A data profile of the people who buy, follow and care about Kitchen stove in United Kingdom — modelled from more than twelve digital signal sources. Kitchen stove has an estimated audience of 7,689,561 people in United Kingdom.
The average Kitchen stove fan in United Kingdom is 48.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Microwave oven, Refrigerator, Home Appliances, with strongest over-indexing on Microwave oven (6.1× the country average).
Demographically, the Kitchen stove audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Kitchen stove fan in United Kingdom is more female, around 48.0 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Kitchen stove profile in United Kingdom.
63.6% are female, 36.4% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 48.0 |
| Estimated audience size | 7,689,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Kitchen stove audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 6.8% |
| Brazil | 5.6% |
Where the Kitchen stove audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.30× | |
| 02 | Yorkshire and the Humber | ~600K | 1.05× | |
| 03 | South West | ~600K | 1.01× | |
| 04 | North East | ~300K | 1.01× | |
| 05 | East of England | ~700K | 0.99× | |
| 06 | South East | ~1M | 0.98× | |
| 07 | East Midlands | ~500K | 0.95× | |
| 08 | North West | ~700K | 0.89× |
The strongest cross-interests of the Kitchen stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miele | Home & Garden | 7.37× | ||
| 02 | Microwave oven | Home & Garden | 6.10× | ||
| 03 | Refrigerator | Home & Garden | 4.49× | ||
| 04 | Mineral water | Food & Beverages | 3.90× | ||
| 05 | Home automation | Technology & Electronics | 3.74× | ||
| 06 | Home Appliances | Home & Garden | 3.07× | ||
| 07 | HVAC | Home & Garden | 2.96× | ||
| 08 | Garden furniture | Home & Garden | 2.85× | ||
| 09 | Mobile home | Cars & Mobility | 2.80× | ||
| 10 | Wikipedia | Internet & Social Media | 2.35× | ||
| 11 | Esso | Cars & Mobility | 2.35× | ||
| 12 | IKEA | Home & Garden | 2.16× | ||
| 13 | Kitchen | Home & Garden | 1.95× | ||
| 14 | B&Q | Shopping | 1.90× | ||
| 15 | Renovation | Home & Garden | 1.90× | ||
| 16 | Internet & Social Media | 1.84× | |||
| 17 | Lidl | Shopping | 1.77× | ||
| 18 | Hobby | Home & Garden | 1.76× | ||
| 19 | Aldi | Shopping | 1.75× | ||
| 20 | Politics | Politics & Society | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.75× | |
| Convenience Orientation | PREMIUM | 2.12× | |
| DIY Mentality | THRILL | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.83× | |
| Community Orientation | OPEN | 0.84× |
Kitchen stove has an estimated audience of 7,689,561 people in United Kingdom, concentrated in South East and North West.
63.6% of Kitchen stove fans are female, 36.4% are male, with an average age of 48.0 years.
Kitchen stove fans show strongest brand affinity for Microwave oven (6.1×), Refrigerator (4.49×), and Home Appliances (3.07×) over the country average.
Kitchen stove fans in United Kingdom are most concentrated in South East (reach ~1M), North West (reach ~700K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Kitchen stove itself, the audience over-indexes on Refrigerator (4.49×), Home Appliances (3.07×), Kitchen (1.95×), and IKEA (2.16×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Kitchen stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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