Study in the USA Audience in United States

Study in the USA logo

Study in the USA has an estimated audience of 1,035,110 people in United States. 50.5% are female, 49.5% are male, average age 32.8. Top regions: California, Florida, Mississippi. Top brand affinities: Historic site, Mount Kilimanjaro, Nebraska Cornhuskers football, Jesse Plemons, Kelly Starrett.

The average Study in the USA fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Mississippi. Top brand affinities include Historic site, Mount Kilimanjaro, Nebraska Cornhuskers football, with strongest over-indexing on Historic site (5.48× the country average). Demographically, the Study in the USA audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Study in the USA fans

Demographic split for Study in the USA audience in United States
MetricValue
Female50.5%
Male49.5%
Average age32.8
Estimated audience size1,035,110

Audience persona

The typical Study in the USA fan in United States is balanced, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Study in the USA in United States
RegionReachAffinity
California58,5050.51×
Florida33,2260.47×
Mississippi32,2673.78×
Texas29,1160.33×
New York28,5950.49×
North Carolina19,6160.63×
South Carolina19,2461.24×
Washington15,7710.76×
Illinois14,0140.41×
Georgia11,3500.36×
Pennsylvania11,3340.33×
Ohio10,3110.32×
Massachusetts9,9790.49×
New Jersey9,8210.37×
Michigan9,7240.36×
Tennessee9,6920.47×
Louisiana9,5630.72×
Oklahoma9,3450.81×
Alabama9,0170.62×
Virginia8,9050.35×
Indiana8,7900.46×
Arkansas8,1900.96×
Kentucky7,8830.61×
Kansas7,6160.93×
Nevada7,6110.76×
West Virginia7,6111.58×
Maryland7,3840.41×
Missouri7,3780.44×
Iowa7,2300.85×
Idaho7,0281.35×
Oregon7,0130.59×
Wisconsin6,9850.45×
Colorado6,9380.43×
Arizona6,7270.32×
Minnesota6,7210.45×
Hawaii6,7141.51×
Montana6,6212.31×
South Dakota6,5352.73×
North Dakota6,3632.99×
New Hampshire6,2711.54×
Nebraska6,1411.18×
Connecticut6,1310.59×
New Mexico6,1091.18×
Rhode Island6,0551.84×
Maine6,0521.63×
Utah5,9750.64×
Vermont5,9563.28×
Delaware5,4231.9×
Washington, District of Columbia3,9161.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Study in the USA audience
BrandAffinityCategory
Historic site5.48×Arts & Culture
Mount Kilimanjaro20×Travel & Leisure
Nebraska Cornhuskers football3.88×Sports
Jesse Plemons3.56×Movies & TV
Kelly Starrett50.35×Literature
Elsword16.26×Games
Natural rubber1.96×Cars & Mobility
El Paso County, Colorado12.02×Travel & Leisure
JDSU2.65×Business & Career
Vocal harmony3.8×Music & Radio
John Havlicek12.86×Sports
Home equity1.6×Home & Garden
Jaws4.31×Movies & TV
Goop3.92×Internet & Social Media
Voter registration3.46×Politics & Society
Noodle (Gorillaz)2.46×Music & Radio
Endless Space16.38×Games
Staycation2.17×Home & Garden
Fairy godmother4.81×Literature
Charlamagne Tha God5.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Study in the USA audience
TraitClusterScore
Luxury OrientationPREMIUM3.79
Risk AppetiteTHRILL1.78
LGBTQ+ IdentityOPEN1.57
TraditionCONSERVATISM1.55
TravellingTHRILL1.5
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Study in the USA
CountryShare
India32.2%
United States16.9%
Japan6.9%

See Study in the USA audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Study in the USA have in United States?

Study in the USA has an estimated audience of 1,035,110 people in United States, concentrated in California and Florida.

What is the gender split and age of Study in the USA fans?

50.5% of Study in the USA fans are female, 49.5% are male, with an average age of 32.8 years.

Which brands do Study in the USA fans like most?

Study in the USA fans show strongest brand affinity for Historic site (5.48×), Mount Kilimanjaro (20×), and Nebraska Cornhuskers football (3.88×) over the country average.

Where do Study in the USA fans live in United States?

Study in the USA fans in United States are most concentrated in California (reach 58,505), Florida (reach 33,226), and Mississippi (reach 32,267). These three regions account for the largest share of the active audience.

What other brands do Study in the USA fans also like?

Beyond Study in the USA itself, the audience over-indexes on Mount Kilimanjaro (20×), Nebraska Cornhuskers football (3.88×), Jesse Plemons (3.56×), and Kelly Starrett (50.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Study in the USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.