Rascasse Audience Intelligence

New York University Audience in United States

Name: New York University — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about New York University in United States — modelled from more than twelve digital signal sources. New York University has an estimated audience of 1,666,589 people in United States.

#82among University in United States #1331among POI in United States #1180in Business & Career

The average New York University fan in United States is 35.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Newcastle University, Fuqua School of Business, Gina Carano, with strongest over-indexing on Newcastle University (68.23× the country average).

Demographically, the New York University audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York University fan in United States is more female, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Newcastle University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York University profile in United States.

Audience size

1.7M

in United States

Gender

55.1%♀

44.9% male

Age

35.4

average years

Country rank

#16394

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of New York University fans

55.1% are female, 44.9% are male, average age 35.4.

Fig. 02

Gender split

55.1%

Female

44.9%

Male

Demographic split for New York University audience in United States
Metric	Value
Female	55.1%
Male	44.9%
Average age	35.4
Estimated audience size	1,666,589

Fig. 03

Age distribution

Age distribution of the New York University audience in United States
Age bracket	Share	%
16-19		30%
20-29		21%
30-39		18%
40-49		16%
50+		14%

Fig. 04

Worldwide distribution

29.5%

of the worldwide New York University audience comes from United States.

Worldwide audience distribution share by country for New York University
Country	Share
United States	29.5%
China	7.1%
India	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York University audience in United States is strongest.

Fig. 05

Top regions by affinity

New York University fans by region: top regions in United States
#	Region	Reach	×
01	New York	~700K	7.24×
02	New Jersey	~100K	3.03×
03	Connecticut	~30K	1.87×
04	Washington, District of Columbia	~8K	1.64×
05	Massachusetts	~50K	1.58×
06	Maryland	~40K	1.45×
07	Virginia	~50K	1.21×
08	Rhode Island	~6K	1.19×
09	California	~200K	1.18×
10	Pennsylvania	~70K	1.16×
11	Hawaii	~8K	1.12×
12	Delaware	~5K	1.11×
13	Washington	~30K	1.03×
14	Vermont	~3K	1.03×
15	Illinois	~50K	0.98×
16	Texas	~100K	0.97×
17	New Hampshire	~6K	0.96×
18	Georgia	~50K	0.93×
19	Maine	~5K	0.91×
20	Florida	~100K	0.87×
21	North Carolina	~40K	0.87×
22	Oregon	~20K	0.84×
23	Minnesota	~20K	0.77×
24	Michigan	~30K	0.76×
25	Colorado	~20K	0.75×
26	South Carolina	~20K	0.75×
27	Ohio	~40K	0.74×
28	Indiana	~20K	0.73×
29	Alaska	~3K	0.72×
30	West Virginia	~6K	0.71×
31	Arizona	~20K	0.70×
32	Tennessee	~20K	0.70×
33	Louisiana	~20K	0.70×
34	Nevada	~10K	0.70×
35	Arkansas	~10K	0.70×
36	Kansas	~9K	0.70×
37	New Mexico	~6K	0.70×
38	Mississippi	~9K	0.69×
39	North Dakota	~2K	0.69×
40	Nebraska	~6K	0.68×
41	South Dakota	~3K	0.68×
42	Missouri	~20K	0.67×
43	Alabama	~20K	0.67×
44	Utah	~10K	0.66×
45	Iowa	~9K	0.66×
46	Montana	~3K	0.66×
47	Idaho	~5K	0.65×
48	Kentucky	~10K	0.64×
49	Oklahoma	~10K	0.63×
50	Wisconsin	~20K	0.62×

Affinity by region — New York University, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York University audience
#	Interest	Category	×
01	Newcastle University	Business & Career	68.23×
02	Fuqua School of Business	Business & Career	65.91×
03	Nottingham Trent University	Business & Career	65.66×
04	University of Manchester	Business & Career	59.10×
05	University of Birmingham	Business & Career	55.05×
06	King's College London	Business & Career	42.88×
07	Seattle Art Museum	Arts & Culture	42.42×
08	Northeastern University	Business & Career	30.77×
09	London School of Economics	Business & Career	29.74×
10	Carnegie Mellon University	Business & Career	25.05×
11	Colgate University	Business & Career	23.74×
12	University of Cambridge	Business & Career	21.00×
13	Princeton University	Business & Career	20.71×
14	Drake University	Business & Career	20.63×
15	Yale University	Business & Career	19.03×
16	Columbia University	Business & Career	18.53×
17	University of Pennsylvania	Business & Career	15.99×
18	Gina Carano	Movies & TV	15.11×
19	EdX	Kids & Family	14.32×
20	Georgetown University	Business & Career	13.37×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by New York University audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.71×
Tradition	CONSERVATISM	1.47×
Early Adopter Mentality	POWER	1.46×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by New York University audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.88×
Pet Ownership	JOY	0.99×
Family Orientation	CONSERVATISM	1.01×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does New York University have in United States?

New York University has an estimated audience of 1,666,589 people in United States, concentrated in New York and California.

What is the gender split and age of New York University fans?

55.1% of New York University fans are female, 44.9% are male, with an average age of 35.4 years.

Which brands do New York University fans like most?

New York University fans show strongest brand affinity for Newcastle University (68.23×), Fuqua School of Business (65.91×), and Gina Carano (15.11×) over the country average.

Where do New York University fans live in United States?

New York University fans in United States are most concentrated in New York (reach ~700K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do New York University fans also like?

Beyond New York University itself, the audience over-indexes on Fuqua School of Business (65.91×), Gina Carano (15.11×), Columbia University (18.53×), and Nottingham Trent University (65.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

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University of California, Los Angeles (6,780,551)

See New York University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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