A data profile of the people who buy, follow and care about Supernaturals in Brazil — modelled from more than twelve digital signal sources. Supernaturals has an estimated audience of 4,839,206 people in Brazil.
Supernaturals has an estimated audience of 4,839,206 people in Brazil. 78.4% are female, 21.6% are male, average age 39.7. Top brand affinities: Juice fasting, T-Mobile, Superfood, Stevia, Instagram.
Top brand affinities include Juice fasting, T-Mobile, Superfood, with strongest over-indexing on Juice fasting (141.06× the country average).
Demographically, the Supernaturals audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Supernaturals fan in Brazil is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Juice fasting.
The key figures that characterise the Supernaturals profile in Brazil.
78.4% are female, 21.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 39.7 |
| Estimated audience size | 4,839,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Supernaturals audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.2% |
| Brazil | 12.8% |
| Germany | 11.7% |
The strongest cross-interests of the Supernaturals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juice fasting | Health | 141.06× | ||
| 02 | Superfood | Food & Beverages | 38.04× | ||
| 03 | T-Mobile | Technology & Electronics | 37.87× | ||
| 04 | Stevia | Food & Beverages | 17.53× | ||
| 05 | Arc'teryx | Fashion & Accessoires | 16.18× | ||
| 06 | Diabetes mellitus type 2 awareness | Health | 8.55× | ||
| 07 | Sugar substitute | Food & Beverages | 7.63× | ||
| 08 | Health insurance | Business & Career | 2.71× | ||
| 09 | Microwave oven | Home & Garden | 2.54× | ||
| 10 | MSN | News | 1.82× | ||
| 11 | Preta Gil | Music & Radio | 1.79× | ||
| 12 | Medicine | Business & Career | 1.70× | ||
| 13 | Rock music | Music & Radio | 1.64× | ||
| 14 | Internet & Social Media | 1.63× | |||
| 15 | Country music | Music & Radio | 1.62× | ||
| 16 | Wine | Food & Beverages | 1.61× | ||
| 17 | Spas | Beauty & Wellness | 1.60× | ||
| 18 | Shopping malls | Shopping | 1.54× | ||
| 19 | Pop music | Music & Radio | 1.51× | ||
| 20 | Fragrances | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.98× | |
| Convenience Orientation | PREMIUM | 1.86× | |
| Early Adopter Mentality | POWER | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Supernaturals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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