Rascasse Audience Intelligence

James Madison University Audience in United States

A data profile of the people who buy, follow and care about James Madison University in United States — modelled from more than twelve digital signal sources. James Madison University has an estimated audience of 478,519 people in United States.

#285among University in United States#4006among POI in United States#2325in Business & Career

The average James Madison University fan in United States is 40.4 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Texas, New York.

Top brand affinities include Gina Carano, Drake University, American University, with strongest over-indexing on Gina Carano (58.46× the country average).

Demographically, the James Madison University audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Madison University fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Gina Carano.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Madison University profile in United States.

Audience size
479K
in United States
Gender
63.1%♀
36.9% male
Age
40.4
average years
Country rank
#37605
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Madison University fans

63.1% are female, 36.9% are male, average age 40.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for James Madison University audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.4
Estimated audience size478,519
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the James Madison University audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3915%
40-4925%
50+24%
Fig. 04

Worldwide distribution

71.4%

of the worldwide James Madison University audience comes from United States.

Worldwide audience distribution share by country for James Madison University
CountryShare
United States71.4%
China8.1%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Madison University audience in United States is strongest.

Fig. 05

Top regions by affinity

James Madison University fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~80K6.52×
02Maryland~20K2.23×
03Washington, District of Columbia~3K2.19×
04Oregon~10K1.95×
05New Jersey~20K1.83×
06West Virginia~4K1.58×
07Pennsylvania~20K1.55×
08Connecticut~7K1.46×
09Delaware~2K1.45×
10Alabama~9K1.38×
11North Carolina~20K1.37×
12Massachusetts~10K1.27×
13Mississippi~5K1.23×
14South Carolina~9K1.19×
15New Hampshire~2K1.09×
16Vermont<1K0.99×
17New York~30K0.98×
18Louisiana~6K0.96×
19Kentucky~6K0.96×
20Tennessee~9K0.95×
21Rhode Island~1K0.94×
22Georgia~10K0.92×
23Indiana~8K0.92×
24Ohio~10K0.89×
25Arkansas~3K0.85×
26Maine~1K0.81×
27Nebraska~2K0.80×
28Oklahoma~4K0.73×
29Florida~20K0.70×
30Iowa~3K0.70×
31Idaho~2K0.69×
32Montana<1K0.66×
33Texas~30K0.65×
34Kansas~2K0.65×
35Colorado~5K0.64×
36Arizona~6K0.62×
37Washington~6K0.62×
38South Dakota<1K0.62×
39Alaska<1K0.62×
40North Dakota<1K0.62×
41Missouri~4K0.58×
42Illinois~9K0.57×
43Michigan~7K0.57×
44Wisconsin~4K0.55×
45Hawaii~1K0.55×
46Minnesota~4K0.51×
47Utah~2K0.51×
48New Mexico~1K0.48×
49Nevada~2K0.43×
50California~20K0.38×
Fig. 06

Affinity by region

Affinity by region — James Madison University, United States
0.38×1.00×6.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Madison University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Madison University audience
#·InterestCategoryAffinity×
01Tarrant County CollegeBusiness & Career128.32×
02Drake UniversityBusiness & Career95.91×
03Miami Dade CollegeTopic70.88×
04Gina CaranoMovies & TV58.46×
05Northern Arizona UniversityBusiness & Career57.39×
06Longwood UniversityBusiness & Career57.38×
07San Jose State UniversityBusiness & Career50.21×
08American UniversityBusiness & Career43.94×
09Southeast Missouri State UniversityBusiness & Career43.07×
10Virginia Commonwealth UniversityBusiness & Career38.86×
11SevilleTravel & Leisure32.39×
12Carnegie Mellon UniversityBusiness & Career29.45×
13DePaul UniversityBusiness & Career28.56×
14Georgia State UniversityBusiness & Career28.40×
15Colgate UniversityBusiness & Career27.88×
16University of South FloridaBusiness & Career24.64×
17University of Colorado BoulderBusiness & Career22.32×
18New York UniversityBusiness & Career22.04×
19Georgetown UniversityBusiness & Career20.70×
20Virginia TechBusiness & Career19.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Madison University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Madison University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.39×
MindfulnessBALANCE1.29×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Madison University audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
SpiritualityBALANCE0.91×
Urban LifestyleOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Madison University have in United States?

James Madison University has an estimated audience of 478,519 people in United States, concentrated in Virginia and Texas.

02

What is the gender split and age of James Madison University fans?

63.1% of James Madison University fans are female, 36.9% are male, with an average age of 40.4 years.

03

Which brands do James Madison University fans like most?

James Madison University fans show strongest brand affinity for Gina Carano (58.46×), Drake University (95.91×), and American University (43.94×) over the country average.

04

Where do James Madison University fans live in United States?

James Madison University fans in United States are most concentrated in Virginia (reach ~80K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do James Madison University fans also like?

Beyond James Madison University itself, the audience over-indexes on Drake University (95.91×), American University (43.94×), Tarrant County College (128.32×), and Georgetown University (20.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for James Madison University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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