Rascasse Audience Intelligence

Northeastern University Audience in United States

A data profile of the people who buy, follow and care about Northeastern University in United States — modelled from more than twelve digital signal sources. Northeastern University has an estimated audience of 1,065,845 people in United States.

#132among University in United States#2015among POI in United States#1499in Business & Career

The average Northeastern University fan in United States is 33.5 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include New York University, Western Governors University, University of California, with strongest over-indexing on New York University (30.77× the country average).

Demographically, the Northeastern University audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northeastern University fan in United States is more female, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for New York University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northeastern University profile in United States.

Audience size
1.1M
in United States
Gender
60.1%♀
39.9% male
Age
33.5
average years
Country rank
#22710
POI in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northeastern University fans

60.1% are female, 39.9% are male, average age 33.5.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Northeastern University audience in United States
MetricValue
Female60.1%
Male39.9%
Average age33.5
Estimated audience size1,065,845
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Northeastern University audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Northeastern University audience comes from United States.

Worldwide audience distribution share by country for Northeastern University
CountryShare
United States70.8%
India3.6%
Italy2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northeastern University audience in United States is strongest.

Fig. 05

Top regions by affinity

Northeastern University fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K15.60×
02Rhode Island~8K2.45×
03New Hampshire~10K2.35×
04Connecticut~20K2.31×
05Maine~7K1.85×
06New Jersey~50K1.67×
07Vermont~3K1.65×
08New York~90K1.44×
09Washington, District of Columbia~5K1.41×
10Maryland~20K1.14×
11Virginia~20K0.96×
12Illinois~30K0.93×
13Delaware~3K0.93×
14Washington~20K0.91×
15California~100K0.89×
16Pennsylvania~30K0.88×
17Hawaii~4K0.79×
18North Carolina~20K0.69×
19Texas~50K0.59×
20Florida~40K0.59×
21Colorado~9K0.54×
22Arkansas~5K0.54×
23Georgia~20K0.53×
24Oregon~6K0.52×
25Louisiana~7K0.51×
26Alaska~1K0.51×
27Minnesota~7K0.49×
28North Dakota~1K0.48×
29South Carolina~8K0.47×
30South Dakota~1K0.47×
31Michigan~10K0.46×
32Oklahoma~5K0.45×
33Montana~1K0.45×
34Kansas~4K0.44×
35Ohio~10K0.43×
36Nebraska~2K0.42×
37West Virginia~2K0.42×
38Tennessee~9K0.41×
39Indiana~8K0.41×
40Wisconsin~7K0.41×
41Arizona~9K0.40×
42Missouri~7K0.40×
43New Mexico~2K0.40×
44Nevada~4K0.39×
45Iowa~3K0.39×
46Idaho~2K0.39×
47Utah~4K0.38×
48Mississippi~3K0.38×
49Kentucky~5K0.37×
50Alabama~5K0.33×
Fig. 06

Affinity by region

Affinity by region — Northeastern University, United States
0.33×1.00×15.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northeastern University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northeastern University audience
#·InterestCategoryAffinity×
01Hickory FarmsShopping32.26×
02New York UniversityBusiness & Career30.77×
03Western Governors UniversityBusiness & Career29.40×
04Trend MicroTechnology & Electronics21.65×
05RingCentralTechnology & Electronics19.70×
06Colgate UniversityBusiness & Career19.39×
07Carnegie Mellon UniversityBusiness & Career19.32×
08University of CaliforniaBusiness & Career17.67×
09Thandie NewtonMovies & TV12.06×
10Wendy WilliamsMovies & TV12.06×
11University of Southern CaliforniaBusiness & Career11.55×
12Michigan State UniversityBusiness & Career10.83×
13Business schoolBusiness & Career8.55×
14FlightAwareTravel & Leisure7.63×
15Sustainable energyHome & Garden6.35×
16LinkedInInternet & Social Media4.99×
17Renewable energyBusiness & Career4.33×
18FedExBusiness & Career4.06×
19Mortgage loansBusiness & Career2.85×
20AirbnbTravel & Leisure2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northeastern University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northeastern University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.11×
Career OrientationPOWER2.01×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northeastern University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Healthy LifestyleBALANCE0.84×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northeastern University have in United States?

Northeastern University has an estimated audience of 1,065,845 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Northeastern University fans?

60.1% of Northeastern University fans are female, 39.9% are male, with an average age of 33.5 years.

03

Which brands do Northeastern University fans like most?

Northeastern University fans show strongest brand affinity for New York University (30.77×), Western Governors University (29.4×), and University of California (17.67×) over the country average.

04

Where do Northeastern University fans live in United States?

Northeastern University fans in United States are most concentrated in Massachusetts (reach ~300K), California (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Northeastern University fans also like?

Beyond Northeastern University itself, the audience over-indexes on Western Governors University (29.4×), University of California (17.67×), Sustainable energy (6.35×), and Colgate University (19.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Northeastern University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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