Kitchen Audience in Mexico
Kitchen has an estimated audience of 6,624,588 people in Mexico. 59.1% are female, 40.9% are male, average age 36.7. Top brand affinities: Kitchenware, Pantene, Frying pan, L'Bel, Tortilla chip.
Top brand affinities include Kitchenware, Pantene, Frying pan, with strongest over-indexing on Kitchenware (1.51× the country average). Demographically, the Kitchen audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Kitchen fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 36.7 |
| Estimated audience size | 6,624,588 |
Audience persona
The typical Kitchen fan in Mexico is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Kitchenware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchenware | 1.51× | Home & Garden |
| Pantene | 1.58× | Beauty & Wellness |
| Frying pan | 1.52× | Home & Garden |
| L'Bel | 1.76× | Shopping |
| Tortilla chip | 1.51× | Food & Beverages |
| César Lozano | 1.52× | Literature |
| Tefal | 1.52× | Home & Garden |
| Rice cooker | 1.52× | Home & Garden |
| Bowl game | 1.52× | Sports |
| Peeler | 1.53× | Home & Garden |
| Betty Crocker | 1.57× | Food & Beverages |
| Recliner | 1.53× | Home & Garden |
| Shane McMahon | 1.65× | Food & Beverages |
| Dutch oven | 1.51× | Home & Garden |
| Kitchenette | 1.56× | Home & Garden |
| Jell-O | 1.61× | Food & Beverages |
| McCain Foods | 1.76× | Food & Beverages |
| All-Clad | 1.61× | Home & Garden |
| Gas heater | 1.72× | Home & Garden |
| Condensing boiler | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.77 |
| Travelling | THRILL | 1.54 |
| Quality Awareness | PREMIUM | 1.42 |
| Risk Appetite | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.33 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
See Kitchen audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.