Blender Audience in United States

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Blender has an estimated audience of 12,388,674 people in United States. 65.1% are female, 34.9% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Eyewear, Jamba Juice, Macy's, Target Corporation, Costco.

The average Blender fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eyewear, Jamba Juice, Macy's, with strongest over-indexing on Eyewear (3.8× the country average). Demographically, the Blender audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Blender fans

Demographic split for Blender audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.6
Estimated audience size12,388,674

Audience persona

The typical Blender fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Eyewear.

Top regions in United States

Top regions ranked by reach for Blender in United States
RegionReachAffinity
California2,157,7561.58×
Texas1,217,6591.14×
Florida876,9581.05×
New York683,2490.99×
Illinois431,1391.04×
Georgia408,6781.07×
Pennsylvania403,3240.97×
Ohio372,2320.98×
North Carolina368,4190.99×
Michigan339,3341.05×
Virginia304,8201.01×
New Jersey302,5560.96×
Washington291,3601.17×
Arizona270,9881.07×
Tennessee242,3580.98×
Indiana237,5731.05×
Massachusetts235,7360.97×
Colorado226,5981.16×
Missouri209,6471.05×
Maryland206,7880.97×
Wisconsin187,7541.01×
Minnesota180,5561.02×
South Carolina168,4370.9×
Oregon168,3521.19×
Alabama167,3370.97×
Louisiana151,5280.95×
Kentucky150,0990.97×
Oklahoma149,5481.09×
Utah147,4251.33×
Nevada122,2581.02×
Connecticut114,4800.92×
Iowa109,5251.07×
Arkansas100,1260.98×
Kansas99,7431.02×
Mississippi88,7980.87×
Idaho69,7781.12×
Nebraska60,2840.97×
New Mexico56,5750.91×
West Virginia49,9050.87×
Hawaii47,7540.9×
New Hampshire43,2110.89×
Maine41,0270.92×
Montana33,2590.97×
Rhode Island32,9760.84×
Washington, District of Columbia31,1860.84×
Delaware27,0000.79×
South Dakota26,4370.92×
North Dakota24,9870.98×
Alaska24,0280.91×
Vermont16,8130.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blender audience
BrandAffinityCategory
Eyewear3.8×Fashion & Accessoires
Jamba Juice7.01×Food & Beverages
Macy's1.81×Shopping
Target Corporation1.55×Shopping
Costco1.62×Shopping
Nordstrom1.84×Shopping
Macy's1.54×Shopping
Aldi1.72×Shopping
Old Navy1.7×Fashion & Accessoires
Starbucks1.69×Food & Beverages
Whole Foods Market1.7×Shopping
Glasses3×Health
Women's clothing1.51×Fashion & Accessoires
IKEA1.77×Home & Garden
Dresses1.53×Fashion & Accessoires
Healthy diet1.77×Health
Veganism1.52×Food & Beverages
Etsy1.74×Fashion & Accessoires
Nordstrom rack1.8×Fashion & Accessoires
Organic food1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blender audience
TraitClusterScore
IndulgenceJOY1.89
Healthy LifestyleBALANCE1.88
ExtroversionTHRILL1.48
SustainabilityBALANCE1.33
Family OrientationCONSERVATISM1.31
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Blender
CountryShare
United States20.7%
China7.2%
Japan4.8%

See Blender audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Blender have in United States?

Blender has an estimated audience of 12,388,674 people in United States, concentrated in California and Texas.

What is the gender split and age of Blender fans?

65.1% of Blender fans are female, 34.9% are male, with an average age of 40.6 years.

Which brands do Blender fans like most?

Blender fans show strongest brand affinity for Eyewear (3.8×), Jamba Juice (7.01×), and Macy's (1.81×) over the country average.

Where do Blender fans live in United States?

Blender fans in United States are most concentrated in California (reach 2,157,756), Texas (reach 1,217,659), and Florida (reach 876,958). These three regions account for the largest share of the active audience.

What other brands do Blender fans also like?

Beyond Blender itself, the audience over-indexes on Jamba Juice (7.01×), Macy's (1.81×), Target Corporation (1.55×), and Costco (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.