Rascasse Audience Intelligence

LifeLock Target Market in United States

A data profile of the people who buy, follow and care about LifeLock in United States — modelled from more than twelve digital signal sources. LifeLock has an estimated audience of 1,193,390 people in United States.

#2153among Brand in United States#692in Technology & Electronics

The average LifeLock fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thandie Newton, Antony Starr, DocuSign, with strongest over-indexing on Thandie Newton (94.86× the country average).

Demographically, the LifeLock audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LifeLock fan in United States is more male, around 46.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thandie Newton.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LifeLock profile in United States.

Audience size
1.2M
in United States
Gender
43.7%♀
56.3% male
Age
46.5
average years
Country rank
#20958
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LifeLock

43.7% are female, 56.3% are male, average age 46.5.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for LifeLock audience in United States
MetricValue
Female43.7%
Male56.3%
Average age46.5
Estimated audience size1,193,390
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the LifeLock audience in United States
Age bracketShare%
16-196%
20-2913%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

92.0%

of the worldwide LifeLock audience comes from United States.

Worldwide audience distribution share by country for LifeLock
CountryShare
United States92.0%
India0.9%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LifeLock audience in United States is strongest.

Fig. 05

Top regions by affinity

LifeLock customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.36×
02Florida~100K1.20×
03Wyoming~2K1.19×
04Pennsylvania~50K1.18×
05New Jersey~40K1.18×
06Arizona~30K1.16×
07Tennessee~30K1.16×
08Missouri~20K1.16×
09Ohio~40K1.14×
10Alabama~20K1.14×
11New Hampshire~5K1.12×
12Colorado~20K1.11×
13Illinois~40K1.09×
14South Carolina~20K1.09×
15Delaware~4K1.08×
16Michigan~30K1.06×
17Nevada~10K1.06×
18Mississippi~10K1.04×
19Indiana~20K1.03×
20Kentucky~20K1.02×
21Oklahoma~10K1.02×
22Connecticut~10K1.02×
23Idaho~6K1.02×
24North Carolina~40K1.01×
25New Mexico~6K1.01×
26Montana~3K1.01×
27Virginia~30K0.99×
28Kansas~9K0.99×
29Alaska~3K0.99×
30Rhode Island~4K0.98×
31Arkansas~10K0.97×
32Texas~100K0.96×
33New York~60K0.96×
34Nebraska~6K0.96×
35Wisconsin~20K0.95×
36West Virginia~5K0.95×
37Georgia~30K0.93×
38Massachusetts~20K0.93×
39Maryland~20K0.92×
40Iowa~9K0.91×
41Maine~4K0.91×
42North Dakota~2K0.89×
43California~100K0.87×
44Oregon~10K0.86×
45South Dakota~2K0.84×
46Minnesota~10K0.82×
47Washington~20K0.81×
48Utah~8K0.79×
49Hawaii~4K0.79×
50Washington, District of Columbia~3K0.73×
Fig. 06

Affinity by region

Affinity by region — LifeLock, United States
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LifeLock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LifeLock audience
#·InterestCategoryAffinity×
01Thapar UniversityBusiness & Career347.54×
02Thandie NewtonMovies & TV94.86×
03PicMonkeyInternet & Social Media87.85×
04Antony StarrMovies & TV79.16×
05Laz AlonsoMovies & TV79.16×
06TeamViewerTechnology & Electronics64.83×
07XeroxTechnology & Electronics60.91×
08NECTechnology & Electronics58.31×
09AsurionBusiness & Career47.34×
10Avast!Technology & Electronics42.20×
11Angie StoneMusic & Radio40.25×
12BlackbaudTechnology & Electronics40.16×
13Stanley SteemerHome & Garden39.93×
14Home2 Suites by HiltonTravel & Leisure39.55×
15DocuSignTechnology & Electronics36.80×
16FedEx OfficeBusiness & Career19.02×
17DiceGames18.21×
18AtlasMusic & Radio16.98×
19Office DepotShopping13.94×
20The UPS StoreShopping7.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LifeLock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LifeLock audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.04×
Quality AwarenessPREMIUM2.55×
Need for SecurityCONSERVATISM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LifeLock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Sports ActivityPOWER1.06×
CreativityOPEN1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LifeLock's target market in United States?

LifeLock's target market in United States covers an estimated 1,193,390 people, concentrated in California and Texas.

02

What is the gender split and age of LifeLock customers?

43.7% of the LifeLock audience are female, 56.3% are male, with an average age of 46.5 years.

03

Which brands do LifeLock fans like most?

LifeLock fans show strongest brand affinity for Thandie Newton (94.86×), Antony Starr (79.16×), and DocuSign (36.8×) over the country average.

04

Where do LifeLock fans live in United States?

LifeLock fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do LifeLock fans also like?

Beyond LifeLock itself, the audience over-indexes on Antony Starr (79.16×), DocuSign (36.8×), Laz Alonso (79.16×), and Thapar University (347.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See LifeLock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LifeLock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →