Brown Sugar (2002 film) Audience in United States

Brown Sugar (2002 film) has an estimated audience of 738,423 people in United States. 73.1% are female, 26.9% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Remember the Titans, Taye Diggs, Private Practice (TV series), Idina Menzel, Planet Fitness.

The average Brown Sugar (2002 film) fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Remember the Titans, Taye Diggs, Private Practice (TV series), with strongest over-indexing on Remember the Titans (53.36× the country average). Demographically, the Brown Sugar (2002 film) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Brown Sugar (2002 film) fans

Demographic split for Brown Sugar (2002 film) audience in United States
MetricValue
Female73.1%
Male26.9%
Average age40.2
Estimated audience size738,423

Audience persona

The typical Brown Sugar (2002 film) fan in United States is more female, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Remember the Titans.

Top regions in United States

Top regions ranked by reach for Brown Sugar (2002 film) in United States
RegionReachAffinity
California104,8171.29×
Texas80,5071.27×
New York60,9241.48×
Florida50,9781.02×
Georgia31,4541.38×
Illinois30,0741.22×
Pennsylvania26,9341.08×
Ohio24,3171.07×
North Carolina24,1981.09×
New Jersey20,9181.11×
Massachusetts20,0461.38×
Michigan19,7391.02×
Virginia18,4741.03×
Washington15,7301.06×
Arizona14,5200.96×
Maryland14,3071.13×
Tennessee14,2650.96×
Indiana12,8470.95×
Missouri12,2101.03×
Louisiana11,7591.23×
South Carolina11,3471.02×
Alabama11,1151.08×
Colorado9,4860.82×
Minnesota9,2960.88×
Wisconsin9,1770.83×
Kansas9,1461.57×
Kentucky8,5220.92×
Oregon8,4661×
Oklahoma8,2061×
Connecticut7,7831.05×
Nevada7,6981.08×
Mississippi7,2111.19×
Arkansas6,0891×
Utah5,3170.8×
Iowa5,0520.83×
New Mexico3,2980.89×
Nebraska3,1850.86×
Hawaii2,9970.94×
Idaho2,8590.77×
West Virginia2,5050.73×
Washington, District of Columbia2,2941.03×
New Hampshire2,2790.78×
Delaware2,1161.04×
Rhode Island2,0100.86×
Maine1,7300.65×
Montana1,3700.67×
Wyoming1,3121.2×
Alaska1,2010.76×
South Dakota1,1440.67×
North Dakota1,0920.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brown Sugar (2002 film) audience
BrandAffinityCategory
Remember the Titans53.36×Movies & TV
Taye Diggs59.28×Movies & TV
Private Practice (TV series)42.49×Movies & TV
Idina Menzel25.71×Movies & TV
Planet Fitness4.42×Sports
Daniel Day-Lewis17.17×Movies & TV
Boogie Nights17.1×Movies & TV
Gangs of New York20×Movies & TV
Nicki Minaj5.72×Music & Radio
Internet celebrity4.15×Internet & Social Media
Shellfish6.71×Food & Beverages
Teyana Taylor6.02×Movies & TV
Pacific Crest Trail27.9×Travel & Leisure
Christina Applegate7.91×Movies & TV
Ronaldinho15.63×Sports
Melanin6.86×Beauty & Wellness
Drake5.19×Music & Radio
Leicester City F.C.15.58×Sports
TMZ2.6×Internet & Social Media
Los Angeles Lakers2.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brown Sugar (2002 film) audience
TraitClusterScore
Urban LifestyleOPEN1.64
Healthy LifestyleBALANCE1.33
Career OrientationPOWER1.31
IndulgenceJOY1.26
Family OrientationCONSERVATISM1.21
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Brown Sugar (2002 film)
CountryShare
United States26.9%
India19.3%
Indonesia8.4%

See Brown Sugar (2002 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Brown Sugar (2002 film) have in United States?

Brown Sugar (2002 film) has an estimated audience of 738,423 people in United States, concentrated in California and Texas.

What is the gender split and age of Brown Sugar (2002 film) fans?

73.1% of Brown Sugar (2002 film) fans are female, 26.9% are male, with an average age of 40.2 years.

Which brands do Brown Sugar (2002 film) fans like most?

Brown Sugar (2002 film) fans show strongest brand affinity for Remember the Titans (53.36×), Taye Diggs (59.28×), and Private Practice (TV series) (42.49×) over the country average.

Where do Brown Sugar (2002 film) fans live in United States?

Brown Sugar (2002 film) fans in United States are most concentrated in California (reach 104,817), Texas (reach 80,507), and New York (reach 60,924). These three regions account for the largest share of the active audience.

What other brands do Brown Sugar (2002 film) fans also like?

Beyond Brown Sugar (2002 film) itself, the audience over-indexes on Taye Diggs (59.28×), Private Practice (TV series) (42.49×), Idina Menzel (25.71×), and Planet Fitness (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown Sugar (2002 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.