Rascasse Audience Intelligence

Food preservation Audience in Germany

A data profile of the people who buy, follow and care about Food preservation in Germany — modelled from more than twelve digital signal sources. Food preservation has an estimated audience of 1,140,702 people in Germany.

#2888among Topic in Germany#279in Food & Beverages

The average Food preservation fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Refrigerator, Ornamental plant, RDS, with strongest over-indexing on Refrigerator (20.39× the country average).

Demographically, the Food preservation audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Food preservation fan in Germany is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food preservation profile in Germany.

Audience size
1.1M
in Germany
Gender
58.6%♀
41.4% male
Age
42.7
average years
Country rank
#5794
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food preservation fans

58.6% are female, 41.4% are male, average age 42.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Food preservation audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age42.7
Estimated audience size1,140,702
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Food preservation audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Food preservation audience comes from Germany.

Worldwide audience distribution share by country for Food preservation
CountryShare
United States26.9%
Brazil9.5%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food preservation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food preservation fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.18×
02Thüringen~30K1.11×
03Sachsen-Anhalt~30K1.08×
04Bremen~10K1.06×
05Sachsen~60K1.05×
06Bayern~200K1.03×
07Niedersachsen~100K1.03×
08Mecklenburg-Vorpommern~20K1.03×
09Hamburg~30K1.00×
10Baden-Württemberg~200K0.97×
11Rheinland-Pfalz~50K0.96×
12Schleswig-Holstein~40K0.96×
13Brandenburg~30K0.95×
14Saarland~10K0.95×
15Berlin~50K0.90×
16Hessen~80K0.88×
Fig. 06

Affinity by region

Affinity by region — Food preservation, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food preservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food preservation audience
#·InterestCategoryAffinity×
01Bird's eye chiliFood & Beverages89.33×
02TofuFood & Beverages32.98×
03RDSMovies & TV25.89×
04MercadonaShopping21.60×
05RefrigeratorHome & Garden20.39×
06Food storageHome & Garden16.67×
07Al-Hilal FCSports15.49×
08Washing machineHome & Garden12.39×
09DishwasherHome & Garden9.37×
10Non-alcoholic beverageFood & Beverages9.30×
11Vacuum cleanerHome & Garden7.43×
12BlenderHome & Garden7.30×
13Ornamental plantHome & Garden7.00×
14Heat pumpHome & Garden6.11×
15German cuisineFood & Beverages4.42×
16KitchenwareHome & Garden4.10×
17Garden furnitureHome & Garden3.38×
18Tour de FranceSports3.35×
19Fast foodFood & Beverages2.65×
20TagesschauMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food preservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food preservation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.67×
IndulgenceJOY2.17×
Convenience OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food preservation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.01×
Social Media UsageJOY1.01×
ExtroversionTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food preservation have in Germany?

Food preservation has an estimated audience of 1,140,702 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Food preservation fans?

58.6% of Food preservation fans are female, 41.4% are male, with an average age of 42.7 years.

03

Which brands do Food preservation fans like most?

Food preservation fans show strongest brand affinity for Refrigerator (20.39×), Ornamental plant (7×), and RDS (25.89×) over the country average.

04

Where do Food preservation fans live in Germany?

Food preservation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Food preservation fans also like?

Beyond Food preservation itself, the audience over-indexes on Ornamental plant (7×), RDS (25.89×), Washing machine (12.39×), and Vacuum cleaner (7.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Food preservation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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