Rascasse Audience Intelligence

George Mason University Audience in United States

A data profile of the people who buy, follow and care about George Mason University in United States — modelled from more than twelve digital signal sources. George Mason University has an estimated audience of 426,364 people in United States.

#317among University in United States#4383among POI in United States#2468in Business & Career

The average George Mason University fan in United States is 37.2 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, California.

Top brand affinities include Delta Vacations, Colgate University, Funjet Vacations, with strongest over-indexing on Delta Vacations (128.52× the country average).

Demographically, the George Mason University audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical George Mason University fan in United States is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Delta Vacations.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Mason University profile in United States.

Audience size
426K
in United States
Gender
51.9%♀
48.1% male
Age
37.2
average years
Country rank
#40148
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Mason University fans

51.9% are female, 48.1% are male, average age 37.2.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for George Mason University audience in United States
MetricValue
Female51.9%
Male48.1%
Average age37.2
Estimated audience size426,364
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the George Mason University audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3915%
40-4919%
50+20%
Fig. 04

Worldwide distribution

59.4%

of the worldwide George Mason University audience comes from United States.

Worldwide audience distribution share by country for George Mason University
CountryShare
United States59.4%
India5.2%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Mason University audience in United States is strongest.

Fig. 05

Top regions by affinity

George Mason University fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K14.72×
02Washington, District of Columbia~10K7.56×
03Maryland~30K4.28×
04Delaware~1K1.20×
05West Virginia~2K1.12×
06Pennsylvania~10K1.02×
07New Jersey~10K0.89×
08North Carolina~10K0.87×
09Massachusetts~7K0.78×
10Connecticut~3K0.76×
11Vermont<1K0.73×
12Rhode Island<1K0.71×
13New York~20K0.69×
14New Hampshire~1K0.69×
15Georgia~8K0.63×
16South Carolina~4K0.61×
17Maine<1K0.61×
18Alabama~3K0.56×
19Alaska<1K0.53×
20Hawaii<1K0.52×
21Kentucky~3K0.51×
22North Dakota<1K0.51×
23South Dakota<1K0.50×
24Florida~10K0.49×
25Illinois~7K0.49×
26Ohio~6K0.49×
27Tennessee~4K0.48×
28Indiana~4K0.47×
29Montana<1K0.46×
30Texas~20K0.45×
31Washington~4K0.45×
32Missouri~3K0.45×
33Colorado~3K0.45×
34Minnesota~3K0.45×
35Louisiana~2K0.45×
36Mississippi~2K0.45×
37Kansas~1K0.45×
38Arkansas~2K0.44×
39Iowa~2K0.43×
40Nebraska<1K0.43×
41Wisconsin~3K0.42×
42New Mexico<1K0.42×
43California~20K0.41×
44Michigan~5K0.41×
45Idaho<1K0.41×
46Arizona~3K0.40×
47Oklahoma~2K0.40×
48Oregon~2K0.39×
49Utah~1K0.38×
50Nevada~1K0.36×
Fig. 06

Affinity by region

Affinity by region — George Mason University, United States
0.36×1.00×14.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Mason University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Mason University audience
#·InterestCategoryAffinity×
01Funjet VacationsCars & Mobility130.56×
02Delta VacationsTravel & Leisure128.52×
03Colgate UniversityBusiness & Career46.74×
04University of Hawaii at ManoaBusiness & Career45.72×
05University of Rhode IslandBusiness & Career38.03×
06James Madison UniversityBusiness & Career34.09×
07Brown UniversityBusiness & Career21.17×
08Radio City Music HallTravel & Leisure19.31×
09Washington CapitalsSports16.40×
10Carnegie Mellon UniversityBusiness & Career15.96×
11Bob MarleyMusic & Radio11.45×
12Duke UniversityBusiness & Career11.25×
13Washington NationalsSports9.46×
14Business schoolBusiness & Career8.58×
15Sustainable energyHome & Garden7.93×
16Renewable energyBusiness & Career5.65×
17LinkedInInternet & Social Media5.27×
18FedExBusiness & Career4.14×
19Mortgage loansBusiness & Career3.24×
20AirbnbTravel & Leisure2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Mason University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Mason University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
SustainabilityBALANCE2.40×
Career OrientationPOWER2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Mason University audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
DIY MentalityTHRILL0.76×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George Mason University have in United States?

George Mason University has an estimated audience of 426,364 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of George Mason University fans?

51.9% of George Mason University fans are female, 48.1% are male, with an average age of 37.2 years.

03

Which brands do George Mason University fans like most?

George Mason University fans show strongest brand affinity for Delta Vacations (128.52×), Colgate University (46.74×), and Funjet Vacations (130.56×) over the country average.

04

Where do George Mason University fans live in United States?

George Mason University fans in United States are most concentrated in Virginia (reach ~200K), Maryland (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do George Mason University fans also like?

Beyond George Mason University itself, the audience over-indexes on Colgate University (46.74×), Funjet Vacations (130.56×), Sustainable energy (7.93×), and University of Hawaii at Manoa (45.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for George Mason University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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