Supernaturals Audience in Germany
Supernaturals has an estimated audience of 2,623,755 people in Germany. 75.2% are female, 24.8% are male, average age 43.4. Top brand affinities: Werder (Havel), Progressive rock, Samanyolu Haber, Škoda Kodiaq, Brunello Cucinelli.
Top brand affinities include Werder (Havel), Progressive rock, Samanyolu Haber, with strongest over-indexing on Werder (Havel) (19.47× the country average). Demographically, the Supernaturals audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Supernaturals fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 43.4 |
| Estimated audience size | 2,623,755 |
Audience persona
The typical Supernaturals fan in Germany is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Werder (Havel).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Werder (Havel) | 19.47× | Travel & Leisure |
| Progressive rock | 2.17× | Music & Radio |
| Samanyolu Haber | 4.8× | Movies & TV |
| Škoda Kodiaq | 1.91× | Cars & Mobility |
| Brunello Cucinelli | 3.88× | Fashion & Accessoires |
| Google Photos | 2.35× | Technology & Electronics |
| Video izle | 2.54× | |
| Home Delivery | 1.74× | Food & Beverages |
| N'Golo Kanté | 2.97× | Sports |
| Jaguar F-Pace | 3.16× | Cars & Mobility |
| Theocracy | 5× | Music & Radio |
| Fat-tailed sheep | 10.3× | Pets & Animals |
| Homesteading | 3.08× | Home & Garden |
| Esra Erol | 2.67× | Movies & TV |
| Google Home | 2.72× | Technology & Electronics |
| Eco Friendly Living | 1.77× | Home & Garden |
| Hockenheim | 3.93× | Travel & Leisure |
| Goop | 3.46× | Internet & Social Media |
| Coworking | 1.79× | Business & Career |
| The Hunt (2012 film) | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69 |
| Pet Ownership | JOY | 1.44 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 13.2% |
| Germany | 11.7% |
See Supernaturals audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,922,606)
- Sunday Natural (5,053,043)
- Natural Elements (753,914)
- AG1 (578,792)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supernaturals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.