Blender Audience in Germany
A data profile of the people who buy, follow and care about Blender in Germany — modelled from more than twelve digital signal sources. Blender has an estimated audience of 1,303,502 people in Germany.
The average Blender fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vitamix, Juicer, Microwave oven, with strongest over-indexing on Vitamix (35.27× the country average).
Demographically, the Blender audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Blender fan in Germany is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Vitamix.
At a glance
The key figures that characterise the Blender profile in Germany.
Search interest · 12-month trend
Demographics of Blender fans
65.3% are female, 34.7% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 41.0 |
| Estimated audience size | 1,303,502 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Blender audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| China | 7.1% |
| Japan | 4.8% |
Geography
Where the Blender audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.83× | |
| 02 | Berlin | ~70K | 1.28× | |
| 03 | Niedersachsen | ~200K | 1.20× | |
| 04 | Hessen | ~100K | 1.12× | |
| 05 | Baden-Württemberg | ~200K | 1.08× | |
| 06 | Bayern | ~200K | 1.07× | |
| 07 | Hamburg | ~30K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~300K | 0.96× | |
| 09 | Schleswig-Holstein | ~40K | 0.92× | |
| 10 | Rheinland-Pfalz | ~60K | 0.91× | |
| 11 | Sachsen | ~60K | 0.90× | |
| 12 | Saarland | ~10K | 0.83× | |
| 13 | Brandenburg | ~30K | 0.81× | |
| 14 | Thüringen | ~20K | 0.75× | |
| 15 | Sachsen-Anhalt | ~20K | 0.71× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Blender audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vitamix | Home & Garden | 35.27× | ||
| 02 | Juicer | Food & Beverages | 10.98× | ||
| 03 | Whirlpool Corporation | Home & Garden | 9.86× | ||
| 04 | Microwave oven | Home & Garden | 7.30× | ||
| 05 | Cleaning agent | Home & Garden | 7.20× | ||
| 06 | Kitchen utensil | Home & Garden | 6.34× | ||
| 07 | Heat pump | Home & Garden | 6.33× | ||
| 08 | Kitchen stove | Home & Garden | 6.25× | ||
| 09 | Cleaning | Home & Garden | 5.86× | ||
| 10 | Laundry | Home & Garden | 5.69× | ||
| 11 | Kitchenware | Home & Garden | 4.64× | ||
| 12 | Supernaturals | Health | 4.40× | ||
| 13 | Vacuum cleaner | Home & Garden | 4.32× | ||
| 14 | Sunday Natural | Health | 3.28× | ||
| 15 | Therapy | Health | 3.11× | ||
| 16 | IKEA | Home & Garden | 2.44× | ||
| 17 | REWE | Shopping | 2.36× | ||
| 18 | Lidl | Shopping | 2.35× | ||
| 19 | Obi (store) | Shopping | 2.34× | ||
| 20 | Bild | News | 2.09× |
Personality of the Blender audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.07× | |
| Healthy Lifestyle | BALANCE | 2.04× | |
| Indulgence | JOY | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.87× | |
| Sustainability | BALANCE | 1.04× |
Frequently asked questions
How many fans does Blender have in Germany?
Blender has an estimated audience of 1,303,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blender fans?
65.3% of Blender fans are female, 34.7% are male, with an average age of 41.0 years.
Which brands do Blender fans like most?
Blender fans show strongest brand affinity for Vitamix (35.27×), Juicer (10.98×), and Microwave oven (7.3×) over the country average.
Where do Blender fans live in Germany?
Blender fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Blender fans also like?
Beyond Blender itself, the audience over-indexes on Juicer (10.98×), Microwave oven (7.3×), Kitchen utensil (6.34×), and Kitchen stove (6.25×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Blender audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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