Northeastern University Audience in United States

Northeastern University logo

Northeastern University has an estimated audience of 1,065,845 people in United States. 60.1% are female, 39.9% are male, average age 33.5. Top regions: Massachusetts, California, New York. Top brand affinities: Lulu 黃路梓茵, Alaska, Goop, Governor of Michigan, Wok.

The average Northeastern University fan in United States is 33.5 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Lulu 黃路梓茵, Alaska, Goop, with strongest over-indexing on Lulu 黃路梓茵 (12.06× the country average). Demographically, the Northeastern University audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Northeastern University fans

Demographic split for Northeastern University audience in United States
MetricValue
Female60.1%
Male39.9%
Average age33.5
Estimated audience size1,065,845

Audience persona

The typical Northeastern University fan in United States is more female, around 33.5 years old, with strong Career Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Northeastern University in United States
RegionReachAffinity
Massachusetts256,01312.19×
California121,6231.04×
New York100,5071.69×
Texas57,3410.63×
New Jersey51,8021.91×
Florida47,3120.66×
Illinois38,2331.08×
Pennsylvania35,1120.98×
Virginia28,3361.09×
Connecticut27,5992.58×
North Carolina23,9010.75×
Washington23,2051.09×
Maryland23,1081.26×
Georgia19,3470.59×
Ohio15,4920.47×
Michigan13,8550.5×
New Hampshire10,7042.55×
Colorado9,8930.59×
Tennessee9,0580.42×
Rhode Island8,9182.63×
Arizona8,7230.4×
Indiana8,6350.44×
Minnesota7,9620.52×
South Carolina7,7180.48×
Maine7,4041.94×
Oregon6,9460.57×
Wisconsin6,8960.43×
Missouri6,8200.4×
Washington, District of Columbia5,2341.63×
Louisiana5,1570.38×
Oklahoma5,1120.43×
Kentucky4,4590.33×
Alabama4,2640.29×
Hawaii3,9040.85×
Nevada3,7430.36×
Utah3,3030.35×
Vermont3,2431.73×
Iowa3,1650.36×
Arkansas3,1300.36×
Kansas2,9940.36×
Delaware2,6010.88×
Mississippi2,2840.26×
Nebraska1,7440.33×
New Mexico1,7210.32×
West Virginia1,6440.33×
Idaho1,4650.27×
Montana8600.29×
South Dakota6760.27×
Alaska5970.26×
North Dakota5770.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northeastern University audience
BrandAffinityCategory
Lulu 黃路梓茵12.06×Movies & TV
Alaska5.76×Travel & Leisure
Goop9.13×Internet & Social Media
Governor of Michigan11.42×Politics & Society
Wok8.2×Food & Beverages
TV Fanatic13.07×Movies & TV
headspace11.39×Health
Harlow14.07×Travel & Leisure
No Escape (1994 film)13.18×Movies & TV
Grinch4.45×Movies & TV
El Paso County, Colorado13.26×Travel & Leisure
Jesse Plemons3.43×Movies & TV
Google Home6.2×Technology & Electronics
Grace Slick7.78×Music & Radio
Fairy godmother6.63×Literature
Vocal harmony3.95×Music & Radio
Hickok4514.83×Internet & Social Media
Cherish (group)9.28×Music & Radio
Guitar pedalboard14.86×Music & Radio
Natural rubber1.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northeastern University audience
TraitClusterScore
Career OrientationPOWER1.62
SustainabilityBALANCE1.57
Community OrientationOPEN1.36
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.3
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Northeastern University
CountryShare
United States71.0%
India3.7%
Italy2.4%

See Northeastern University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Northeastern University have in United States?

Northeastern University has an estimated audience of 1,065,845 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Northeastern University fans?

60.1% of Northeastern University fans are female, 39.9% are male, with an average age of 33.5 years.

Which brands do Northeastern University fans like most?

Northeastern University fans show strongest brand affinity for Lulu 黃路梓茵 (12.06×), Alaska (5.76×), and Goop (9.13×) over the country average.

Where do Northeastern University fans live in United States?

Northeastern University fans in United States are most concentrated in Massachusetts (reach 256,013), California (reach 121,623), and New York (reach 100,507). These three regions account for the largest share of the active audience.

What other brands do Northeastern University fans also like?

Beyond Northeastern University itself, the audience over-indexes on Alaska (5.76×), Goop (9.13×), Governor of Michigan (11.42×), and Wok (8.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northeastern University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.