United States

A data profile of the people who buy, follow and care about Study in the USA in United States — modelled from more than twelve digital signal sources. Study in the USA has an estimated audience of 1,035,110 people in United States.

#8553among Topic in United States#1527in Business & Career

The average Study in the USA fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Delta Vacations, Philz Coffee, with strongest over-indexing on Google Drive (17.8× the country average).

Demographically, the Study in the USA audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Study in the USA fan in United States is balanced, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Study in the USA profile in United States.

Audience size
1M
in United States
Gender
50.5%♀
49.5% male
Age
32.8
average years
Country rank
#23140
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Study in the USA fans

50.5% are female, 49.5% are male, average age 32.8.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Study in the USA audience in United States
MetricValue
Female50.5%
Male49.5%
Average age32.8
Estimated audience size1,035,110
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Study in the USA audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Study in the USA audience comes from United States.

Worldwide audience distribution share by country for Study in the USA
CountryShare
India32.1%
United States16.9%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Study in the USA audience in United States is strongest.

Fig. 05

Top regions by affinity

Study in the USA fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K3.20×
02Vermont~2K1.34×
03Washington~30K1.29×
04South Dakota~3K1.23×
05North Dakota~3K1.22×
06Montana~3K1.17×
07Washington, District of Columbia~4K1.14×
08Hawaii~5K1.10×
09Maine~4K1.10×
10Idaho~6K1.09×
11Rhode Island~4K1.09×
12Delaware~3K1.09×
13West Virginia~5K1.06×
14New Hampshire~4K1.06×
15Nebraska~5K1.05×
16South Carolina~20K1.02×
17New Mexico~5K1.02×
18Iowa~9K1.01×
19Alaska~2K1.00×
20Arkansas~8K0.99×
21Kansas~8K0.99×
22Oklahoma~10K0.98×
23Connecticut~10K0.96×
24Nevada~10K0.96×
25Utah~9K0.95×
26Louisiana~10K0.94×
27Kentucky~10K0.94×
28Oregon~10K0.94×
29Alabama~10K0.93×
30Missouri~20K0.91×
31Wisconsin~10K0.91×
32Indiana~20K0.90×
33Minnesota~10K0.90×
34Tennessee~20K0.89×
35Maryland~20K0.89×
36Colorado~10K0.89×
37Arizona~20K0.88×
38Massachusetts~20K0.87×
39North Carolina~30K0.85×
40Michigan~20K0.85×
41Virginia~20K0.85×
42Ohio~30K0.84×
43New Jersey~20K0.84×
44Georgia~30K0.83×
45Pennsylvania~30K0.82×
46Illinois~30K0.81×
47Florida~50K0.74×
48New York~40K0.73×
49Texas~60K0.69×
50California~70K0.66×
Fig. 06

Affinity by region

Affinity by region — Study in the USA, United States
0.66×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Study in the USA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Study in the USA audience
#·InterestCategoryAffinity×
01Funjet VacationsCars & Mobility62.45×
02Delta VacationsTravel & Leisure58.05×
03Philz CoffeeFood & Beverages21.22×
04Student exchange programBusiness & Career19.90×
05International educationBusiness & Career19.12×
06Google DriveTechnology & Electronics17.80×
07GrammarlyBusiness & Career16.33×
08Hank Williams Jr.Music & Radio10.93×
09Harvard UniversityBusiness & Career10.35×
10FlipkartShopping8.75×
11Master's degreeBusiness & Career5.07×
12Jimmy John'sFood & Beverages4.89×
13CanadaTravel & Leisure4.44×
14Academic degreeBusiness & Career4.38×
15Diaper bagKids & Family4.05×
16Folk musicMusic & Radio3.82×
17Hair ExtensionsBeauty & Wellness3.44×
18Indeed.comBusiness & Career2.57×
19Sam's ClubShopping2.00×
20Macy'sShopping1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Study in the USA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Study in the USA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
TraditionCONSERVATISM2.00×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Study in the USA audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Pet OwnershipJOY0.89×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Study in the USA have in United States?

Study in the USA has an estimated audience of 1,035,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Study in the USA fans?

50.5% of Study in the USA fans are female, 49.5% are male, with an average age of 32.8 years.

03

Which brands do Study in the USA fans like most?

Study in the USA fans show strongest brand affinity for Google Drive (17.8×), Delta Vacations (58.05×), and Philz Coffee (21.22×) over the country average.

04

Where do Study in the USA fans live in United States?

Study in the USA fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Study in the USA fans also like?

Beyond Study in the USA itself, the audience over-indexes on Delta Vacations (58.05×), Philz Coffee (21.22×), International education (19.12×), and Student exchange program (19.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Study in the USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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