Rascasse Audience Intelligence

Kitchen stove Audience in Germany

A data profile of the people who buy, follow and care about Kitchen stove in Germany — modelled from more than twelve digital signal sources. Kitchen stove has an estimated audience of 3,374,718 people in Germany.

#1134among Topic in Germany#151in Home & Garden

The average Kitchen stove fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dishwasher, Refrigerator, Washing machine, with strongest over-indexing on Dishwasher (40.16× the country average).

Demographically, the Kitchen stove audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitchen stove fan in Germany is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Dishwasher.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen stove profile in Germany.

Audience size
3.4M
in Germany
Gender
61.1%♀
38.9% male
Age
43.9
average years
Country rank
#1839
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen stove fans

61.1% are female, 38.9% are male, average age 43.9.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Kitchen stove audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age43.9
Estimated audience size3,374,718
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Kitchen stove audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3923%
40-4926%
50+27%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Kitchen stove audience comes from Germany.

Worldwide audience distribution share by country for Kitchen stove
CountryShare
United States26.3%
United Kingdom6.8%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen stove audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitchen stove fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.26×
02Sachsen~200K1.13×
03Sachsen-Anhalt~100K1.13×
04Bremen~30K1.13×
05Thüringen~90K1.08×
06Brandenburg~100K1.06×
07Mecklenburg-Vorpommern~70K1.04×
08Nordrhein-Westfalen~800K1.03×
09Hessen~300K0.99×
10Hamburg~80K0.99×
11Niedersachsen~300K0.96×
12Baden-Württemberg~400K0.89×
13Bayern~500K0.85×
14Saarland~30K0.84×
15Rheinland-Pfalz~100K0.83×
16Schleswig-Holstein~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Kitchen stove, Germany
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen stove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen stove audience
#·InterestCategoryAffinity×
01DishwasherHome & Garden40.16×
02TefalHome & Garden14.43×
03Washing machineHome & Garden14.25×
04MieleHome & Garden12.73×
05RefrigeratorHome & Garden12.03×
06KitchenAidHome & Garden9.02×
07CountertopHome & Garden7.96×
08Ornamental plantHome & Garden6.29×
09Gourmet FoodsFood & Beverages5.83×
10Non-alcoholic beverageFood & Beverages5.17×
11KitchenwareHome & Garden4.67×
12PillowHome & Garden4.21×
13Garden furnitureHome & Garden4.20×
14HVACHome & Garden4.05×
15Home AppliancesHome & Garden3.59×
16KitchenHome & Garden2.95×
17Efficient energy useTechnology & Electronics2.75×
18NatureHome & Garden2.46×
19VacationsTravel & Leisure2.36×
20FamilyKids & Family2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen stove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen stove audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.28×
IndulgenceJOY2.54×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen stove audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Risk AppetiteTHRILL0.83×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen stove have in Germany?

Kitchen stove has an estimated audience of 3,374,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kitchen stove fans?

61.1% of Kitchen stove fans are female, 38.9% are male, with an average age of 43.9 years.

03

Which brands do Kitchen stove fans like most?

Kitchen stove fans show strongest brand affinity for Dishwasher (40.16×), Refrigerator (12.03×), and Washing machine (14.25×) over the country average.

04

Where do Kitchen stove fans live in Germany?

Kitchen stove fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen stove fans also like?

Beyond Kitchen stove itself, the audience over-indexes on Refrigerator (12.03×), Washing machine (14.25×), Ornamental plant (6.29×), and Miele (12.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Kitchen stove audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitchen stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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