Kitchen stove Audience in Germany
Kitchen stove has an estimated audience of 3,374,718 people in Germany. 61.1% are female, 38.9% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, CAC 40, Mothercare, Škoda Kodiaq.
The average Kitchen stove fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, CAC 40, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Kitchen stove audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen stove fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 43.9 |
| Estimated audience size | 3,374,718 |
Audience persona
The typical Kitchen stove fan in Germany is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 777,692 | 1.05× |
| Bayern | 473,988 | 0.87× |
| Baden-Württemberg | 427,848 | 0.93× |
| Niedersachsen | 322,610 | 0.98× |
| Hessen | 257,247 | 1× |
| Berlin | 202,458 | 1.34× |
| Sachsen | 187,411 | 1.13× |
| Rheinland-Pfalz | 141,214 | 0.84× |
| Brandenburg | 112,250 | 1.07× |
| Schleswig-Holstein | 99,023 | 0.82× |
| Sachsen-Anhalt | 97,749 | 1.12× |
| Thüringen | 90,503 | 1.05× |
| Hamburg | 75,575 | 0.99× |
| Mecklenburg-Vorpommern | 65,425 | 1.02× |
| Bremen | 32,249 | 1.12× |
| Saarland | 27,613 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Gil Ofarim | 1.99× | Music & Radio |
| CAC 40 | 1.57× | Business & Career |
| Mothercare | 2.04× | Kids & Family |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Corfu (regional unit) | 2.76× | Travel & Leisure |
| Sixx | 2.71× | Movies & TV |
| Radio TOK FM | 12× | Music & Radio |
| Resident Evil: The Final Chapter | 11.75× | Movies & TV |
| Israel | 1.51× | Travel & Leisure |
| Emil Nolde | 4.03× | Arts & Culture |
| Keeper (password manager) | 2.89× | Technology & Electronics |
| Natural rubber | 1.52× | Cars & Mobility |
| KLIX (AM) | 1.56× | Music & Radio |
| Home Delivery | 1.69× | Food & Beverages |
| Peat | 4.23× | |
| Bank account | 1.73× | Business & Career |
| Coworking | 2.35× | Business & Career |
| Volvo V60 | 2.54× | Cars & Mobility |
| The Hunt (2012 film) | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.98 |
| Indulgence | JOY | 1.94 |
| DIY Mentality | THRILL | 1.94 |
| Convenience Orientation | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 6.8% |
| Brazil | 5.6% |
See Kitchen stove audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kitchen stove have in Germany?
Kitchen stove has an estimated audience of 3,374,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kitchen stove fans?
61.1% of Kitchen stove fans are female, 38.9% are male, with an average age of 43.9 years.
Which brands do Kitchen stove fans like most?
Kitchen stove fans show strongest brand affinity for Rossmann (1.53×), Gil Ofarim (1.99×), and CAC 40 (1.57×) over the country average.
Where do Kitchen stove fans live in Germany?
Kitchen stove fans in Germany are most concentrated in Nordrhein-Westfalen (reach 777,692), Bayern (reach 473,988), and Baden-Württemberg (reach 427,848). These three regions account for the largest share of the active audience.
What other brands do Kitchen stove fans also like?
Beyond Kitchen stove itself, the audience over-indexes on Gil Ofarim (1.99×), CAC 40 (1.57×), Mothercare (2.04×), and Škoda Kodiaq (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.