LifeLock Audience in United States

LifeLock logo

LifeLock has an estimated audience of 1,201,742 people in United States. 43.7% are female, 56.3% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Thandie Newton, Antony Starr, DocuSign, Thapar University, TeamViewer.

The average LifeLock fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thandie Newton, Antony Starr, DocuSign, with strongest over-indexing on Thandie Newton (94.86× the country average). Demographically, the LifeLock audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of LifeLock fans

Demographic split for LifeLock audience in United States
MetricValue
Female43.7%
Male56.3%
Average age46.5
Estimated audience size1,201,742

Audience persona

The typical LifeLock fan in United States is more male, around 46.5 years old, with strong Career Orientation tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for LifeLock in United States
RegionReachAffinity
California123,7440.94×
Texas105,6241.02×
Florida101,6661.25×
New York68,0471.01×
Pennsylvania50,6581.25×
Illinois45,6271.14×
Ohio43,0891.16×
New Jersey37,6631.23×
North Carolina37,4811.04×
Georgia35,6620.96×
Michigan34,0231.08×
Virginia29,5731.01×
Arizona29,0681.18×
Tennessee28,2041.17×
Massachusetts23,9791.01×
Missouri23,0141.19×
Louisiana21,8871.41×
Colorado21,4901.13×
Indiana21,2400.97×
South Carolina20,1741.12×
Washington19,8780.82×
Alabama19,2911.15×
Maryland18,9760.92×
Wisconsin17,4860.97×
Kentucky14,8650.99×
Minnesota14,0850.82×
Oklahoma13,8351.04×
Nevada12,3971.07×
Connecticut12,3301.02×
Oregon11,7870.86×
Kansas9,6201.02×
Mississippi9,6000.97×
Arkansas9,2670.94×
Iowa8,7990.89×
Utah8,4760.79×
Idaho6,0461×
New Mexico5,6990.95×
Nebraska5,6620.94×
New Hampshire5,2331.11×
West Virginia4,7120.84×
Hawaii3,9100.76×
Rhode Island3,8961.02×
Maine3,7720.88×
Delaware3,3801.02×
Montana3,1660.95×
Washington, District of Columbia2,5880.72×
Alaska2,2750.88×
South Dakota2,1100.76×
Wyoming2,0651.16×
North Dakota1,9750.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LifeLock audience
BrandAffinityCategory
Thandie Newton94.86×Movies & TV
Antony Starr79.16×Movies & TV
DocuSign36.8×Technology & Electronics
Thapar University347.54×Business & Career
TeamViewer64.83×Technology & Electronics
Asurion47.34×Business & Career
Home2 Suites by Hilton39.55×Travel & Leisure
Office Depot13.94×Shopping
Laz Alonso79.16×Movies & TV
Atlas16.98×Music & Radio
The UPS Store7.93×Shopping
Angie Stone40.25×Music & Radio
PicMonkey87.85×Internet & Social Media
Stanley Steemer39.93×Home & Garden
Blackbaud40.16×Technology & Electronics
NEC58.31×Technology & Electronics
Avast!42.2×Technology & Electronics
Xerox60.91×Technology & Electronics
FedEx Office19.02×Business & Career
Dice18.21×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LifeLock audience
TraitClusterScore
Career OrientationPOWER2.14
Need for SecurityCONSERVATISM2
LGBTQ+ IdentityOPEN1.92
Quality AwarenessPREMIUM1.76
IndulgenceJOY1.55
PatriotismCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for LifeLock
CountryShare
United States92.1%
India0.9%
United Kingdom0.9%

See LifeLock audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does LifeLock have in United States?

LifeLock has an estimated audience of 1,201,742 people in United States, concentrated in California and Texas.

What is the gender split and age of LifeLock fans?

43.7% of LifeLock fans are female, 56.3% are male, with an average age of 46.5 years.

Which brands do LifeLock fans like most?

LifeLock fans show strongest brand affinity for Thandie Newton (94.86×), Antony Starr (79.16×), and DocuSign (36.8×) over the country average.

Where do LifeLock fans live in United States?

LifeLock fans in United States are most concentrated in California (reach 123,744), Texas (reach 105,624), and Florida (reach 101,666). These three regions account for the largest share of the active audience.

What other brands do LifeLock fans also like?

Beyond LifeLock itself, the audience over-indexes on Antony Starr (79.16×), DocuSign (36.8×), Thapar University (347.54×), and TeamViewer (64.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LifeLock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.