Vitamix Audience in United States
Vitamix has an estimated audience of 1,508,448 people in United States. 70.7% are female, 29.3% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Blender, Anne Burrell, Breville, Juicer, Walgreens.
The average Vitamix fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Blender, Anne Burrell, Breville, with strongest over-indexing on Blender (14.66× the country average). Demographically, the Vitamix audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Software
Demographics of Vitamix fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 42.8 |
| Estimated audience size | 1,508,448 |
Audience persona
The typical Vitamix fan in United States is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Blender.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 266,533 | 1.61× |
| Texas | 139,272 | 1.07× |
| New York | 103,023 | 1.22× |
| Florida | 101,057 | 0.99× |
| Ohio | 60,911 | 1.31× |
| Illinois | 60,043 | 1.19× |
| Washington | 48,421 | 1.6× |
| Pennsylvania | 46,762 | 0.92× |
| Georgia | 46,184 | 0.99× |
| North Carolina | 45,932 | 1.01× |
| New Jersey | 43,890 | 1.14× |
| Michigan | 39,800 | 1.01× |
| Virginia | 38,734 | 1.05× |
| Massachusetts | 36,105 | 1.21× |
| Arizona | 34,300 | 1.11× |
| Colorado | 30,232 | 1.27× |
| Oregon | 27,419 | 1.59× |
| Tennessee | 26,721 | 0.88× |
| Maryland | 25,579 | 0.99× |
| Minnesota | 22,952 | 1.06× |
| Wisconsin | 21,842 | 0.96× |
| Indiana | 21,112 | 0.77× |
| Missouri | 19,660 | 0.81× |
| South Carolina | 18,335 | 0.81× |
| Connecticut | 15,294 | 1.01× |
| Nevada | 15,188 | 1.04× |
| Utah | 13,731 | 1.02× |
| Oklahoma | 13,643 | 0.81× |
| Kentucky | 13,427 | 0.71× |
| Alabama | 13,187 | 0.63× |
| Louisiana | 13,157 | 0.68× |
| Kansas | 10,621 | 0.89× |
| Iowa | 10,391 | 0.84× |
| Arkansas | 9,505 | 0.76× |
| Hawaii | 8,464 | 1.31× |
| Idaho | 8,103 | 1.07× |
| New Mexico | 6,890 | 0.91× |
| Mississippi | 6,796 | 0.55× |
| New Hampshire | 6,481 | 1.09× |
| Maine | 6,429 | 1.19× |
| Nebraska | 6,075 | 0.8× |
| Washington, District of Columbia | 5,350 | 1.18× |
| Montana | 4,333 | 1.04× |
| Rhode Island | 4,172 | 0.87× |
| West Virginia | 4,101 | 0.58× |
| Delaware | 3,569 | 0.86× |
| Alaska | 3,479 | 1.08× |
| Vermont | 3,301 | 1.25× |
| South Dakota | 2,478 | 0.71× |
| North Dakota | 2,302 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blender | 14.66× | Home & Garden |
| Anne Burrell | 11.68× | Food & Beverages |
| Breville | 27.87× | Home & Garden |
| Juicer | 16.89× | Food & Beverages |
| Walgreens | 4× | Shopping |
| Stacy Keibler | 24.99× | Movies & TV |
| Dollar Tree | 3.84× | Shopping |
| Blendtec | 60.48× | Home & Garden |
| Carmen Electra | 16.14× | Movies & TV |
| Whole Foods Market | 3.16× | Shopping |
| Le Creuset | 13.03× | Home & Garden |
| Non-stick surface | 10.26× | Home & Garden |
| Macy's | 3.13× | Shopping |
| The UPS Store | 3.49× | Shopping |
| Dollar General | 2.91× | Shopping |
| Marshalls | 3.21× | Fashion & Accessoires |
| Tombstone (pizza) | 13.73× | Food & Beverages |
| Kohl's | 2.65× | Shopping |
| BlenderBottle | 32.17× | Home & Garden |
| Nordstrom rack | 3.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 3.49 |
| Family Orientation | CONSERVATISM | 2.04 |
| Indulgence | JOY | 1.91 |
| Design Affinity | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.7 |
| Pet Ownership | JOY | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| Canada | 6.3% |
| Japan | 4.1% |
See Vitamix audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
Frequently asked questions
How many fans does Vitamix have in United States?
Vitamix has an estimated audience of 1,508,448 people in United States, concentrated in California and Texas.
What is the gender split and age of Vitamix fans?
70.7% of Vitamix fans are female, 29.3% are male, with an average age of 42.8 years.
Which brands do Vitamix fans like most?
Vitamix fans show strongest brand affinity for Blender (14.66×), Anne Burrell (11.68×), and Breville (27.87×) over the country average.
Where do Vitamix fans live in United States?
Vitamix fans in United States are most concentrated in California (reach 266,533), Texas (reach 139,272), and New York (reach 103,023). These three regions account for the largest share of the active audience.
What other brands do Vitamix fans also like?
Beyond Vitamix itself, the audience over-indexes on Anne Burrell (11.68×), Breville (27.87×), Juicer (16.89×), and Walgreens (4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vitamix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.