A data profile of the people who buy, follow and care about Kitchen in Brazil — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 23,077,665 people in Brazil.
The average Kitchen fan in Brazil is 43.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Kitchen stove, Heat pump, Duvet, with strongest over-indexing on Kitchen stove (1.54× the country average).
Demographically, the Kitchen audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Kitchen fan in Brazil is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Kitchen stove.
The key figures that characterise the Kitchen profile in Brazil.
69.2% are female, 30.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.5 |
| Estimated audience size | 23,077,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Kitchen audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~8M | 1.31× | |
| 02 | Roraima | ~80K | 1.29× | |
| 03 | Federal District | ~500K | 1.25× | |
| 04 | Goiás | ~1M | 1.13× | |
| 05 | Bahia | ~1.5M | 1.10× | |
| 06 | Rio de Janeiro | ~2.5M | 1.05× | |
| 07 | Pernambuco | ~1M | 1.02× | |
| 08 | Ceará | ~1M | 1.02× | |
| 09 | Paraíba | ~500K | 1.02× | |
| 10 | Mato Grosso do Sul | ~300K | 1.01× | |
| 11 | Sergipe | ~200K | 1.01× | |
| 12 | Santa Catarina | ~1M | 1.00× | |
| 13 | Minas Gerais | ~2.5M | 0.99× | |
| 14 | Paraná | ~1.5M | 0.99× | |
| 15 | Rio Grande do Sul | ~1.5M | 0.99× | |
| 16 | Mato Grosso | ~400K | 0.98× | |
| 17 | Piauí | ~300K | 0.97× | |
| 18 | Amapá | ~80K | 0.97× | |
| 19 | Pará | ~700K | 0.94× | |
| 20 | Maranhão | ~500K | 0.94× | |
| 21 | Espírito Santo | ~500K | 0.94× | |
| 22 | Tocantins | ~100K | 0.93× | |
| 23 | Acre | ~70K | 0.92× | |
| 24 | Amazonas | ~400K | 0.90× | |
| 25 | Rio Grande do Norte | ~300K | 0.90× | |
| 26 | Alagoas | ~300K | 0.89× | |
| 27 | Rondônia | ~200K | 0.89× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Attack on Titan (video game) | Games | 5.36× | ||
| 02 | MoMA PS1 | Arts & Culture | 2.21× | ||
| 03 | Cummins | Business & Career | 1.67× | ||
| 04 | Bamboozled | Movies & TV | 1.67× | ||
| 05 | Rocky Mountain National Park | Travel & Leisure | 1.66× | ||
| 06 | Daegu | Travel & Leisure | 1.64× | ||
| 07 | Clean Food | Food & Beverages | 1.64× | ||
| 08 | Tulsa, Oklahoma | Travel & Leisure | 1.63× | ||
| 09 | Bamboo (band) | Music & Radio | 1.63× | ||
| 10 | Marriott Vacation Club | Travel & Leisure | 1.61× | ||
| 11 | Mamas & Papas | Music & Radio | 1.57× | ||
| 12 | Wood-burning stove | Home & Garden | 1.55× | ||
| 13 | Baby Boy (film) | Movies & TV | 1.55× | ||
| 14 | Kitchen stove | Home & Garden | 1.54× | ||
| 15 | Heat pump | Home & Garden | 1.54× | ||
| 16 | Duvet | Home & Garden | 1.53× | ||
| 17 | Doutzen Kroes | Fashion & Accessoires | 1.53× | ||
| 18 | Peg Perego | Kids & Family | 1.53× | ||
| 19 | Towel | Home & Garden | 1.52× | ||
| 20 | Teka | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Creativity | OPEN | 1.08× | |
| Indulgence | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.75× | |
| Spirituality | BALANCE | 0.78× |
Kitchen has an estimated audience of 23,077,665 people in Brazil, concentrated in São Paulo and Minas Gerais.
69.2% of Kitchen fans are female, 30.8% are male, with an average age of 43.5 years.
Kitchen fans show strongest brand affinity for Kitchen stove (1.54×), Heat pump (1.54×), and Duvet (1.53×) over the country average.
Kitchen fans in Brazil are most concentrated in São Paulo (reach ~8M), Minas Gerais (reach ~2.5M), and Rio de Janeiro (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Heat pump (1.54×), Duvet (1.53×), Towel (1.52×), and Rocky Mountain National Park (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.