Product design Audience in Germany
Product design has an estimated audience of 3,282,778 people in Germany. 51.6% are female, 48.4% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The average Product design fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Demographically, the Product design audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Product design fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.7 |
| Estimated audience size | 3,282,778 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 711,894 | 0.99× |
| Baden-Württemberg | 575,761 | 1.29× |
| Bayern | 533,295 | 1.01× |
| Berlin | 393,373 | 2.68× |
| Hessen | 285,415 | 1.14× |
| Niedersachsen | 219,330 | 0.69× |
| Sachsen | 101,254 | 0.63× |
| Schleswig-Holstein | 99,662 | 0.85× |
| Hamburg | 95,562 | 1.29× |
| Rheinland-Pfalz | 93,092 | 0.57× |
| Brandenburg | 70,859 | 0.7× |
| Sachsen-Anhalt | 52,127 | 0.61× |
| Thüringen | 50,094 | 0.6× |
| Mecklenburg-Vorpommern | 42,789 | 0.68× |
| Bremen | 38,761 | 1.38× |
| Saarland | 36,460 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.42 |
| Sustainability | BALANCE | 1.9 |
| Quality Awareness | PREMIUM | 1.78 |
| Sports Activity | POWER | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Creativity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 6.4% |
| Italy | 4.4% |
See Product design audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Product design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.