Southeast Missouri State University Audience in United States
Southeast Missouri State University has an estimated audience of 611,421 people in United States. 48.0% are female, 52.0% are male, average age 45.5. Top regions: Missouri, Illinois, Texas. Top brand affinities: Gomer Pyle, U.S.M.C., Historic site, Kean University, Pillow, YouTube Red.
The average Southeast Missouri State University fan in United States is 45.5 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Texas. Top brand affinities include Gomer Pyle, U.S.M.C., Historic site, Kean University, with strongest over-indexing on Gomer Pyle, U.S.M.C. (63.5× the country average). Demographically, the Southeast Missouri State University audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Southeast Missouri State University fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.5 |
| Estimated audience size | 611,421 |
Audience persona
The typical Southeast Missouri State University fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Gomer Pyle, U.S.M.C..
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 176,675 | 17.93× |
| Illinois | 38,288 | 1.88× |
| Texas | 31,370 | 0.6× |
| Tennessee | 20,390 | 1.66× |
| California | 18,417 | 0.27× |
| Arkansas | 17,451 | 3.46× |
| Florida | 15,918 | 0.38× |
| New York | 12,400 | 0.36× |
| Georgia | 10,933 | 0.58× |
| Kansas | 9,086 | 1.89× |
| Indiana | 8,562 | 0.77× |
| Kentucky | 8,527 | 1.11× |
| Ohio | 8,478 | 0.45× |
| North Carolina | 8,267 | 0.45× |
| Oklahoma | 7,427 | 1.09× |
| Alabama | 7,182 | 0.84× |
| Virginia | 7,117 | 0.48× |
| Mississippi | 6,649 | 1.32× |
| Colorado | 6,550 | 0.68× |
| Pennsylvania | 6,254 | 0.3× |
| Louisiana | 6,219 | 0.79× |
| Iowa | 5,563 | 1.1× |
| Michigan | 5,404 | 0.34× |
| Arizona | 5,322 | 0.43× |
| Wisconsin | 4,952 | 0.54× |
| Minnesota | 4,883 | 0.56× |
| South Carolina | 4,360 | 0.47× |
| New Jersey | 4,084 | 0.26× |
| Maryland | 3,873 | 0.37× |
| Washington | 3,493 | 0.28× |
| Massachusetts | 3,418 | 0.28× |
| Nebraska | 3,336 | 1.09× |
| Oregon | 2,421 | 0.35× |
| Montana | 2,015 | 1.19× |
| Connecticut | 1,866 | 0.3× |
| Nevada | 1,768 | 0.3× |
| New Mexico | 1,602 | 0.52× |
| Utah | 1,511 | 0.28× |
| South Dakota | 1,224 | 0.87× |
| West Virginia | 1,176 | 0.41× |
| Washington, District of Columbia | 1,063 | 0.58× |
| Idaho | 1,020 | 0.33× |
| North Dakota | 656 | 0.52× |
| New Hampshire | 617 | 0.26× |
| Hawaii | 534 | 0.2× |
| Rhode Island | 510 | 0.26× |
| Alaska | 498 | 0.38× |
| Delaware | 482 | 0.29× |
| Wyoming | 404 | 0.45× |
| Maine | 397 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gomer Pyle, U.S.M.C. | 63.5× | Movies & TV |
| Historic site | 5.57× | Arts & Culture |
| Kean University | 24.72× | Business & Career |
| Pillow | 1.99× | Home & Garden |
| YouTube Red | 17.37× | Movies & TV |
| Israel | 1.9× | Travel & Leisure |
| Google Home | 5.53× | Technology & Electronics |
| Home equity | 1.66× | Home & Garden |
| Goop | 4.5× | Internet & Social Media |
| Wok | 5.44× | Food & Beverages |
| UK garage | 4.52× | Music & Radio |
| Governor of Michigan | 5.51× | Politics & Society |
| headspace | 6.78× | Health |
| JDSU | 2.17× | Business & Career |
| Hibachi | 5.54× | Food & Beverages |
| Keegan Bradley | 5.06× | Sports |
| Cherish (group) | 6.82× | Music & Radio |
| Jeep Wagoneer | 3.57× | Cars & Mobility |
| Vocal harmony | 2.78× | Music & Radio |
| Mangaka | 2.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.58 |
| Individualism | JOY | 1.72 |
| Spirituality | BALANCE | 1.45 |
| Tradition | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.26 |
| Need for Security | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.7% |
| Italy | 3.5% |
| United Kingdom | 2.5% |
See Southeast Missouri State University audiences in other countries
- Southeast Missouri State University — Germany
- Southeast Missouri State University — United Kingdom
- Southeast Missouri State University — France
- Southeast Missouri State University — Italy
- Southeast Missouri State University — Spain
- Southeast Missouri State University — Brazil
- Southeast Missouri State University — Japan
- Southeast Missouri State University — South Korea
- Southeast Missouri State University — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Southeast Missouri State University have in United States?
Southeast Missouri State University has an estimated audience of 611,421 people in United States, concentrated in Missouri and Illinois.
What is the gender split and age of Southeast Missouri State University fans?
48.0% of Southeast Missouri State University fans are female, 52.0% are male, with an average age of 45.5 years.
Which brands do Southeast Missouri State University fans like most?
Southeast Missouri State University fans show strongest brand affinity for Gomer Pyle, U.S.M.C. (63.5×), Historic site (5.57×), and Kean University (24.72×) over the country average.
Where do Southeast Missouri State University fans live in United States?
Southeast Missouri State University fans in United States are most concentrated in Missouri (reach 176,675), Illinois (reach 38,288), and Texas (reach 31,370). These three regions account for the largest share of the active audience.
What other brands do Southeast Missouri State University fans also like?
Beyond Southeast Missouri State University itself, the audience over-indexes on Historic site (5.57×), Kean University (24.72×), Pillow (1.99×), and YouTube Red (17.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Southeast Missouri State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.