University of South Florida Audience in United States

University of South Florida logo

University of South Florida has an estimated audience of 1,093,117 people in United States. 55.9% are female, 44.1% are male, average age 36.6. Top regions: Florida, New York, Texas. Top brand affinities: Historic site, Bank account, Keegan Bradley, The Adventures of Ichabod and Mr. Toad, Mangaka.

The average University of South Florida fan in United States is 36.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Historic site, Bank account, Keegan Bradley, with strongest over-indexing on Historic site (5.02× the country average). Demographically, the University of South Florida audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of South Florida fans

Demographic split for University of South Florida audience in United States
MetricValue
Female55.9%
Male44.1%
Average age36.6
Estimated audience size1,093,117

Audience persona

The typical University of South Florida fan in United States is more female, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for University of South Florida in United States
RegionReachAffinity
Florida583,8917.89×
New York68,3771.12×
Texas62,1340.66×
California57,4550.48×
Georgia44,3101.32×
Pennsylvania43,5201.18×
Illinois42,2191.16×
New Jersey41,9881.51×
Virginia33,4931.26×
North Carolina32,7140.99×
Ohio30,3350.9×
Massachusetts28,0371.3×
Maryland24,3571.3×
Michigan22,0330.77×
Alabama21,0371.38×
Tennessee20,1920.92×
Indiana17,6880.89×
South Carolina16,2870.99×
Connecticut15,6141.42×
Missouri14,9450.85×
Colorado14,6520.85×
Minnesota13,4780.86×
Wisconsin12,2600.75×
Washington12,2150.56×
Louisiana12,2050.87×
Arizona11,3350.51×
Kentucky10,8390.79×
Mississippi8,2710.92×
Iowa7,2770.81×
Oregon6,9070.55×
Kansas6,5620.76×
Oklahoma6,4950.54×
Arkansas6,3870.71×
New Hampshire5,3021.23×
Utah4,9590.51×
Nevada4,8740.46×
Washington, District of Columbia4,2151.28×
Rhode Island4,0851.17×
Nebraska4,0680.74×
West Virginia3,7420.74×
Delaware3,2751.09×
Maine3,2680.83×
Idaho2,9830.54×
Hawaii2,6180.56×
New Mexico2,4450.45×
South Dakota1,9050.75×
Vermont1,6850.88×
Montana1,4740.49×
North Dakota1,3940.62×
Alaska1,0480.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of South Florida audience
BrandAffinityCategory
Historic site5.02×Arts & Culture
Bank account2.37×Business & Career
Keegan Bradley6.24×Sports
The Adventures of Ichabod and Mr. Toad19.79×Movies & TV
Mangaka3.22×Literature
Nebraska Cornhuskers football2.63×Sports
Ridder, Kazakhstan34.13×Travel & Leisure
Kean University18.42×Business & Career
Hoofbeats19.96×Music & Radio
Keeping up with the Kardashian18.82×Movies & TV
South Asian cuisine4.99×Food & Beverages
Ulysses S. Grant3.3×Politics & Society
Ember.js10.98×Technology & Electronics
Monogram1.81×Home & Garden
Charlamagne Tha God4.24×Movies & TV
Home staging2.27×Home & Garden
Jeep Wagoneer2.41×Cars & Mobility
The Ice Queen14.03×Literature
Urban horticulture1.5×Home & Garden
Jiménez Municipality, Chihuahua13.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of South Florida audience
TraitClusterScore
Career OrientationPOWER1.49
PatriotismCONSERVATISM1.44
Price SensitivityPREMIUM1.31
ExtroversionTHRILL1.29
Sports ActivityPOWER1.29
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for University of South Florida
CountryShare
United States71.1%
Japan3.9%
India2.3%

See University of South Florida audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of South Florida have in United States?

University of South Florida has an estimated audience of 1,093,117 people in United States, concentrated in Florida and New York.

What is the gender split and age of University of South Florida fans?

55.9% of University of South Florida fans are female, 44.1% are male, with an average age of 36.6 years.

Which brands do University of South Florida fans like most?

University of South Florida fans show strongest brand affinity for Historic site (5.02×), Bank account (2.37×), and Keegan Bradley (6.24×) over the country average.

Where do University of South Florida fans live in United States?

University of South Florida fans in United States are most concentrated in Florida (reach 583,891), New York (reach 68,377), and Texas (reach 62,134). These three regions account for the largest share of the active audience.

What other brands do University of South Florida fans also like?

Beyond University of South Florida itself, the audience over-indexes on Bank account (2.37×), Keegan Bradley (6.24×), The Adventures of Ichabod and Mr. Toad (19.79×), and Mangaka (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of South Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.