Washing machine Audience in Germany
Washing machine has an estimated audience of 2,046,973 people in Germany. 57.6% are female, 42.4% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchen utensil, Laundry, Clothes dryer, Kitchen stove, Kitchenware.
The average Washing machine fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchen utensil, Laundry, Clothes dryer, with strongest over-indexing on Kitchen utensil (20.09× the country average). Demographically, the Washing machine audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Washing machine fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.4 |
| Estimated audience size | 2,046,973 |
Audience persona
The typical Washing machine fan in Germany is more female, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen utensil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 480,131 | 1.07× |
| Bayern | 330,252 | 1× |
| Baden-Württemberg | 286,616 | 1.03× |
| Niedersachsen | 213,631 | 1.07× |
| Hessen | 156,756 | 1× |
| Sachsen | 108,488 | 1.08× |
| Rheinland-Pfalz | 104,144 | 1.02× |
| Berlin | 93,519 | 1.02× |
| Schleswig-Holstein | 70,908 | 0.96× |
| Brandenburg | 60,630 | 0.95× |
| Sachsen-Anhalt | 58,831 | 1.11× |
| Thüringen | 50,363 | 0.97× |
| Hamburg | 46,998 | 1.02× |
| Mecklenburg-Vorpommern | 37,353 | 0.96× |
| Saarland | 22,354 | 0.89× |
| Bremen | 14,796 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen utensil | 20.09× | Home & Garden |
| Laundry | 16.47× | Home & Garden |
| Clothes dryer | 25.92× | Home & Garden |
| Kitchen stove | 14.25× | Home & Garden |
| Kitchenware | 10.68× | Home & Garden |
| Countertop | 13.38× | Home & Garden |
| Household goods | 13.68× | Home & Garden |
| Heat pump | 11.7× | Home & Garden |
| Dishwasher | 17.5× | Home & Garden |
| Stove | 6.93× | Home & Garden |
| Miele | 12.09× | Home & Garden |
| Food preservation | 12.39× | Food & Beverages |
| Refrigerator | 5.5× | Home & Garden |
| Kitchen Design | 12.69× | Home & Garden |
| Home Appliances | 4.27× | Home & Garden |
| Refrigeration | 13.43× | Home & Garden |
| Digitizing | 7.76× | Technology & Electronics |
| Product design | 6.41× | Business & Career |
| Electric stove | 11.61× | Home & Garden |
| Vacuum cleaner | 4.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.34 |
| DIY Mentality | THRILL | 1.38 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.33 |
| Convenience Orientation | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Italy | 5.0% |
| United Kingdom | 4.2% |
See Washing machine audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Washing machine have in Germany?
Washing machine has an estimated audience of 2,046,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Washing machine fans?
57.6% of Washing machine fans are female, 42.4% are male, with an average age of 41.4 years.
Which brands do Washing machine fans like most?
Washing machine fans show strongest brand affinity for Kitchen utensil (20.09×), Laundry (16.47×), and Clothes dryer (25.92×) over the country average.
Where do Washing machine fans live in Germany?
Washing machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 480,131), Bayern (reach 330,252), and Baden-Württemberg (reach 286,616). These three regions account for the largest share of the active audience.
What other brands do Washing machine fans also like?
Beyond Washing machine itself, the audience over-indexes on Laundry (16.47×), Clothes dryer (25.92×), Kitchen stove (14.25×), and Kitchenware (10.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Washing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.