A data profile of the people who buy, follow and care about Kitchen in Mexico — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 6,624,588 people in Mexico.
Kitchen has an estimated audience of 6,624,588 people in Mexico. 59.1% are female, 40.9% are male, average age 36.7. Top brand affinities: Kitchenware, Pantene, Frying pan, L'Bel, Tortilla chip.
Top brand affinities include Kitchenware, Pantene, Frying pan, with strongest over-indexing on Kitchenware (1.51× the country average).
Demographically, the Kitchen audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
The typical Kitchen fan in Mexico is more female, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Kitchen profile in Mexico.
59.1% are female, 40.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 36.7 |
| Estimated audience size | 6,624,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide Kitchen audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | L'Bel | Shopping | 1.76× | ||
| 02 | McCain Foods | Food & Beverages | 1.76× | ||
| 03 | Gas heater | Home & Garden | 1.72× | ||
| 04 | Shane McMahon | Food & Beverages | 1.65× | ||
| 05 | Jell-O | Food & Beverages | 1.61× | ||
| 06 | All-Clad | Home & Garden | 1.61× | ||
| 07 | Pantene | Beauty & Wellness | 1.58× | ||
| 08 | Betty Crocker | Food & Beverages | 1.57× | ||
| 09 | Kitchenette | Home & Garden | 1.56× | ||
| 10 | Peeler | Home & Garden | 1.53× | ||
| 11 | Recliner | Home & Garden | 1.53× | ||
| 12 | Frying pan | Home & Garden | 1.52× | ||
| 13 | Tefal | Home & Garden | 1.52× | ||
| 14 | Rice cooker | Home & Garden | 1.52× | ||
| 15 | César Lozano | Literature | 1.52× | ||
| 16 | Bowl game | Sports | 1.52× | ||
| 17 | Condensing boiler | Home & Garden | 1.52× | ||
| 18 | Kitchenware | Home & Garden | 1.51× | ||
| 19 | Tortilla chip | Food & Beverages | 1.51× | ||
| 20 | Dutch oven | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.07× | |
| DIY Mentality | THRILL | 1.06× | |
| Creativity | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Spirituality | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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