George Mason University Audience in United States

George Mason University logo

George Mason University has an estimated audience of 426,364 people in United States. 51.9% are female, 48.1% are male, average age 37.2. Top regions: Virginia, Maryland, California. Top brand affinities: Historic site, Kelly Starrett, Jonathan Davis, Home construction, Vocal harmony.

The average George Mason University fan in United States is 37.2 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, California. Top brand affinities include Historic site, Kelly Starrett, Jonathan Davis, with strongest over-indexing on Historic site (8.84× the country average). Demographically, the George Mason University audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of George Mason University fans

Demographic split for George Mason University audience in United States
MetricValue
Female51.9%
Male48.1%
Average age37.2
Estimated audience size426,364

Audience persona

The typical George Mason University fan in United States is balanced, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for George Mason University in United States
RegionReachAffinity
Virginia135,54213.05×
Maryland32,6304.45×
California20,8860.45×
New York18,5360.78×
Texas17,9800.49×
Pennsylvania16,1801.13×
Florida15,6600.54×
North Carolina12,5000.97×
New Jersey10,6280.98×
Georgia9,2120.7×
Washington, District of Columbia9,1317.13×
Illinois7,5380.53×
Massachusetts7,0900.84×
Ohio6,8490.52×
Michigan4,8910.44×
Tennessee4,3080.5×
South Carolina4,0650.63×
Washington4,0490.47×
Indiana3,8640.5×
Arizona3,6930.42×
Alabama3,6260.61×
Connecticut3,4620.81×
Colorado3,1590.47×
Missouri3,1360.46×
Wisconsin2,7570.43×
Minnesota2,6220.43×
Louisiana2,4960.45×
Kentucky2,3150.43×
West Virginia2,2871.15×
Oregon1,8260.37×
Oklahoma1,7030.36×
Delaware1,4631.24×
Iowa1,4500.41×
Kansas1,4320.43×
Mississippi1,4070.4×
Nevada1,4040.34×
Utah1,3790.36×
Arkansas1,3360.38×
New Hampshire1,1670.69×
Rhode Island9550.7×
Maine9030.59×
Hawaii8680.47×
New Mexico7930.37×
Nebraska7710.36×
Idaho6980.33×
Vermont5030.67×
Montana3640.31×
South Dakota3520.36×
Alaska3430.38×
North Dakota3210.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George Mason University audience
BrandAffinityCategory
Historic site8.84×Arts & Culture
Kelly Starrett95.88×Literature
Jonathan Davis14.67×Music & Radio
Home construction1.52×Home & Garden
Vocal harmony4.62×Music & Radio
Mount Kilimanjaro16.4×Travel & Leisure
Home staging4.86×Home & Garden
Goop4.84×Internet & Social Media
Governor of Michigan6.34×Politics & Society
Nebraska Cornhuskers football2.91×Sports
Kikar HaShabbat12.14×News
Yeo Jin-goo19.73×Movies & TV
Grinch2.92×Movies & TV
Wok4.19×Food & Beverages
Urban horticulture2.3×Home & Garden
Home Delivery2×Food & Beverages
JDSU1.9×Business & Career
John Havlicek9.44×Sports
Hibachi4.59×Food & Beverages
Nipsey Hussle3.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George Mason University audience
TraitClusterScore
Luxury OrientationPREMIUM3.06
Risk AppetiteTHRILL2.62
Career OrientationPOWER1.82
PatriotismCONSERVATISM1.7
SustainabilityBALANCE1.44
Community OrientationOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for George Mason University
CountryShare
United States59.6%
India5.2%
United Kingdom3.8%

See George Mason University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does George Mason University have in United States?

George Mason University has an estimated audience of 426,364 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of George Mason University fans?

51.9% of George Mason University fans are female, 48.1% are male, with an average age of 37.2 years.

Which brands do George Mason University fans like most?

George Mason University fans show strongest brand affinity for Historic site (8.84×), Kelly Starrett (95.88×), and Jonathan Davis (14.67×) over the country average.

Where do George Mason University fans live in United States?

George Mason University fans in United States are most concentrated in Virginia (reach 135,542), Maryland (reach 32,630), and California (reach 20,886). These three regions account for the largest share of the active audience.

What other brands do George Mason University fans also like?

Beyond George Mason University itself, the audience over-indexes on Kelly Starrett (95.88×), Jonathan Davis (14.67×), Home construction (1.52×), and Vocal harmony (4.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George Mason University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.