A data profile of the people who buy, follow and care about Food preservation in Brazil — modelled from more than twelve digital signal sources. Food preservation has an estimated audience of 3,598,861 people in Brazil.
Food preservation has an estimated audience of 3,598,861 people in Brazil. 64.5% are female, 35.5% are male, average age 42.7. Top brand affinities: Coritiba Foot Ball Club, Dafiti, Do it yourself (DIY), Microwave oven, MSN.
Top brand affinities include Coritiba Foot Ball Club, Dafiti, Do it yourself (DIY), with strongest over-indexing on Coritiba Foot Ball Club (2.56× the country average).
Demographically, the Food preservation audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Food preservation fan in Brazil is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Coritiba Foot Ball Club.
The key figures that characterise the Food preservation profile in Brazil.
64.5% are female, 35.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 42.7 |
| Estimated audience size | 3,598,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Food preservation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 9.5% |
| Italy | 5.0% |
The strongest cross-interests of the Food preservation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dishwasher | Home & Garden | 5.76× | ||
| 02 | Frozen food | Food & Beverages | 3.94× | ||
| 03 | Submarino | Shopping | 3.40× | ||
| 04 | Microwave oven | Home & Garden | 3.25× | ||
| 05 | Dafiti | Fashion & Accessoires | 2.77× | ||
| 06 | Coritiba Foot Ball Club | Sports | 2.56× | ||
| 07 | Laptop | Technology & Electronics | 2.31× | ||
| 08 | Centauro | Cars & Mobility | 2.30× | ||
| 09 | Grilling | Food & Beverages | 2.22× | ||
| 10 | MSN | News | 2.19× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 2.08× | ||
| 12 | Grocery store | Food & Beverages | 2.03× | ||
| 13 | Spanish language | Politics & Society | 1.96× | ||
| 14 | Netshoes | Shopping | 1.87× | ||
| 15 | Public transport | Cars & Mobility | 1.86× | ||
| 16 | Electrolux | Home & Garden | 1.83× | ||
| 17 | Localiza | Cars & Mobility | 1.61× | ||
| 18 | Barbecue | Food & Beverages | 1.57× | ||
| 19 | Spas | Beauty & Wellness | 1.55× | ||
| 20 | Snack food | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.24× | |
| Individualism | JOY | 1.56× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Mindfulness | BALANCE | 0.87× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Food preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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