A data profile of the people who buy, follow and care about Kitchen stove in Brazil — modelled from more than twelve digital signal sources. Kitchen stove has an estimated audience of 6,383,600 people in Brazil.
Kitchen stove has an estimated audience of 6,383,600 people in Brazil. 71.9% are female, 28.1% are male, average age 46.0. Top brand affinities: Microwave oven, Instagram, Dafiti, Dishwasher, Country music.
Top brand affinities include Microwave oven, Instagram, Dafiti, with strongest over-indexing on Microwave oven (19.15× the country average).
Demographically, the Kitchen stove audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Kitchen stove fan in Brazil is more female, around 46.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Kitchen stove profile in Brazil.
71.9% are female, 28.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 46.0 |
| Estimated audience size | 6,383,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Kitchen stove audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 6.8% |
| Brazil | 5.6% |
The strongest cross-interests of the Kitchen stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 19.15× | ||
| 02 | Dishwasher | Home & Garden | 7.33× | ||
| 03 | Blanket | Home & Garden | 3.86× | ||
| 04 | Dafiti | Fashion & Accessoires | 3.12× | ||
| 05 | MSN | News | 2.50× | ||
| 06 | Coritiba Foot Ball Club | Sports | 2.37× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.18× | ||
| 08 | Hypermarket | Shopping | 2.06× | ||
| 09 | Rock music | Music & Radio | 1.93× | ||
| 10 | Country music | Music & Radio | 1.91× | ||
| 11 | Pop music | Music & Radio | 1.91× | ||
| 12 | Internet & Social Media | 1.87× | |||
| 13 | Medicine | Business & Career | 1.87× | ||
| 14 | Shopping malls | Shopping | 1.86× | ||
| 15 | Soul music | Music & Radio | 1.82× | ||
| 16 | Furniture | Home & Garden | 1.79× | ||
| 17 | Fragrances | Beauty & Wellness | 1.70× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.69× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Personal care | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.32× | |
| Tradition | CONSERVATISM | 1.88× | |
| Creativity | OPEN | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Kitchen stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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