Rascasse Audience Intelligence

Blender Audience in United States

A data profile of the people who buy, follow and care about Blender in United States — modelled from more than twelve digital signal sources. Blender has an estimated audience of 12,388,674 people in United States.

#1911among Topic in United States#204in Home & Garden

The average Blender fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyewear, Jamba Juice, Macy's, with strongest over-indexing on Eyewear (3.8× the country average).

Demographically, the Blender audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Creativity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blender fan in United States is more female, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Eyewear.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blender profile in United States.

Audience size
12.4M
in United States
Gender
65.1%♀
34.9% male
Age
40.6
average years
Country rank
#2878
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blender fans

65.1% are female, 34.9% are male, average age 40.6.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Blender audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.6
Estimated audience size12,388,674
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Blender audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Blender audience comes from United States.

Worldwide audience distribution share by country for Blender
CountryShare
United States20.6%
China7.1%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blender audience in United States is strongest.

Fig. 05

Top regions by affinity

Blender fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.52×
02Utah~100K1.32×
03Washington~300K1.16×
04Idaho~70K1.16×
05Oregon~200K1.14×
06Texas~1M1.13×
07Colorado~200K1.11×
08Oklahoma~200K1.10×
09Kansas~100K1.08×
10North Dakota~30K1.07×
11Iowa~100K1.06×
12Arizona~300K1.04×
13Arkansas~100K1.04×
14Georgia~400K1.02×
15Michigan~300K1.02×
16Indiana~200K1.02×
17Missouri~200K1.02×
18Nebraska~60K1.02×
19Montana~40K1.02×
20Nevada~100K1.01×
21Wisconsin~200K1.00×
22Minnesota~200K1.00×
23Alaska~30K1.00×
24Florida~800K0.99×
25Kentucky~200K0.99×
26Illinois~400K0.98×
27Virginia~300K0.98×
28Alabama~200K0.97×
29New Mexico~60K0.97×
30Maine~40K0.97×
31South Dakota~30K0.97×
32Ohio~400K0.96×
33North Carolina~400K0.96×
34Tennessee~200K0.96×
35Pennsylvania~400K0.95×
36Maryland~200K0.95×
37Louisiana~200K0.95×
38New Hampshire~50K0.95×
39New York~600K0.93×
40Massachusetts~200K0.93×
41New Jersey~300K0.91×
42Hawaii~50K0.91×
43Connecticut~100K0.90×
44West Virginia~50K0.90×
45South Carolina~200K0.89×
46Mississippi~90K0.89×
47Vermont~20K0.86×
48Rhode Island~30K0.85×
49Delaware~30K0.81×
50Washington, District of Columbia~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Blender, United States
0.76×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blender audience
#·InterestCategoryAffinity×
01Jamba JuiceFood & Beverages7.01×
02EyewearFashion & Accessoires3.80×
03GlassesHealth3.00×
04Pottery BarnHome & Garden2.07×
05NordstromShopping1.84×
06Macy'sShopping1.81×
07Nordstrom rackFashion & Accessoires1.80×
08IKEAHome & Garden1.77×
09Healthy dietHealth1.77×
10EtsyFashion & Accessoires1.74×
11AldiShopping1.72×
12Whole Foods MarketShopping1.70×
13Old NavyFashion & Accessoires1.70×
14StarbucksFood & Beverages1.69×
15CostcoShopping1.62×
16Organic foodFood & Beverages1.58×
17Target CorporationShopping1.55×
18DressesFashion & Accessoires1.53×
19VeganismFood & Beverages1.52×
20Women's clothingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blender audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.42×
IndulgenceJOY1.40×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blender audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Pet OwnershipJOY0.87×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blender have in United States?

Blender has an estimated audience of 12,388,674 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blender fans?

65.1% of Blender fans are female, 34.9% are male, with an average age of 40.6 years.

03

Which brands do Blender fans like most?

Blender fans show strongest brand affinity for Eyewear (3.8×), Jamba Juice (7.01×), and Macy's (1.81×) over the country average.

04

Where do Blender fans live in United States?

Blender fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Blender fans also like?

Beyond Blender itself, the audience over-indexes on Jamba Juice (7.01×), Macy's (1.81×), Target Corporation (1.55×), and Nordstrom (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Blender audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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