Taye Diggs Audience in United States

Taye Diggs logo

Taye Diggs has an estimated audience of 1,840,068 people in United States. 65.2% are female, 34.8% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Thandie Newton, Bride of Frankenstein, Antony Starr, American Gods (TV series), How Stella Got Her Groove Back.

The average Taye Diggs fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thandie Newton, Bride of Frankenstein, Antony Starr, with strongest over-indexing on Thandie Newton (92.95× the country average). Demographically, the Taye Diggs audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Taye Diggs fans

Demographic split for Taye Diggs audience in United States
MetricValue
Female65.2%
Male34.8%
Average age39.7
Estimated audience size1,840,068

Audience persona

The typical Taye Diggs fan in United States is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Taye Diggs in United States
RegionReachAffinity
California198,6960.98×
Texas174,0861.1×
Florida134,3851.08×
New York123,7651.2×
Georgia86,3961.52×
North Carolina72,9521.32×
Illinois68,9511.12×
Pennsylvania67,1961.08×
Ohio63,6521.12×
New Jersey54,7641.17×
Virginia52,5331.17×
Michigan52,2201.09×
Maryland43,9601.39×
Tennessee43,1741.17×
Indiana35,8461.07×
South Carolina35,8361.29×
Massachusetts35,5800.98×
Missouri33,2421.12×
Arizona33,2230.88×
Alabama33,1171.29×
Louisiana32,9171.39×
Washington30,8510.84×
Wisconsin25,4280.92×
Colorado25,1590.87×
Minnesota24,1040.91×
Kentucky23,3141.01×
Mississippi20,3951.35×
Connecticut20,2721.1×
Oklahoma20,2230.99×
Nevada17,7891×
Oregon16,9840.81×
Arkansas15,7161.04×
Utah14,2250.86×
Kansas14,1830.98×
Iowa12,9830.86×
West Virginia8,3640.98×
Nebraska7,8260.85×
New Mexico7,1540.78×
Delaware6,9831.38×
Idaho6,9040.75×
Washington, District of Columbia6,6941.21×
Hawaii6,2880.8×
New Hampshire5,6020.77×
Rhode Island5,4600.93×
Maine4,7880.73×
Montana3,2320.63×
South Dakota2,7500.65×
North Dakota2,6240.69×
Alaska2,2010.56×
Vermont2,1980.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taye Diggs audience
BrandAffinityCategory
Thandie Newton92.95×Movies & TV
Bride of Frankenstein146.12×Movies & TV
Antony Starr88.29×Movies & TV
American Gods (TV series)60.89×Movies & TV
How Stella Got Her Groove Back156.92×Movies & TV
Rosario Dawson41.85×Movies & TV
Laz Alonso88.29×Movies & TV
Angie Stone44×Music & Radio
Idina Menzel38.22×Movies & TV
Simone Biles24.44×Sports
Brown Sugar (2002 film)56.5×Movies & TV
Tasha Smith50×Movies & TV
Jamie Foxx22.58×Movies & TV
Laila Ali34.14×Movies & TV
Superman3.58×Movies & TV
Misty Copeland30.75×Movies & TV
Private Practice (TV series)38.29×Movies & TV
Regina Hall22.18×Movies & TV
Magic Johnson20.49×Sports
Avast!32.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taye Diggs audience
TraitClusterScore
Risk AppetiteTHRILL2.01
Luxury OrientationPREMIUM1.65
ExtroversionTHRILL1.5
Community OrientationOPEN1.33
Urban LifestyleOPEN1.18
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Taye Diggs
CountryShare
United States65.3%
United Kingdom5.0%
Canada3.6%

See Taye Diggs audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Taye Diggs have in United States?

Taye Diggs has an estimated audience of 1,840,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Taye Diggs fans?

65.2% of Taye Diggs fans are female, 34.8% are male, with an average age of 39.7 years.

Which brands do Taye Diggs fans like most?

Taye Diggs fans show strongest brand affinity for Thandie Newton (92.95×), Bride of Frankenstein (146.12×), and Antony Starr (88.29×) over the country average.

Where do Taye Diggs fans live in United States?

Taye Diggs fans in United States are most concentrated in California (reach 198,696), Texas (reach 174,086), and Florida (reach 134,385). These three regions account for the largest share of the active audience.

What other brands do Taye Diggs fans also like?

Beyond Taye Diggs itself, the audience over-indexes on Bride of Frankenstein (146.12×), Antony Starr (88.29×), American Gods (TV series) (60.89×), and How Stella Got Her Groove Back (156.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taye Diggs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.