American University Audience in United States

American University logo

American University has an estimated audience of 1,161,107 people in United States. 50.3% are female, 49.7% are male, average age 33.0. Top regions: Maryland, New York, Virginia. Top brand affinities: Urban Outfitters, Vocal harmony, Berenstain Bears, Wok, Del Mar Fairgrounds.

The average American University fan in United States is 33.0 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, New York, Virginia. Top brand affinities include Urban Outfitters, Vocal harmony, Berenstain Bears, with strongest over-indexing on Urban Outfitters (4.45× the country average). Demographically, the American University audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of American University fans

Demographic split for American University audience in United States
MetricValue
Female50.3%
Male49.7%
Average age33.0
Estimated audience size1,161,107

Audience persona

The typical American University fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for American University in United States
RegionReachAffinity
Maryland81,8714.1×
New York69,1081.07×
Virginia69,0312.44×
California68,0820.53×
Washington, District of Columbia58,79216.85×
Texas45,4550.46×
Pennsylvania44,8851.15×
New Jersey40,8371.38×
Florida40,4700.51×
Massachusetts33,2621.45×
North Carolina32,3660.93×
Illinois23,5260.61×
Ohio19,8470.55×
Georgia19,3880.54×
Connecticut15,7711.35×
Michigan13,5280.45×
Washington12,0480.52×
Tennessee10,4700.45×
Colorado10,1280.55×
South Carolina10,1150.58×
Indiana9,9580.47×
Missouri8,2360.44×
Kentucky7,9190.54×
Minnesota7,1690.43×
Wisconsin6,9090.4×
Arizona6,5210.28×
Oregon6,1090.46×
Louisiana5,8800.39×
Alabama4,7990.3×
New Hampshire4,0960.9×
Oklahoma4,0740.32×
Maine3,7770.91×
Rhode Island3,5620.96×
Iowa3,5370.37×
Nevada3,5160.31×
Kansas3,4800.38×
Delaware3,4001.06×
Arkansas3,3710.35×
Utah3,0970.3×
West Virginia3,0880.57×
Mississippi2,7110.28×
Hawaii2,4180.48×
Vermont2,3761.17×
Nebraska2,3250.4×
New Mexico1,9740.34×
Idaho1,9580.34×
Montana1,0410.32×
South Dakota7290.27×
Alaska7220.29×
North Dakota5870.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American University audience
BrandAffinityCategory
Urban Outfitters4.45×Shopping
Vocal harmony7.72×Music & Radio
Berenstain Bears12.91×Literature
Wok10.01×Food & Beverages
Del Mar Fairgrounds46.93×Sports
Goop7.64×Internet & Social Media
Cam Ward5.28×Sports
Governor of Michigan8.56×Politics & Society
Google Home7.43×Technology & Electronics
Grinch4.33×Movies & TV
Mothercare3.19×Kids & Family
Hibachi7.67×Food & Beverages
Jeep Wagoneer5.18×Cars & Mobility
Home staging4.7×Home & Garden
Nebraska Cornhuskers football3.14×Sports
Keegan Bradley6.2×Sports
UK garage4.44×Music & Radio
Krasnodar22.94×Travel & Leisure
La Jolla7.17×Travel & Leisure
Nationality1.66×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American University audience
TraitClusterScore
PatriotismCONSERVATISM3.01
Early Adopter MentalityPOWER1.52
Career OrientationPOWER1.48
Community OrientationOPEN1.37
Luxury OrientationPREMIUM1.37
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for American University
CountryShare
United States23.4%
Egypt15.7%
Saudi Arabia5.1%

See American University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does American University have in United States?

American University has an estimated audience of 1,161,107 people in United States, concentrated in Maryland and New York.

What is the gender split and age of American University fans?

50.3% of American University fans are female, 49.7% are male, with an average age of 33.0 years.

Which brands do American University fans like most?

American University fans show strongest brand affinity for Urban Outfitters (4.45×), Vocal harmony (7.72×), and Berenstain Bears (12.91×) over the country average.

Where do American University fans live in United States?

American University fans in United States are most concentrated in Maryland (reach 81,871), New York (reach 69,108), and Virginia (reach 69,031). These three regions account for the largest share of the active audience.

What other brands do American University fans also like?

Beyond American University itself, the audience over-indexes on Vocal harmony (7.72×), Berenstain Bears (12.91×), Wok (10.01×), and Del Mar Fairgrounds (46.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.