Supernaturals Audience in Germany
Supernaturals has an estimated audience of 2,623,755 people in Germany. 75.2% are female, 24.8% are male, average age 43.4. Top brand affinities: Cholesterol, Western Union, Superfood, Energy bar, Tagesschau.
Top brand affinities include Cholesterol, Western Union, Superfood, with strongest over-indexing on Cholesterol (18.29× the country average). Demographically, the Supernaturals audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Supernaturals fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 43.4 |
| Estimated audience size | 2,623,755 |
Audience persona
The typical Supernaturals fan in Germany is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cholesterol.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cholesterol | 18.29× | Food & Beverages |
| Western Union | 10.3× | Business & Career |
| Superfood | 8.96× | Food & Beverages |
| Energy bar | 6.9× | Food & Beverages |
| Tagesschau | 2.1× | Movies & TV |
| Real property | 4.85× | Home & Garden |
| Dries van Noten | 20× | Fashion & Accessoires |
| Pets | 1.77× | Pets & Animals |
| Ketone | 6.2× | Health |
| Large intestine | 21.12× | Health |
| Mila Kunis | 7.33× | Movies & TV |
| Ariana Grande | 4.36× | Music & Radio |
| Pillow | 3.87× | Home & Garden |
| Cat food | 2.86× | Pets & Animals |
| Netto Marken-Discount | 1.8× | Shopping |
| Wetter.com | 1.94× | Home & Garden |
| Automobiles | 1.62× | Cars & Mobility |
| Shampoo | 3.06× | Beauty & Wellness |
| REWE | 1.58× | Shopping |
| Focus | 2.61× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69 |
| Pet Ownership | JOY | 1.44 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 13.2% |
| Germany | 11.7% |
See Supernaturals audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,959,482)
- Sunday Natural (5,053,043)
- Natural Elements (753,914)
- AG1 (578,792)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supernaturals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.