Blender Audience in Germany
Blender has an estimated audience of 1,303,502 people in Germany. 65.3% are female, 34.7% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vitamix, Juicer, Microwave oven, Kitchen utensil, Kitchen stove.
The average Blender fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vitamix, Juicer, Microwave oven, with strongest over-indexing on Vitamix (35.27× the country average). Demographically, the Blender audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Blender fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 41.0 |
| Estimated audience size | 1,303,502 |
Audience persona
The typical Blender fan in Germany is more female, around 41.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vitamix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 286,451 | 1× |
| Bayern | 233,770 | 1.12× |
| Baden-Württemberg | 201,387 | 1.13× |
| Niedersachsen | 137,507 | 1.09× |
| Hessen | 115,866 | 1.17× |
| Berlin | 82,008 | 1.41× |
| Rheinland-Pfalz | 60,341 | 0.92× |
| Sachsen | 58,489 | 0.91× |
| Schleswig-Holstein | 44,080 | 0.94× |
| Brandenburg | 33,204 | 0.82× |
| Hamburg | 32,132 | 1.09× |
| Thüringen | 24,210 | 0.73× |
| Sachsen-Anhalt | 23,443 | 0.69× |
| Bremen | 16,811 | 1.51× |
| Mecklenburg-Vorpommern | 16,723 | 0.67× |
| Saarland | 12,681 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitamix | 35.27× | Home & Garden |
| Juicer | 10.98× | Food & Beverages |
| Microwave oven | 7.3× | Home & Garden |
| Kitchen utensil | 6.34× | Home & Garden |
| Kitchen stove | 6.25× | Home & Garden |
| Kitchenware | 4.64× | Home & Garden |
| Laundry | 5.69× | Home & Garden |
| IKEA | 2.44× | Home & Garden |
| Whirlpool Corporation | 9.86× | Home & Garden |
| Cleaning | 5.86× | Home & Garden |
| Cleaning agent | 7.2× | Home & Garden |
| Obi (store) | 2.34× | Shopping |
| Lidl | 2.35× | Shopping |
| Heat pump | 6.33× | Home & Garden |
| REWE | 2.36× | Shopping |
| Bild | 2.09× | News |
| Therapy | 3.11× | Health |
| Vacuum cleaner | 4.32× | Home & Garden |
| Supernaturals | 4.4× | Health |
| 2.13× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 3.06 |
| Design Affinity | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.61 |
| DIY Mentality | THRILL | 1.53 |
| Indulgence | JOY | 1.46 |
| Early Adopter Mentality | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| China | 7.2% |
| Japan | 4.8% |
See Blender audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blender have in Germany?
Blender has an estimated audience of 1,303,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blender fans?
65.3% of Blender fans are female, 34.7% are male, with an average age of 41.0 years.
Which brands do Blender fans like most?
Blender fans show strongest brand affinity for Vitamix (35.27×), Juicer (10.98×), and Microwave oven (7.3×) over the country average.
Where do Blender fans live in Germany?
Blender fans in Germany are most concentrated in Nordrhein-Westfalen (reach 286,451), Bayern (reach 233,770), and Baden-Württemberg (reach 201,387). These three regions account for the largest share of the active audience.
What other brands do Blender fans also like?
Beyond Blender itself, the audience over-indexes on Juicer (10.98×), Microwave oven (7.3×), Kitchen utensil (6.34×), and Kitchen stove (6.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.