Hickory Farms Audience in United States

Hickory Farms logo

Hickory Farms has an estimated audience of 674,601 people in United States. 67.9% are female, 32.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Anne Burrell, Fuqua School of Business, LibreOffice, Key Food, TCBY.

The average Hickory Farms fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anne Burrell, Fuqua School of Business, LibreOffice, with strongest over-indexing on Anne Burrell (24.9× the country average). Demographically, the Hickory Farms audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Hickory Farms fans

Demographic split for Hickory Farms audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.3
Estimated audience size674,601

Audience persona

The typical Hickory Farms fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Hickory Farms in United States
RegionReachAffinity
California61,2300.83×
Texas41,6050.72×
Florida35,1110.77×
Pennsylvania32,4161.43×
Ohio27,8991.34×
North Carolina27,5571.36×
New York25,6480.68×
Washington20,6731.53×
Virginia19,4391.18×
Illinois18,1910.81×
Arizona16,7301.21×
Tennessee15,0121.11×
Oregon13,7721.78×
Indiana13,2921.08×
Missouri12,6241.16×
Georgia12,3810.6×
Colorado12,0041.13×
Michigan11,8590.67×
South Carolina11,3241.12×
Idaho10,2653.03×
New Jersey9,8270.57×
Maryland8,9940.78×
Oklahoma8,3111.11×
Utah7,4571.23×
Kentucky7,4460.88×
Alabama6,8440.73×
Nevada6,7361.03×
West Virginia6,7252.14×
Massachusetts6,5920.5×
Minnesota6,2330.64×
Kansas5,7991.09×
Iowa5,6531.02×
Connecticut4,7320.7×
New Mexico4,3701.29×
Nebraska4,0531.2×
Wisconsin3,5060.35×
Arkansas3,1740.57×
Mississippi3,1030.56×
Louisiana3,0320.35×
Montana2,4631.32×
Maine2,3790.98×
Delaware2,2641.22×
Wyoming2,0522.05×
New Hampshire2,0490.77×
South Dakota1,6791.08×
North Dakota1,4161.02×
Rhode Island1,1600.54×
Hawaii8700.3×
Vermont8570.72×
Alaska6390.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hickory Farms audience
BrandAffinityCategory
Anne Burrell24.9×Food & Beverages
Fuqua School of Business105.23×Business & Career
LibreOffice86.83×Technology & Electronics
Key Food37.37×Shopping
TCBY59.26×Food & Beverages
AutoZone6.36×Cars & Mobility
Oscar Isaac20.54×Movies & TV
Juicy Juice50.49×Food & Beverages
Pocket Gamer61.77×Games
Flipp24.71×Shopping
Seattle Art Museum63.97×Arts & Culture
Kenmore, Washington73.75×Travel & Leisure
Corner Bakery Cafe34.82×Food & Beverages
Paperless Post28.89×Shopping
Santa Barbara Bowl116.57×
Geoffrey Zakarian67.89×Food & Beverages
Yu-Gi-Oh! GX44.9×Movies & TV
University of Manitoba120.06×Business & Career
DuckDuckGo10.57×Internet & Social Media
PPG Industries27.05×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hickory Farms audience
TraitClusterScore
IndulgenceJOY1.97
Quality AwarenessPREMIUM1.71
Design AffinityPREMIUM1.69
Price SensitivityPREMIUM1.57
DIY MentalityTHRILL1.41
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Hickory Farms
CountryShare
United States86.7%
Canada5.9%
Japan3.8%

See Hickory Farms audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Hickory Farms have in United States?

Hickory Farms has an estimated audience of 674,601 people in United States, concentrated in California and Texas.

What is the gender split and age of Hickory Farms fans?

67.9% of Hickory Farms fans are female, 32.1% are male, with an average age of 40.3 years.

Which brands do Hickory Farms fans like most?

Hickory Farms fans show strongest brand affinity for Anne Burrell (24.9×), Fuqua School of Business (105.23×), and LibreOffice (86.83×) over the country average.

Where do Hickory Farms fans live in United States?

Hickory Farms fans in United States are most concentrated in California (reach 61,230), Texas (reach 41,605), and Florida (reach 35,111). These three regions account for the largest share of the active audience.

What other brands do Hickory Farms fans also like?

Beyond Hickory Farms itself, the audience over-indexes on Fuqua School of Business (105.23×), LibreOffice (86.83×), Key Food (37.37×), and TCBY (59.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hickory Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.