Rascasse Audience Intelligence

Southeast Missouri State University Audience in United States

A data profile of the people who buy, follow and care about Southeast Missouri State University in United States — modelled from more than twelve digital signal sources. Southeast Missouri State University has an estimated audience of 611,421 people in United States.

#220among University in United States#3243among POI in United States#2027in Business & Career

The average Southeast Missouri State University fan in United States is 45.5 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, Texas.

Top brand affinities include Carly Simon, Carnegie Mellon University, James Madison University, with strongest over-indexing on Carly Simon (322.54× the country average).

Demographically, the Southeast Missouri State University audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southeast Missouri State University fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Carly Simon.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southeast Missouri State University profile in United States.

Audience size
611K
in United States
Gender
48.0%♀
52.0% male
Age
45.5
average years
Country rank
#32444
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southeast Missouri State University fans

48.0% are female, 52.0% are male, average age 45.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Southeast Missouri State University audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.5
Estimated audience size611,421
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Southeast Missouri State University audience in United States
Age bracketShare%
16-1913%
20-2911%
30-3914%
40-4922%
50+40%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Southeast Missouri State University audience comes from United States.

Worldwide audience distribution share by country for Southeast Missouri State University
CountryShare
United States90.6%
Italy3.5%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southeast Missouri State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Southeast Missouri State University fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~200K18.28×
02Arkansas~20K3.12×
03Kansas~9K1.85×
04Illinois~40K1.72×
05Tennessee~20K1.50×
06Mississippi~6K1.29×
07North Dakota~2K1.21×
08Iowa~6K1.19×
09Kentucky~8K1.09×
10Oklahoma~7K1.06×
11Montana~2K1.02×
12Nebraska~3K1.01×
13South Dakota~1K0.92×
14Alabama~7K0.87×
15Alaska~1K0.87×
16Vermont<1K0.87×
17Louisiana~7K0.86×
18Maine~2K0.81×
19Rhode Island~2K0.81×
20Indiana~9K0.80×
21Delaware~1K0.80×
22Hawaii~2K0.79×
23West Virginia~2K0.78×
24New Hampshire~2K0.78×
25Washington, District of Columbia~1K0.77×
26Idaho~2K0.76×
27New Mexico~2K0.74×
28Minnesota~6K0.67×
29Colorado~6K0.66×
30Wisconsin~6K0.65×
31Georgia~10K0.62×
32Utah~3K0.62×
33South Carolina~6K0.61×
34Connecticut~4K0.61×
35Nevada~4K0.61×
36Texas~30K0.59×
37Oregon~4K0.58×
38Virginia~8K0.54×
39Arizona~7K0.54×
40Maryland~6K0.53×
41Ohio~10K0.52×
42North Carolina~10K0.52×
43Michigan~8K0.48×
44Massachusetts~6K0.48×
45Washington~6K0.47×
46New Jersey~7K0.44×
47Florida~20K0.43×
48Pennsylvania~9K0.43×
49New York~10K0.39×
50California~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Southeast Missouri State University, United States
0.31×1.00×18.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southeast Missouri State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southeast Missouri State University audience
#·InterestCategoryAffinity×
01Carly SimonMusic & Radio322.54×
02James Madison UniversityBusiness & Career43.07×
03Carnegie Mellon UniversityBusiness & Career28.77×
04Kleinfeld BridalFashion & Accessoires28.02×
05University of PittsburghBusiness & Career22.88×
06Colgate UniversityBusiness & Career19.35×
07Iowa State UniversityBusiness & Career19.00×
08Right Wing NewsNews17.72×
09Yale UniversityBusiness & Career15.43×
10Duke UniversityBusiness & Career14.25×
11The Matrix (franchise)Movies & TV12.70×
12University of Southern CaliforniaBusiness & Career11.67×
13Freedom of speechPolitics & Society8.99×
14Baltimore OriolesSports7.31×
15Michael B. JordanMovies & TV6.07×
16Drudge ReportSports5.41×
17Fox News ChannelMovies & TV4.09×
18TraditionPolitics & Society3.16×
19Nonprofit organizationPolitics & Society2.52×
20Donald TrumpPolitics & Society2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southeast Missouri State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southeast Missouri State University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.42×
IndividualismJOY3.24×
SpiritualityBALANCE1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southeast Missouri State University audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.74×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southeast Missouri State University have in United States?

Southeast Missouri State University has an estimated audience of 611,421 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of Southeast Missouri State University fans?

48.0% of Southeast Missouri State University fans are female, 52.0% are male, with an average age of 45.5 years.

03

Which brands do Southeast Missouri State University fans like most?

Southeast Missouri State University fans show strongest brand affinity for Carly Simon (322.54×), Carnegie Mellon University (28.77×), and James Madison University (43.07×) over the country average.

04

Where do Southeast Missouri State University fans live in United States?

Southeast Missouri State University fans in United States are most concentrated in Missouri (reach ~200K), Illinois (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Southeast Missouri State University fans also like?

Beyond Southeast Missouri State University itself, the audience over-indexes on Carnegie Mellon University (28.77×), James Madison University (43.07×), Colgate University (19.35×), and Fox News Channel (4.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Southeast Missouri State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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