Kitchen Audience in Brazil
Kitchen has an estimated audience of 23,077,665 people in Brazil. 69.2% are female, 30.8% are male, average age 43.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Kitchen stove, Heat pump, Duvet, Towel, Rocky Mountain National Park.
The average Kitchen fan in Brazil is 43.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Kitchen stove, Heat pump, Duvet, with strongest over-indexing on Kitchen stove (1.54× the country average). Demographically, the Kitchen audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.5 |
| Estimated audience size | 23,077,665 |
Audience persona
The typical Kitchen fan in Brazil is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Kitchen stove.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 7,888,282 | 1.31× |
| Minas Gerais | 2,369,991 | 0.99× |
| Rio de Janeiro | 2,268,250 | 1.05× |
| Bahia | 1,690,059 | 1.11× |
| Paraná | 1,402,523 | 0.99× |
| Rio Grande do Sul | 1,339,789 | 0.98× |
| Pernambuco | 1,083,262 | 1.02× |
| Santa Catarina | 1,063,515 | 1.01× |
| Ceará | 1,032,668 | 1.02× |
| Goiás | 1,017,316 | 1.15× |
| Pará | 697,665 | 0.93× |
| Maranhão | 532,089 | 0.92× |
| Federal District | 498,884 | 1.3× |
| Paraíba | 478,037 | 1.03× |
| Espírito Santo | 445,553 | 0.93× |
| Mato Grosso | 419,368 | 0.97× |
| Mato Grosso do Sul | 340,436 | 1.01× |
| Amazonas | 337,961 | 0.84× |
| Rio Grande do Norte | 323,426 | 0.84× |
| Piauí | 305,224 | 0.95× |
| Alagoas | 272,812 | 0.81× |
| Sergipe | 243,359 | 1.01× |
| Rondônia | 142,385 | 0.74× |
| Tocantins | 126,660 | 0.83× |
| Roraima | 114,301 | 1.75× |
| Amapá | 71,975 | 0.88× |
| Acre | 48,733 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen stove | 1.54× | Home & Garden |
| Heat pump | 1.54× | Home & Garden |
| Duvet | 1.53× | Home & Garden |
| Towel | 1.52× | Home & Garden |
| Rocky Mountain National Park | 1.66× | Travel & Leisure |
| Wood-burning stove | 1.55× | Home & Garden |
| Attack on Titan (video game) | 5.36× | Games |
| Cummins | 1.67× | Business & Career |
| Teka | 1.51× | Home & Garden |
| MoMA PS1 | 2.21× | Arts & Culture |
| Daegu | 1.64× | Travel & Leisure |
| Clean Food | 1.64× | Food & Beverages |
| Doutzen Kroes | 1.53× | Fashion & Accessoires |
| Tulsa, Oklahoma | 1.63× | Travel & Leisure |
| Peg Perego | 1.53× | Kids & Family |
| Baby Boy (film) | 1.55× | Movies & TV |
| Marriott Vacation Club | 1.61× | Travel & Leisure |
| Bamboo (band) | 1.63× | Music & Radio |
| Mamas & Papas | 1.57× | Music & Radio |
| Bamboozled | 1.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.04 |
| Mindfulness | BALANCE | 1.71 |
| Need for Security | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.57 |
| Design Affinity | PREMIUM | 1.56 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
See Kitchen audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Kitchen have in Brazil?
Kitchen has an estimated audience of 23,077,665 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Kitchen fans?
69.2% of Kitchen fans are female, 30.8% are male, with an average age of 43.5 years.
Which brands do Kitchen fans like most?
Kitchen fans show strongest brand affinity for Kitchen stove (1.54×), Heat pump (1.54×), and Duvet (1.53×) over the country average.
Where do Kitchen fans live in Brazil?
Kitchen fans in Brazil are most concentrated in São Paulo (reach 7,888,282), Minas Gerais (reach 2,369,991), and Rio de Janeiro (reach 2,268,250). These three regions account for the largest share of the active audience.
What other brands do Kitchen fans also like?
Beyond Kitchen itself, the audience over-indexes on Heat pump (1.54×), Duvet (1.53×), Towel (1.52×), and Rocky Mountain National Park (1.66×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.