How Stella Got Her Groove Back Audience in United States

How Stella Got Her Groove Back has an estimated audience of 273,998 people in United States. 62.0% are female, 38.0% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Private Practice (TV series), Taye Diggs, Capital One, Google Maps, Idina Menzel.

The average How Stella Got Her Groove Back fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Private Practice (TV series), Taye Diggs, Capital One, with strongest over-indexing on Private Practice (TV series) (169.23× the country average). Demographically, the How Stella Got Her Groove Back audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of How Stella Got Her Groove Back fans

Demographic split for How Stella Got Her Groove Back audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.7
Estimated audience size273,998

Audience persona

The typical How Stella Got Her Groove Back fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Private Practice (TV series).

Top regions in United States

Top regions ranked by reach for How Stella Got Her Groove Back in United States
RegionReachAffinity
California29,5460.98×
Texas27,4341.16×
Florida20,2351.09×
New York18,6811.22×
Georgia14,6011.73×
Illinois10,0741.1×
North Carolina9,6221.17×
Pennsylvania9,3651.02×
Ohio9,3321.11×
Virginia8,3841.26×
Michigan8,3661.17×
Maryland7,5671.61×
New Jersey7,2561.04×
Tennessee6,8441.25×
Louisiana5,6441.6×
Massachusetts5,2860.98×
South Carolina5,1311.24×
Arizona5,0910.91×
Missouri4,7651.08×
Indiana4,6390.93×
Washington4,6170.84×
Alabama4,4721.17×
Mississippi3,9861.77×
Colorado3,7060.86×
Wisconsin3,5620.86×
Kentucky3,2310.94×
Minnesota3,1090.79×
Oklahoma2,9630.97×
Nevada2,9151.1×
Oregon2,7240.87×
Connecticut2,7100.99×
Arkansas2,6101.16×
Kansas1,8240.84×
Iowa1,5710.7×
Utah1,4450.59×
Washington, District of Columbia1,2851.56×
New Mexico1,2320.9×
Nebraska9830.72×
West Virginia9750.76×
Hawaii9680.82×
Delaware9641.28×
Maine8620.88×
Rhode Island8440.97×
Idaho8220.6×
New Hampshire7230.67×
Montana4980.66×
Alaska4010.68×
Vermont4010.83×
South Dakota3560.56×
North Dakota3160.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for How Stella Got Her Groove Back audience
BrandAffinityCategory
Private Practice (TV series)169.23×Movies & TV
Taye Diggs76×Movies & TV
Capital One11.19×Business & Career
Google Maps8.76×Internet & Social Media
Idina Menzel47.1×Movies & TV
Bruce Willis14.58×Movies & TV
AccuWeather12.24×Home & Garden
Diane Keaton10.41×Movies & TV
Ian Somerhalder29.44×Movies & TV
Google News8.49×News
Jennifer Garner16.91×Movies & TV
Horoscope13.08×Health
Matthew McConaughey12.52×Movies & TV
Indeed.com5.69×Business & Career
DeviantArt9.76×Internet & Social Media
Jamie Lee Curtis12.84×Movies & TV
Circle K9.36×Shopping
Diana Ross17.61×Music & Radio
Jason Momoa11.96×Movies & TV
Beetlejuice6.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by How Stella Got Her Groove Back audience
TraitClusterScore
Luxury OrientationPREMIUM1.93
Risk AppetiteTHRILL1.88
Urban LifestyleOPEN1.77
Pet OwnershipJOY1.57
SpiritualityBALANCE1.56
Design AffinityPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for How Stella Got Her Groove Back
CountryShare
United States66.9%
United Kingdom6.5%
France4.9%

See How Stella Got Her Groove Back audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does How Stella Got Her Groove Back have in United States?

How Stella Got Her Groove Back has an estimated audience of 273,998 people in United States, concentrated in California and Texas.

What is the gender split and age of How Stella Got Her Groove Back fans?

62.0% of How Stella Got Her Groove Back fans are female, 38.0% are male, with an average age of 41.7 years.

Which brands do How Stella Got Her Groove Back fans like most?

How Stella Got Her Groove Back fans show strongest brand affinity for Private Practice (TV series) (169.23×), Taye Diggs (76×), and Capital One (11.19×) over the country average.

Where do How Stella Got Her Groove Back fans live in United States?

How Stella Got Her Groove Back fans in United States are most concentrated in California (reach 29,546), Texas (reach 27,434), and Florida (reach 20,235). These three regions account for the largest share of the active audience.

What other brands do How Stella Got Her Groove Back fans also like?

Beyond How Stella Got Her Groove Back itself, the audience over-indexes on Taye Diggs (76×), Capital One (11.19×), Google Maps (8.76×), and Idina Menzel (47.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for How Stella Got Her Groove Back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.