New York University Audience in United States

New York University logo

New York University has an estimated audience of 1,666,589 people in United States. 55.1% are female, 44.9% are male, average age 35.4. Top regions: New York, California, Texas. Top brand affinities: Newcastle University, Fuqua School of Business, Columbia University, Nottingham Trent University, Colgate University.

The average New York University fan in United States is 35.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Newcastle University, Fuqua School of Business, Columbia University, with strongest over-indexing on Newcastle University (68.23× the country average). Demographically, the New York University audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of New York University fans

Demographic split for New York University audience in United States
MetricValue
Female55.1%
Male44.9%
Average age35.4
Estimated audience size1,666,589

Audience persona

The typical New York University fan in United States is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Newcastle University.

Top regions in United States

Top regions ranked by reach for New York University in United States
RegionReachAffinity
New York456,3994.9×
California229,3631.25×
Texas137,6670.96×
New Jersey120,1992.84×
Florida111,0150.98×
Pennsylvania71,3951.27×
Illinois58,3521.05×
Massachusetts57,8961.76×
Virginia53,0821.31×
Georgia52,0921.01×
North Carolina47,9590.96×
Maryland44,7591.56×
Ohio40,2650.78×
Washington37,7901.13×
Michigan36,5460.84×
Connecticut35,1242.1×
Tennessee24,1470.72×
Arizona23,8280.7×
Indiana21,9740.72×
Colorado19,8850.76×
South Carolina19,5560.78×
Minnesota19,2080.8×
Missouri18,9480.71×
Oregon15,9420.83×
Louisiana15,5030.72×
Wisconsin15,2440.61×
Alabama15,1940.65×
Kentucky13,0450.62×
Nevada11,2760.7×
Oklahoma11,1920.6×
Utah9,4360.63×
Mississippi9,1090.66×
Washington, District of Columbia9,1031.82×
Iowa8,8600.65×
Kansas8,7150.66×
Arkansas8,7130.63×
Hawaii8,1601.14×
Rhode Island6,7731.28×
New Hampshire6,4440.98×
Maine5,4110.91×
Delaware5,1611.12×
West Virginia5,1210.66×
Nebraska5,0810.61×
New Mexico4,9620.59×
Idaho4,5160.54×
Vermont2,9971.02×
Montana2,3080.5×
South Dakota1,9020.49×
Alaska1,7960.5×
North Dakota1,7360.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York University audience
BrandAffinityCategory
Newcastle University68.23×Business & Career
Fuqua School of Business65.91×Business & Career
Columbia University18.53×Business & Career
Nottingham Trent University65.66×Business & Career
Colgate University23.74×Business & Career
Drake University20.63×Business & Career
London School of Economics29.74×Business & Career
Northeastern University30.77×Business & Career
Gina Carano15.11×Movies & TV
University of Birmingham55.05×Business & Career
Carnegie Mellon University25.05×Business & Career
University of Cambridge21×Business & Career
University of Manchester59.1×Business & Career
Princeton University20.71×Business & Career
Yale University19.03×Business & Career
EdX14.32×Kids & Family
Seattle Art Museum42.42×Arts & Culture
Georgetown University13.37×Business & Career
University of Pennsylvania15.99×Business & Career
King's College London42.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York University audience
TraitClusterScore
Design AffinityPREMIUM1.61
SustainabilityBALANCE1.58
Career OrientationPOWER1.49
IndulgenceJOY1.48
Urban LifestyleOPEN1.42
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for New York University
CountryShare
United States29.5%
China7.2%
India6.2%

See New York University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does New York University have in United States?

New York University has an estimated audience of 1,666,589 people in United States, concentrated in New York and California.

What is the gender split and age of New York University fans?

55.1% of New York University fans are female, 44.9% are male, with an average age of 35.4 years.

Which brands do New York University fans like most?

New York University fans show strongest brand affinity for Newcastle University (68.23×), Fuqua School of Business (65.91×), and Columbia University (18.53×) over the country average.

Where do New York University fans live in United States?

New York University fans in United States are most concentrated in New York (reach 456,399), California (reach 229,363), and Texas (reach 137,667). These three regions account for the largest share of the active audience.

What other brands do New York University fans also like?

Beyond New York University itself, the audience over-indexes on Fuqua School of Business (65.91×), Columbia University (18.53×), Nottingham Trent University (65.66×), and Colgate University (23.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.