Food preservation Audience in Germany
Food preservation has an estimated audience of 1,140,702 people in Germany. 58.6% are female, 41.4% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motion Picture Association of America, Picnic, Artistic inspiration, Progressive rock, Saving.
The average Food preservation fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motion Picture Association of America, Picnic, Artistic inspiration, with strongest over-indexing on Motion Picture Association of America (23.2× the country average). Demographically, the Food preservation audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Food preservation fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.7 |
| Estimated audience size | 1,140,702 |
Audience persona
The typical Food preservation fan in Germany is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Motion Picture Association of America.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,087 | 1.03× |
| Bayern | 203,715 | 1.11× |
| Baden-Württemberg | 162,496 | 1.04× |
| Niedersachsen | 117,349 | 1.06× |
| Hessen | 76,010 | 0.87× |
| Sachsen | 61,820 | 1.1× |
| Rheinland-Pfalz | 52,680 | 0.92× |
| Berlin | 48,295 | 0.95× |
| Schleswig-Holstein | 36,426 | 0.89× |
| Thüringen | 34,330 | 1.18× |
| Sachsen-Anhalt | 33,341 | 1.13× |
| Brandenburg | 29,966 | 0.85× |
| Hamburg | 26,694 | 1.04× |
| Mecklenburg-Vorpommern | 21,771 | 1× |
| Saarland | 10,600 | 0.76× |
| Bremen | 10,402 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 23.2× | Movies & TV |
| Picnic | 7.8× | Kids & Family |
| Artistic inspiration | 2.42× | Arts & Culture |
| Progressive rock | 2.77× | Music & Radio |
| Saving | 2.25× | Business & Career |
| Israel | 2.5× | Travel & Leisure |
| Resident Evil: The Final Chapter | 18.49× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Collectable | 1.89× | Kids & Family |
| Eco Friendly Living | 4.26× | Home & Garden |
| Škoda Kodiaq | 2.06× | Cars & Mobility |
| Natural rubber | 2.22× | Cars & Mobility |
| Sixx | 2.71× | Movies & TV |
| Hückelhoven | 6.07× | Travel & Leisure |
| Corfu (regional unit) | 2.19× | Travel & Leisure |
| Home Delivery | 1.85× | Food & Beverages |
| Coworking | 2.6× | Business & Career |
| Figure painting (hobby) | 2.5× | Arts & Culture |
| Javier, Leyte | 10.39× | Travel & Leisure |
| Janitor | 3.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.72 |
| Sustainability | BALANCE | 2.56 |
| Healthy Lifestyle | BALANCE | 2.04 |
| Design Affinity | PREMIUM | 1.92 |
| Indulgence | JOY | 1.87 |
| DIY Mentality | THRILL | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 9.5% |
| Italy | 5.0% |
See Food preservation audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Food preservation have in Germany?
Food preservation has an estimated audience of 1,140,702 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Food preservation fans?
58.6% of Food preservation fans are female, 41.4% are male, with an average age of 42.7 years.
Which brands do Food preservation fans like most?
Food preservation fans show strongest brand affinity for Motion Picture Association of America (23.2×), Picnic (7.8×), and Artistic inspiration (2.42×) over the country average.
Where do Food preservation fans live in Germany?
Food preservation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,087), Bayern (reach 203,715), and Baden-Württemberg (reach 162,496). These three regions account for the largest share of the active audience.
What other brands do Food preservation fans also like?
Beyond Food preservation itself, the audience over-indexes on Picnic (7.8×), Artistic inspiration (2.42×), Progressive rock (2.77×), and Saving (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.