Misty Copeland Audience in United States

Misty Copeland has an estimated audience of 1,691,923 people in United States. 77.1% are female, 22.9% are male, average age 38.4. Top regions: California, New York, Florida. Top brand affinities: Thandie Newton, Aeroplan, Maddie Ziegler, Venus Williams, Simone Biles.

The average Misty Copeland fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Thandie Newton, Aeroplan, Maddie Ziegler, with strongest over-indexing on Thandie Newton (209.73× the country average). Demographically, the Misty Copeland audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Misty Copeland fans

Demographic split for Misty Copeland audience in United States
MetricValue
Female77.1%
Male22.9%
Average age38.4
Estimated audience size1,691,923

Audience persona

The typical Misty Copeland fan in United States is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Misty Copeland in United States
RegionReachAffinity
California215,7591.16×
New York179,4851.9×
Florida137,2341.2×
Texas131,7530.91×
Georgia83,1651.6×
Pennsylvania70,9501.25×
North Carolina66,5541.31×
New Jersey64,3901.5×
Illinois61,0491.08×
Virginia58,0581.41×
Maryland56,5291.94×
Michigan48,7121.1×
Ohio47,6330.91×
Massachusetts38,2951.15×
Washington35,8541.06×
Tennessee32,6430.96×
Arizona28,4120.82×
South Carolina28,0881.1×
Alabama26,9161.14×
Louisiana26,6261.22×
Indiana25,4020.82×
Missouri25,1450.92×
Colorado23,8730.9×
Connecticut22,5171.33×
Minnesota21,2720.88×
Wisconsin20,9770.82×
Oregon19,4661×
Kentucky16,0870.76×
Mississippi16,0081.15×
Oklahoma14,3070.76×
Nevada12,7300.78×
Utah12,1340.8×
Arkansas11,7690.84×
Washington, District of Columbia11,6052.28×
Iowa10,9220.78×
Kansas10,6280.8×
Nebraska5,5760.66×
Delaware5,5741.19×
New Mexico5,4860.65×
New Hampshire5,4440.82×
Hawaii5,3260.73×
Idaho5,2950.62×
Maine5,1640.85×
Rhode Island4,9250.91×
West Virginia4,5950.58×
Montana3,1710.68×
Vermont2,7930.94×
Alaska2,2740.63×
North Dakota1,6190.47×
South Dakota1,5980.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Misty Copeland audience
BrandAffinityCategory
Thandie Newton209.73×Movies & TV
Aeroplan282.3×Travel & Leisure
Maddie Ziegler105.66×Movies & TV
Venus Williams37.29×Sports
Simone Biles33.76×Sports
Billy Elliot105.69×Movies & TV
ITV (TV channel)75.45×Movies & TV
Avast!41.53×Technology & Electronics
Nia Long28×Movies & TV
Langston Hughes35.67×Literature
Taye Diggs31.81×Movies & TV
West Side Story48.83×Music & Radio
ComiXology82.13×Literature
Capital One4.72×Business & Career
Chaka Khan26.09×Music & Radio
WebEx29.29×Technology & Electronics
Key Food20×Shopping
Magic Johnson16.85×Sports
Faith Evans27.03×Music & Radio
Indeed.com3.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Misty Copeland audience
TraitClusterScore
Design AffinityPREMIUM1.95
TraditionCONSERVATISM1.9
Healthy LifestyleBALANCE1.51
SustainabilityBALANCE1.5
Quality AwarenessPREMIUM1.5
CreativityOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Misty Copeland
CountryShare
United States81.7%
Canada4.1%
United Kingdom2.3%

See Misty Copeland audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Misty Copeland have in United States?

Misty Copeland has an estimated audience of 1,691,923 people in United States, concentrated in California and New York.

What is the gender split and age of Misty Copeland fans?

77.1% of Misty Copeland fans are female, 22.9% are male, with an average age of 38.4 years.

Which brands do Misty Copeland fans like most?

Misty Copeland fans show strongest brand affinity for Thandie Newton (209.73×), Aeroplan (282.3×), and Maddie Ziegler (105.66×) over the country average.

Where do Misty Copeland fans live in United States?

Misty Copeland fans in United States are most concentrated in California (reach 215,759), New York (reach 179,485), and Florida (reach 137,234). These three regions account for the largest share of the active audience.

What other brands do Misty Copeland fans also like?

Beyond Misty Copeland itself, the audience over-indexes on Aeroplan (282.3×), Maddie Ziegler (105.66×), Venus Williams (37.29×), and Simone Biles (33.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Misty Copeland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.