James Madison University Audience in United States
James Madison University has an estimated audience of 478,519 people in United States. 63.1% are female, 36.9% are male, average age 40.4. Top regions: Virginia, New York, Pennsylvania. Top brand affinities: Drake University, Gina Carano, American University, Tarrant County College, Georgetown University.
The average James Madison University fan in United States is 40.4 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, New York, Pennsylvania. Top brand affinities include Drake University, Gina Carano, American University, with strongest over-indexing on Drake University (95.91× the country average). Demographically, the James Madison University audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of James Madison University fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.4 |
| Estimated audience size | 478,519 |
Audience persona
The typical James Madison University fan in United States is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Drake University.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 81,740 | 7.01× |
| New York | 31,835 | 1.19× |
| Pennsylvania | 29,483 | 1.83× |
| New Jersey | 26,961 | 2.22× |
| North Carolina | 23,751 | 1.65× |
| Maryland | 21,707 | 2.64× |
| Florida | 21,117 | 0.65× |
| Texas | 19,940 | 0.48× |
| California | 17,649 | 0.34× |
| Massachusetts | 13,992 | 1.48× |
| Georgia | 12,818 | 0.87× |
| Ohio | 11,099 | 0.75× |
| Illinois | 9,428 | 0.59× |
| South Carolina | 9,379 | 1.3× |
| Indiana | 9,231 | 1.06× |
| Tennessee | 8,567 | 0.89× |
| Connecticut | 8,413 | 1.75× |
| Arizona | 7,101 | 0.73× |
| Michigan | 7,045 | 0.56× |
| Alabama | 6,627 | 0.99× |
| Kentucky | 4,803 | 0.8× |
| Louisiana | 4,632 | 0.75× |
| Colorado | 4,455 | 0.59× |
| Wisconsin | 4,174 | 0.58× |
| Washington | 3,892 | 0.41× |
| West Virginia | 3,869 | 1.74× |
| Missouri | 3,795 | 0.49× |
| Mississippi | 3,772 | 0.96× |
| Washington, District of Columbia | 3,692 | 2.57× |
| Minnesota | 3,256 | 0.47× |
| Oklahoma | 2,546 | 0.48× |
| Arkansas | 2,272 | 0.58× |
| New Hampshire | 2,255 | 1.2× |
| Delaware | 2,173 | 1.65× |
| Iowa | 2,162 | 0.55× |
| Oregon | 2,151 | 0.39× |
| Kansas | 1,925 | 0.51× |
| Nebraska | 1,641 | 0.68× |
| Utah | 1,600 | 0.37× |
| Rhode Island | 1,534 | 1.01× |
| Nevada | 1,509 | 0.33× |
| Maine | 1,357 | 0.79× |
| Idaho | 1,015 | 0.42× |
| Vermont | 828 | 0.99× |
| Hawaii | 783 | 0.38× |
| New Mexico | 761 | 0.32× |
| Montana | 584 | 0.44× |
| Alaska | 473 | 0.46× |
| South Dakota | 438 | 0.4× |
| North Dakota | 362 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drake University | 95.91× | Business & Career |
| Gina Carano | 58.46× | Movies & TV |
| American University | 43.94× | Business & Career |
| Tarrant County College | 128.32× | Business & Career |
| Georgetown University | 20.7× | Business & Career |
| San Jose State University | 50.21× | Business & Career |
| Colgate University | 27.88× | Business & Career |
| Northern Arizona University | 57.39× | Business & Career |
| Carnegie Mellon University | 29.45× | Business & Career |
| Seville | 32.39× | Travel & Leisure |
| Longwood University | 57.38× | Business & Career |
| Southeast Missouri State University | 43.07× | Business & Career |
| DePaul University | 28.56× | Business & Career |
| New York University | 22.04× | Business & Career |
| Miami Dade College | 70.88× | |
| University of Colorado Boulder | 22.32× | Business & Career |
| Virginia Tech | 19.57× | Business & Career |
| University of South Florida | 24.64× | Business & Career |
| Virginia Commonwealth University | 38.86× | Business & Career |
| Georgia State University | 28.4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Indulgence | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.27 |
| Patriotism | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.8% |
| China | 8.2% |
| India | 1.4% |
See James Madison University audiences in other countries
- James Madison University — Germany
- James Madison University — United Kingdom
- James Madison University — France
- James Madison University — Italy
- James Madison University — Spain
- James Madison University — Brazil
- James Madison University — Japan
- James Madison University — South Korea
- James Madison University — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does James Madison University have in United States?
James Madison University has an estimated audience of 478,519 people in United States, concentrated in Virginia and New York.
What is the gender split and age of James Madison University fans?
63.1% of James Madison University fans are female, 36.9% are male, with an average age of 40.4 years.
Which brands do James Madison University fans like most?
James Madison University fans show strongest brand affinity for Drake University (95.91×), Gina Carano (58.46×), and American University (43.94×) over the country average.
Where do James Madison University fans live in United States?
James Madison University fans in United States are most concentrated in Virginia (reach 81,740), New York (reach 31,835), and Pennsylvania (reach 29,483). These three regions account for the largest share of the active audience.
What other brands do James Madison University fans also like?
Beyond James Madison University itself, the audience over-indexes on Gina Carano (58.46×), American University (43.94×), Tarrant County College (128.32×), and Georgetown University (20.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for James Madison University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.