Rascasse Audience Intelligence

American University Audience in United States

A data profile of the people who buy, follow and care about American University in United States — modelled from more than twelve digital signal sources. American University has an estimated audience of 1,161,107 people in United States.

#117among University in United States#1857among POI in United States#1430in Business & Career

The average American University fan in United States is 33.0 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, Washington, District of Columbia, Virginia.

Top brand affinities include Thandie Newton, Colgate University, ITV (TV channel), with strongest over-indexing on Thandie Newton (192.02× the country average).

Demographically, the American University audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American University fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Thandie Newton.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American University profile in United States.

Audience size
1.2M
in United States
Gender
50.3%♀
49.7% male
Age
33.0
average years
Country rank
#21355
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American University fans

50.3% are female, 49.7% are male, average age 33.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for American University audience in United States
MetricValue
Female50.3%
Male49.7%
Average age33.0
Estimated audience size1,161,107
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the American University audience in United States
Age bracketShare%
16-1941%
20-2918%
30-3914%
40-4915%
50+13%
Fig. 04

Worldwide distribution

23.4%

of the worldwide American University audience comes from United States.

Worldwide audience distribution share by country for American University
CountryShare
United States23.4%
Egypt15.7%
Saudi Arabia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American University audience in United States is strongest.

Fig. 05

Top regions by affinity

American University fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K21.28×
02Maryland~80K4.14×
03Virginia~70K2.57×
04Massachusetts~30K1.26×
05New Jersey~40K1.20×
06Connecticut~10K1.18×
07Vermont~2K1.09×
08Delaware~3K1.01×
09Pennsylvania~40K0.99×
10New York~60K0.90×
11Rhode Island~3K0.90×
12Maine~4K0.86×
13New Hampshire~4K0.85×
14North Carolina~30K0.75×
15West Virginia~3K0.58×
16Alaska~1K0.54×
17Illinois~20K0.52×
18North Dakota~1K0.52×
19Hawaii~3K0.51×
20South Carolina~9K0.50×
21South Dakota~1K0.50×
22Colorado~9K0.49×
23Kentucky~7K0.48×
24Ohio~20K0.47×
25Montana~2K0.47×
26Georgia~20K0.46×
27Washington~10K0.46×
28California~60K0.45×
29Florida~30K0.44×
30Oregon~6K0.43×
31Nebraska~3K0.43×
32Indiana~9K0.41×
33Minnesota~7K0.41×
34Idaho~2K0.41×
35Tennessee~9K0.40×
36Missouri~8K0.40×
37New Mexico~2K0.40×
38Texas~40K0.39×
39Michigan~10K0.39×
40Louisiana~6K0.39×
41Iowa~4K0.39×
42Kansas~4K0.39×
43Arkansas~4K0.38×
44Wisconsin~7K0.37×
45Mississippi~4K0.37×
46Oklahoma~4K0.34×
47Alabama~5K0.33×
48Nevada~4K0.33×
49Utah~3K0.32×
50Arizona~7K0.28×
Fig. 06

Affinity by region

Affinity by region — American University, United States
0.28×1.00×21.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American University audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV192.02×
02ITV (TV channel)Movies & TV104.49×
03Colgate UniversityBusiness & Career96.20×
04ComiXologyLiterature55.84×
05James Madison UniversityBusiness & Career43.94×
06Avast!Technology & Electronics40.82×
07Carnegie Mellon UniversityBusiness & Career35.51×
08Duke UniversityBusiness & Career33.35×
09NATOPolitics & Society28.88×
10Langston HughesLiterature24.94×
11Boston CollegeBusiness & Career24.12×
12Taye DiggsMovies & TV23.57×
13LifeLockTechnology & Electronics23.16×
14University of PittsburghBusiness & Career22.79×
15University of Southern CaliforniaBusiness & Career22.71×
16Master PMusic & Radio20.74×
17Yale UniversityBusiness & Career18.81×
18New York UniversityBusiness & Career17.58×
19University of PennsylvaniaBusiness & Career14.61×
20Master of Business AdministrationBusiness & Career5.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.46×
Career OrientationPOWER1.59×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American University have in United States?

American University has an estimated audience of 1,161,107 people in United States, concentrated in Maryland and Washington, District of Columbia.

02

What is the gender split and age of American University fans?

50.3% of American University fans are female, 49.7% are male, with an average age of 33.0 years.

03

Which brands do American University fans like most?

American University fans show strongest brand affinity for Thandie Newton (192.02×), Colgate University (96.2×), and ITV (TV channel) (104.49×) over the country average.

04

Where do American University fans live in United States?

American University fans in United States are most concentrated in Maryland (reach ~80K), Washington, District of Columbia (reach ~70K), and Virginia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do American University fans also like?

Beyond American University itself, the audience over-indexes on Colgate University (96.2×), ITV (TV channel) (104.49×), Duke University (33.35×), and Avast! (40.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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