Rascasse Audience Intelligence

Microwave oven Audience in Germany

A data profile of the people who buy, follow and care about Microwave oven in Germany — modelled from more than twelve digital signal sources. Microwave oven has an estimated audience of 2,738,213 people in Germany.

#1446among Topic in Germany#200in Home & Garden

The average Microwave oven fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Consumer electronics, Culture, Tchibo, with strongest over-indexing on Consumer electronics (1.52× the country average).

Demographically, the Microwave oven audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Individualism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microwave oven fan in Germany is more female, around 44.0 years old, with strong Individualism tendencies and a notable affinity for Consumer electronics.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microwave oven profile in Germany.

Audience size
2.7M
in Germany
Gender
63.5%♀
36.5% male
Age
44.0
average years
Country rank
#2383
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microwave oven fans

63.5% are female, 36.5% are male, average age 44.0.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Microwave oven audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age44.0
Estimated audience size2,738,213
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Microwave oven audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3923%
40-4927%
50+28%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Microwave oven audience comes from Germany.

Worldwide audience distribution share by country for Microwave oven
CountryShare
United States24.9%
United Kingdom6.1%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microwave oven audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microwave oven fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.61×
02Hessen~300K1.46×
03Bremen~30K1.14×
04Sachsen-Anhalt~80K1.08×
05Bayern~500K1.06×
06Brandenburg~90K1.02×
07Saarland~30K1.02×
08Sachsen~100K1.01×
09Baden-Württemberg~400K0.99×
10Rheinland-Pfalz~100K0.99×
11Thüringen~70K0.99×
12Hamburg~60K0.93×
13Mecklenburg-Vorpommern~50K0.91×
14Nordrhein-Westfalen~500K0.88×
15Schleswig-Holstein~80K0.80×
16Niedersachsen~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Microwave oven, Germany
0.79×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microwave oven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microwave oven audience
#·InterestCategoryAffinity×
01CountertopHome & Garden3.86×
02Kitchen stoveHome & Garden3.50×
03CabinetryHome & Garden3.08×
04TchiboShopping2.27×
05QVCMovies & TV2.05×
06CakeFood & Beverages1.78×
07KitchenHome & Garden1.75×
08WaterFood & Beverages1.75×
09RossmannShopping1.72×
10DressesFashion & Accessoires1.65×
11CultureLiterature1.63×
12PrintingTechnology & Electronics1.61×
13CelebrityMovies & TV1.59×
14BoutiquesFashion & Accessoires1.58×
15Social mediaBusiness & Career1.54×
16SmartphonesTechnology & Electronics1.53×
17Consumer electronicsTechnology & Electronics1.52×
18REWEShopping1.51×
19FootwearFashion & Accessoires1.51×
20CuisineFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microwave oven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microwave oven audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.43×
IndulgenceJOY1.39×
MindfulnessBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microwave oven audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Risk AppetiteTHRILL0.88×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microwave oven have in Germany?

Microwave oven has an estimated audience of 2,738,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microwave oven fans?

63.5% of Microwave oven fans are female, 36.5% are male, with an average age of 44.0 years.

03

Which brands do Microwave oven fans like most?

Microwave oven fans show strongest brand affinity for Consumer electronics (1.52×), Culture (1.63×), and Tchibo (2.27×) over the country average.

04

Where do Microwave oven fans live in Germany?

Microwave oven fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Microwave oven fans also like?

Beyond Microwave oven itself, the audience over-indexes on Culture (1.63×), Tchibo (2.27×), Smartphones (1.53×), and Countertop (3.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Microwave oven audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microwave oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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