Microwave oven Audience in Germany
Microwave oven has an estimated audience of 2,738,213 people in Germany. 63.5% are female, 36.5% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Consumer electronics, Culture, Gala, Smartphones, Tchibo.
The average Microwave oven fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Consumer electronics, Culture, Gala, with strongest over-indexing on Consumer electronics (1.52× the country average). Demographically, the Microwave oven audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Microwave oven fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 44.0 |
| Estimated audience size | 2,738,213 |
Audience persona
The typical Microwave oven fan in Germany is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Consumer electronics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 524,291 | 0.88× |
| Bayern | 515,702 | 1.17× |
| Baden-Württemberg | 386,698 | 1.04× |
| Hessen | 370,563 | 1.78× |
| Berlin | 240,635 | 1.97× |
| Niedersachsen | 168,415 | 0.63× |
| Sachsen | 121,761 | 0.91× |
| Rheinland-Pfalz | 116,215 | 0.85× |
| Brandenburg | 83,865 | 0.99× |
| Sachsen-Anhalt | 69,413 | 0.98× |
| Hamburg | 56,809 | 0.92× |
| Schleswig-Holstein | 55,861 | 0.57× |
| Thüringen | 43,394 | 0.62× |
| Bremen | 34,032 | 1.45× |
| Mecklenburg-Vorpommern | 27,254 | 0.52× |
| Saarland | 24,926 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer electronics | 1.52× | Technology & Electronics |
| Culture | 1.63× | Literature |
| Gala | 1.8× | News |
| Smartphones | 1.53× | Technology & Electronics |
| Tchibo | 2.27× | Shopping |
| Countertop | 3.86× | Home & Garden |
| REWE | 1.51× | Shopping |
| Rossmann | 1.72× | Shopping |
| Kitchen stove | 3.5× | Home & Garden |
| Social media | 1.54× | Business & Career |
| Cuisine | 1.5× | Food & Beverages |
| Natural World | 1.64× | Fashion & Accessoires |
| Kitchen | 1.75× | Home & Garden |
| Wetter.com | 1.58× | Home & Garden |
| Cabinetry | 3.08× | Home & Garden |
| Printing | 1.61× | Technology & Electronics |
| Footwear | 1.51× | Fashion & Accessoires |
| QVC | 2.05× | Movies & TV |
| Cake | 1.78× | Food & Beverages |
| Celebrity | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.15 |
| Convenience Orientation | PREMIUM | 2 |
| Indulgence | JOY | 1.84 |
| Design Affinity | PREMIUM | 1.84 |
| DIY Mentality | THRILL | 1.63 |
| Family Orientation | CONSERVATISM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.1% |
| Brazil | 5.9% |
See Microwave oven audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Microwave oven have in Germany?
Microwave oven has an estimated audience of 2,738,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microwave oven fans?
63.5% of Microwave oven fans are female, 36.5% are male, with an average age of 44.0 years.
Which brands do Microwave oven fans like most?
Microwave oven fans show strongest brand affinity for Consumer electronics (1.52×), Culture (1.63×), and Gala (1.8×) over the country average.
Where do Microwave oven fans live in Germany?
Microwave oven fans in Germany are most concentrated in Nordrhein-Westfalen (reach 524,291), Bayern (reach 515,702), and Baden-Württemberg (reach 386,698). These three regions account for the largest share of the active audience.
What other brands do Microwave oven fans also like?
Beyond Microwave oven itself, the audience over-indexes on Culture (1.63×), Gala (1.8×), Smartphones (1.53×), and Tchibo (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microwave oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.