Rascasse Audience Intelligence

Vitamix Target Market in United States

A data profile of the people who buy, follow and care about Vitamix in United States — modelled from more than twelve digital signal sources. Vitamix has an estimated audience of 1,495,291 people in United States.

#1854among Brand in United States#942in Home & Garden

The average Vitamix fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Blender, Breville, Juicer, with strongest over-indexing on Blender (14.66× the country average).

Demographically, the Vitamix audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitamix fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Blender.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamix profile in United States.

Audience size
1.5M
in United States
Gender
70.7%♀
29.3% male
Age
42.8
average years
Country rank
#17812
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vitamix

70.7% are female, 29.3% are male, average age 42.8.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Vitamix audience in United States
MetricValue
Female70.7%
Male29.3%
Average age42.8
Estimated audience size1,495,291
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Vitamix audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Vitamix audience comes from United States.

Worldwide audience distribution share by country for Vitamix
CountryShare
United States44.8%
Canada6.2%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamix audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitamix customers by region in United States
#RegionReachAffinity×
01Washington~50K1.54×
02California~300K1.53×
03Oregon~30K1.53×
04Vermont~3K1.28×
05Hawaii~8K1.27×
06Ohio~60K1.26×
07Colorado~30K1.24×
08Maine~6K1.19×
09Massachusetts~30K1.16×
10Washington, District of Columbia~5K1.16×
11New York~100K1.15×
12Alaska~4K1.14×
13Illinois~60K1.13×
14New Hampshire~7K1.13×
15Idaho~8K1.11×
16New Jersey~40K1.10×
17Montana~5K1.09×
18Arizona~30K1.08×
19Nevada~20K1.06×
20Minnesota~20K1.03×
21Utah~10K1.03×
22Texas~100K1.02×
23Virginia~40K1.02×
24Connecticut~20K1.02×
25North Carolina~40K0.98×
26New Mexico~7K0.98×
27Georgia~50K0.97×
28Maryland~30K0.97×
29Michigan~40K0.96×
30Florida~100K0.95×
31Wisconsin~20K0.94×
32Pennsylvania~50K0.92×
33Rhode Island~4K0.92×
34Kansas~10K0.89×
35Iowa~10K0.87×
36Delaware~4K0.87×
37Tennessee~30K0.86×
38North Dakota~3K0.86×
39Oklahoma~10K0.85×
40Nebraska~6K0.83×
41South Dakota~3K0.82×
42Missouri~20K0.80×
43South Carolina~20K0.80×
44Arkansas~10K0.80×
45Indiana~20K0.76×
46Kentucky~10K0.73×
47Louisiana~10K0.70×
48West Virginia~5K0.70×
49Alabama~10K0.66×
50Mississippi~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Vitamix, United States
0.62×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamix audience
#·InterestCategoryAffinity×
01BlendtecHome & Garden60.48×
02BlenderBottleHome & Garden32.17×
03BrevilleHome & Garden27.87×
04Stacy KeiblerMovies & TV24.99×
05JuicerFood & Beverages16.89×
06Carmen ElectraMovies & TV16.14×
07CuisinartHome & Garden15.16×
08BlenderHome & Garden14.66×
09Le CreusetHome & Garden13.03×
10Anne BurrellFood & Beverages11.68×
11Non-stick surfaceHome & Garden10.26×
12WalgreensShopping4.00×
13Dollar TreeShopping3.84×
14The UPS StoreShopping3.49×
15Nordstrom rackFashion & Accessoires3.29×
16MarshallsFashion & Accessoires3.21×
17Whole Foods MarketShopping3.16×
18Macy'sShopping3.13×
19Dollar GeneralShopping2.91×
20Kohl'sShopping2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitamix audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.18×
Healthy LifestyleBALANCE3.92×
Convenience OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitamix audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.13×
ExtroversionTHRILL1.30×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vitamix's target market in United States?

Vitamix's target market in United States covers an estimated 1,495,291 people, concentrated in California and Texas.

02

What is the gender split and age of Vitamix customers?

70.7% of the Vitamix audience are female, 29.3% are male, with an average age of 42.8 years.

03

Which brands do Vitamix fans like most?

Vitamix fans show strongest brand affinity for Blender (14.66×), Breville (27.87×), and Juicer (16.89×) over the country average.

04

Where do Vitamix fans live in United States?

Vitamix fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vitamix fans also like?

Beyond Vitamix itself, the audience over-indexes on Breville (27.87×), Juicer (16.89×), Walgreens (4×), and Dollar Tree (3.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Vitamix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitamix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →