Rascasse Audience Intelligence

Product design Audience in Brazil

A data profile of the people who buy, follow and care about Product design in Brazil — modelled from more than twelve digital signal sources. Product design has an estimated audience of 3,789,339 people in Brazil.

#94among Field of study in Brazil#1188among Topic in Brazil#245in Business & Career

The average Product design fan in Brazil is 41.6 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Product design profile in Brazil.

Audience size
3.8M
in Brazil
Gender
51.9%♀
48.1% male
Age
41.6
average years
Country rank
#1804
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Product design fans

51.9% are female, 48.1% are male, average age 41.6.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Product design audience in Brazil
MetricValue
Female51.9%
Male48.1%
Average age41.6
Estimated audience size3,789,339
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Product design audience in Brazil
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Product design audience comes from Brazil.

Worldwide audience distribution share by country for Product design
CountryShare
United States21.2%
United Kingdom6.4%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Product design audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Product design fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~1M1.11×
02Roraima~10K1.06×
03Sergipe~40K1.05×
04Tocantins~30K1.04×
05Amapá~10K1.04×
06Santa Catarina~200K1.02×
07Federal District~60K1.02×
08Alagoas~60K1.02×
09Paraíba~80K1.01×
10Rondônia~30K1.01×
11Piauí~50K1.00×
12Acre~10K1.00×
13Rio de Janeiro~400K0.99×
14Pernambuco~200K0.99×
15Rio Grande do Norte~60K0.99×
16Mato Grosso do Sul~50K0.99×
17Amazonas~60K0.98×
18Paraná~200K0.97×
19Maranhão~90K0.96×
20Espírito Santo~80K0.96×
21Mato Grosso~70K0.96×
22Rio Grande do Sul~200K0.95×
23Ceará~200K0.95×
24Pará~100K0.94×
25Goiás~100K0.92×
26Minas Gerais~400K0.90×
27Bahia~200K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Product design audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Product design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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