Rascasse Audience Intelligence

Hickory Farms Target Market in United States

A data profile of the people who buy, follow and care about Hickory Farms in United States — modelled from more than twelve digital signal sources. Hickory Farms has an estimated audience of 671,343 people in United States.

#3160among Brand in United States#448in Shopping

The average Hickory Farms fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fuqua School of Business, LibreOffice, Key Food, with strongest over-indexing on Fuqua School of Business (105.23× the country average).

Demographically, the Hickory Farms audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hickory Farms fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Fuqua School of Business.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hickory Farms profile in United States.

Audience size
671K
in United States
Gender
67.9%♀
32.1% male
Age
40.3
average years
Country rank
#30656
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hickory Farms

67.9% are female, 32.1% are male, average age 40.3.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Hickory Farms audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.3
Estimated audience size671,343
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Hickory Farms audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4919%
50+24%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Hickory Farms audience comes from United States.

Worldwide audience distribution share by country for Hickory Farms
CountryShare
United States87.0%
Canada6.0%
Japan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hickory Farms audience in United States is strongest.

Fig. 05

Top regions by affinity

Hickory Farms customers by region in United States
#RegionReachAffinity×
01Idaho~10K3.16×
02West Virginia~7K2.12×
03Wyoming~2K2.06×
04Oregon~10K1.72×
05Washington~20K1.42×
06Montana~3K1.35×
07Pennsylvania~30K1.34×
08New Mexico~5K1.34×
09North Carolina~30K1.28×
10Ohio~30K1.25×
11Delaware~2K1.24×
12Nebraska~4K1.18×
13Arizona~20K1.17×
14Virginia~20K1.16×
15Utah~7K1.16×
16Colorado~10K1.14×
17Oklahoma~9K1.14×
18Missouri~10K1.13×
19North Dakota~2K1.12×
20South Carolina~10K1.09×
21Tennessee~10K1.08×
22Kansas~6K1.07×
23South Dakota~2K1.07×
24Nevada~7K1.04×
25Indiana~10K1.03×
26Iowa~6K1.01×
27Maine~2K1.00×
28Kentucky~7K0.88×
29Vermont~1K0.86×
30New Hampshire~2K0.84×
31California~60K0.77×
32Maryland~9K0.77×
33Alabama~7K0.77×
34Florida~30K0.75×
35Illinois~20K0.74×
36Alaska~1K0.71×
37Connecticut~5K0.69×
38Texas~40K0.67×
39Michigan~10K0.66×
40New York~20K0.64×
41Minnesota~6K0.64×
42Mississippi~4K0.64×
43Arkansas~4K0.64×
44Rhode Island~1K0.64×
45Georgia~10K0.57×
46New Jersey~10K0.55×
47Hawaii~2K0.52×
48Massachusetts~7K0.50×
49Louisiana~4K0.44×
50Wisconsin~4K0.40×
Fig. 06

Affinity by region

Affinity by region — Hickory Farms, United States
0.40×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hickory Farms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hickory Farms audience
#·InterestCategoryAffinity×
01University of ManitobaBusiness & Career120.06×
02Santa Barbara BowlEvent116.57×
03Fuqua School of BusinessBusiness & Career105.23×
04LibreOfficeTechnology & Electronics86.83×
05Kenmore, WashingtonTravel & Leisure73.75×
06Geoffrey ZakarianFood & Beverages67.89×
07Seattle Art MuseumArts & Culture63.97×
08Pocket GamerGames61.77×
09TCBYFood & Beverages59.26×
10Juicy JuiceFood & Beverages50.49×
11Yu-Gi-Oh! GXMovies & TV44.90×
12San Jose EarthquakesSports38.00×
13Key FoodShopping37.37×
14Corner Bakery CafeFood & Beverages34.82×
15Paperless PostShopping28.89×
16Anne BurrellFood & Beverages24.90×
17FlippShopping24.71×
18Oscar IsaacMovies & TV20.54×
19DuckDuckGoInternet & Social Media10.57×
20AutoZoneCars & Mobility6.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hickory Farms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hickory Farms audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.86×
IndulgenceJOY1.84×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hickory Farms audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
DIY MentalityTHRILL1.08×
Sports ActivityPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hickory Farms's target market in United States?

Hickory Farms's target market in United States covers an estimated 671,343 people, concentrated in California and Texas.

02

What is the gender split and age of Hickory Farms customers?

67.9% of the Hickory Farms audience are female, 32.1% are male, with an average age of 40.3 years.

03

Which brands do Hickory Farms fans like most?

Hickory Farms fans show strongest brand affinity for Fuqua School of Business (105.23×), LibreOffice (86.83×), and Key Food (37.37×) over the country average.

04

Where do Hickory Farms fans live in United States?

Hickory Farms fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hickory Farms fans also like?

Beyond Hickory Farms itself, the audience over-indexes on LibreOffice (86.83×), Key Food (37.37×), TCBY (59.26×), and Anne Burrell (24.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hickory Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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