Kenmore, Washington Audience in United States

Kenmore, Washington has an estimated audience of 297,878 people in United States. 59.8% are female, 40.2% are male, average age 44.9. Top brand affinities: Titanic (1997 film), SINUSITIS, See's Candies, The UPS Store, Auntie Anne's.

Top brand affinities include Titanic (1997 film), SINUSITIS, See's Candies, with strongest over-indexing on Titanic (1997 film) (53.27× the country average). Demographically, the Kenmore, Washington audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Kenmore, Washington fans

Demographic split for Kenmore, Washington audience in United States
MetricValue
Female59.8%
Male40.2%
Average age44.9
Estimated audience size297,878

Audience persona

The typical Kenmore, Washington fan in United States is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Titanic (1997 film).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenmore, Washington audience
BrandAffinityCategory
Titanic (1997 film)53.27×Movies & TV
SINUSITIS131.91×Health
See's Candies34.11×Shopping
The UPS Store9.14×Shopping
Auntie Anne's69.38×Food & Beverages
Jell-O64.13×Food & Beverages
Cool Whip66.6×Food & Beverages
Hunter Douglas59.98×Home & Garden
Hickory Farms53.54×Shopping
McAfee28.95×Technology & Electronics
AutoZone4.51×Cars & Mobility
Buffalo Sabres16.37×Sports
MSN4.11×News
Laurence Fishburne18.62×Movies & TV
Dollar General3.89×Shopping
FlightAware9.96×Travel & Leisure
Hobby Lobby3.67×Home & Garden
OpenTable10.9×Food & Beverages
Vitamix20.98×Home & Garden
Staples (Canada)3.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenmore, Washington audience
TraitClusterScore
IndulgenceJOY1.63
Community OrientationOPEN1.52
Design AffinityPREMIUM1.51
Price SensitivityPREMIUM1.41
Convenience OrientationPREMIUM1.34
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Kenmore, Washington
CountryShare
United States57.8%
Canada8.6%
Australia8.0%

See Kenmore, Washington audiences in other countries

More Department store audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenmore, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.